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Don't you think if a power increase on 98.7 were possible it would've been done years ago?
 
Horns said:
Don't you think if a power increase on 98.7 were possible it would've been done years ago?
Click to expand...

It was done years ago... 11 years ago to be exact.

I really don't think anything can be upgraded anymore. The FM dial is very crowded in Florida.
 
98.7 was a Class A licensed to Holmes Beach. Entercom downgraded WKTK from a C0 (1,350 feet) to a C1 (1,000 feet) to be able to upgrade 98.7. A major mistake as WKTK's signal sucks now.
 
It's not a major mistake. It provided a new revenue generating FM station covering all of the bigger and richer market (Tampa Bay), while at the same time not sacrificing WKTK's targeted revenue areas of Gainesville and Ocala. Just because you could hear 98.5 from "K"oast To "K"oast, didn't mean they were selling ads in places like Cross City, Palatka, and Sanford. Sure... KTK's not the monster (signalwise) it once was, but Entercom made a nice profit by upgrading one and downgrading the other and then selling off the Tampa combo with 92.5.
 
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