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EARL is coming

Re: Let's Now Talk about WEST 105.3

> They were all satellite back then. They tried the 70's
> format after that and then AC then 80's and AAA and ...and
> ...and...and...
>
>
Actually they never did AC. They were satellite oldies under the previous owners for several years. Then after Horne bought it, they went 70's, back to Oldies, simulcast 850's talk, then 80's and now AAA.

The oldies and 80's did some one share numbers, the talk and 70's did nothing and until recently the AAA did nothing.

Actually the Oldies did a 2.2 one book back before consolidation and all the move-ins. I think the 80's peaked at a 1.9 in 2002. Not bad for a signal you can't hear much past Farragut.
 
Re: Let's Now Talk about WEST 105.3

Horne has been there snd done that ALREADY.......Don't hold your breath!!!











> 98.3 dropped True Oldies Channel a few months ago. They are
> segueing a format I like to call "Playing what we have."
> You might hear Chuck Berry back to back with a Springsteen
> LP cut from the 90's. It's heavy 70's oldies but all over
> the road. Sort of early Jack without the attitude, the
> signal, the programminng knowledge, the IQ, the sales staff,
> the audio quality, the promotion, etc.
>
> They still call it Kool 98.3 and are running the same
> sweepers they ran when they were oldies before Scott
> Shannon.... Sad, sad, sad.
>
> > Sister Horne Radio station, WLOD "Cool 98.3" in Sweetwater
>
> > already does oldies. They run Scott Shannon's "True
> Oldies
> > Channel" most of the time. I wonder if they may consider
>
> > simulcasting the format on "West 105-3" now also? The
> True
> > Oldies Channel that long time NYC programmer Scott Shannon
>
> > produces does a good job and plays many deeper oldies.
> In
> > fact, they just picked up a Chicago affiliate as "94.7 the
>
> > Zone" flipped from alternative to oldies with the network.
>
> > I'm thinking Horne might fill the oldies hole by also
> > putting it on 105.3 soon.
> >
>
 
Re: Let's Now Talk about WEST 105.3

> > They were all satellite back then. They tried the 70's
> > format after that and then AC then 80's and AAA and ...and
>
> > ...and...and...
> >
> >
> Actually they never did AC. They were satellite oldies
> under the previous owners for several years. Then after
> Horne bought it, they went 70's, back to Oldies, simulcast
> 850's talk, then 80's and now AAA.

Are you saying the original West 105 wasn't AC?
That's not what I remember...
 
Re: Let's Now Talk about WEST 105.3

> Horne has been there snd done that ALREADY.......Don't hold
> your breath!!!
>
Problem with Horne is, they've been there and done everything 3 times or more already :) They have constantly changed and moved formats around every month or two on their stations. They are like Forrest Gump; you never know what you're going to get. I used to like their talk station several years ago (back when Walker Johnson was on in the mornings and they simulcasted on 105.3), but like everything else they do, they had to change it time and time again. They never give anything any time to work, but simply throw something up against the wall and if it doesn't work, they try something else next month. They don't seem to really know how radio works, and I really can't ever see them being any kind of serious player.
 
Re: Sell 105.3 and connect with 105.5!!! thats the idea!!

Back when i lived in East TN, WXST 105.3 was satellite oldies and their studio was up in Farragut by cracker barrell. I am sure that is not the case now since Horne got ahold of this little station. Back then, 105.3 reached pretty much all over Knoxville. There was an idea one time of selling 105.3 to WSEV in Sevierville and simulcasting their 105.5 on 105.3 so that their programming could reach all over Knoxville. I think even now that would be a better idea than letting Horne keep it and keep on running it into the ground with format after format. And also, can I add that when I was down there recently...I listened to this so-called "WE PLAY IT ALL" crap that 105.3 had on and it sounded like total garbage. At least Citadel's the River (which is no longer around) knew how to program the AAA format to appeal to people. Just my ideas guys. But it would be cool to let one of the little outlying stations have 105.3 as kind of a booster station.
 
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