Promoting 100.3 on q93 would be dumb until the music is on 100.3. Someone wanting music might tune 100.3 and hear talk. The you lose credibility.
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Flip at 100.3 Imminent!!
- Thread starter richstrunck
- Start date
It appears that the simulcast of 100.3 and 93.1 will start tomorrow according to this link and will continue for two weeks. Afterwords 93.1 will go to it's new format.
http://radioinsight.com/blog/headlines/netgnomes/80128/journal-acquires-wnox/
http://radioinsight.com/blog/headlines/netgnomes/80128/journal-acquires-wnox/
Is JP "giving" his programing to the WKLV? Who are James and Johnnie Sexton? I don't see JP's name on the ownership report for WKVL?
secondchoice said:
Yeah, but you'd think they'd be teasing it with a "big announcement" promo or something. Also, hopefully the new imaging will be on from the get go. If they simulcast with the old Q93 imaging for 2 weeks that'll be lame and make no sense at all. Also, you'd think they would've turned the stereo pilot back on and be tinkering with 100.3's sound processing.
I guess they plan on a no fan fair, simple move. Seems like a waste to me. I'd be teasing and promoting the crap out of it as a "huge" change. (touting the 5 state, 100kw signal, etc.)
Of course there's also the possibility this is one huge stunt and they are planning on doing something else with the frequency besides moving Q to 100.3
S
SuperQ
Guest
Years ago, WBIR-FM was going to change from chicken rock to country and they started running commercials for the big upcoming change on co-owned Channel 10.
Later research showed that most of the people who saw the tease didn't hear the coming soon part, just the 103.5 country part. When they turned over to try it out, it wasn't country. For the rest of the TV flight those people tuned out those spots thinking "I can't get that station here." Even after they flipped.
Since listeners hear only half of what you tell them, there's no point in confusing them. They have plenty of time to build it as they go. If they started promoting the change to 100.3 there would be people whose reaction would be "Oh crap, they're putting talk on my favorite little country station."
Later research showed that most of the people who saw the tease didn't hear the coming soon part, just the 103.5 country part. When they turned over to try it out, it wasn't country. For the rest of the TV flight those people tuned out those spots thinking "I can't get that station here." Even after they flipped.
Since listeners hear only half of what you tell them, there's no point in confusing them. They have plenty of time to build it as they go. If they started promoting the change to 100.3 there would be people whose reaction would be "Oh crap, they're putting talk on my favorite little country station."
Listened to 850/100.3 a little while this morning and they were airing some kind of Sunday style public affairs program before the Hermain Cain show came on at 10am. Definitely a yawner.
A couple of questions - will (or can) 850 be licensed to broadcast 24 hrs? I realize it would not be at 50,000 watts but is the daytime status a regulatory thing or a choice of the station owners?
For a while we had two country oldies stations here - 850 and 1040. I always thought 850 had the better station, not just because of their signal, but because they had local DJ's and promoted local happenings. Can Knoxville support a country oldies format? In talking to one of the 850 DJ's a few months ago, it appeared the listener numbers were decent but advertising numbers were not.
A couple of questions - will (or can) 850 be licensed to broadcast 24 hrs? I realize it would not be at 50,000 watts but is the daytime status a regulatory thing or a choice of the station owners?
For a while we had two country oldies stations here - 850 and 1040. I always thought 850 had the better station, not just because of their signal, but because they had local DJ's and promoted local happenings. Can Knoxville support a country oldies format? In talking to one of the 850 DJ's a few months ago, it appeared the listener numbers were decent but advertising numbers were not.
For classic country, we still have 730 WLIL and 1380/1400 WYSH/WGAP.
Does anyone know what is happening to Ed & Bob? I noticed The Drive is on today, but Ed & Bob were not. Are they not making the move to 850?
I did hear on Q93 about a week ago a liner to stay tuned for a major announcement for "the Q generation." But I agree that they shouldn't make too much of it until the simulcast. There will be plenty of time during the two weeks to promote it.
Does anyone know what is happening to Ed & Bob? I noticed The Drive is on today, but Ed & Bob were not. Are they not making the move to 850?
I did hear on Q93 about a week ago a liner to stay tuned for a major announcement for "the Q generation." But I agree that they shouldn't make too much of it until the simulcast. There will be plenty of time during the two weeks to promote it.
As far as classic country goes, I don't know why Merle doesn't go that route fulltime. They obviously aren't going to be able to compete with two 100kw competitors. Granted, classic country demos aren't very attractive & are hard to sell, but with a rimshot signal like 96.7, sometimes you've gotta take whatever hole is available.
The daytime operation is regulatory.
I was in East Tennessee last July and after returning home had a pleasant email exchange with
Jim Sexton, who was VP of the licensee of WKVL, Blount Broadcasting. He gave me a couple of ideas regarding my efforts to launch a classic country station in my hometown in North Florida.
My trips to East Tennessee are probably now over with the relatives moving away. I enjoyed WKVL
and WLIL during my visits there. It was good to hear some decent formats on AM, something that is non-existent here.
I was in East Tennessee last July and after returning home had a pleasant email exchange with
Jim Sexton, who was VP of the licensee of WKVL, Blount Broadcasting. He gave me a couple of ideas regarding my efforts to launch a classic country station in my hometown in North Florida.
My trips to East Tennessee are probably now over with the relatives moving away. I enjoyed WKVL
and WLIL during my visits there. It was good to hear some decent formats on AM, something that is non-existent here.
T
Tennessee Cowboy
Guest
Jim had the money to run a radio station at a loss. Even with that, the red ink has to get tiresome.
I live in Morganton, NC, but have been following the WNOX-WKVL-Q93 "flip news" for several days. All I can rely on is streaming from these stations, but that doesn't tell me what's currently modulating out of the 100.3 tower. From what I've heard on the News/Talk WNOX stream, it is now exclusively at 850 WKVL as I was hearing ONLY WKVL station IDs after Midnight last night. Of course that is strange, given that 850 is a daytimer. Currently listening to the Q93 stream, and no reference is being made to 100.3 - on air or on their website. So for anyone within earshot of 100.3, what are you hearing?
Eric
Eric
Heard the beginning of the stunting last Thursday afternoon. Not much to it. Sweeper says "next Thursday, it's the beginning of Knoxville's newest station.....but what will it be?"
Remember when stunts were something somewhat special? This one apparently seeks only to signal the end of one format and the beginning of another...which is the purpose, I suppose.
Still....
Remember when stunts were something somewhat special? This one apparently seeks only to signal the end of one format and the beginning of another...which is the purpose, I suppose.
Still....
C
Cueburned
Guest
I could be wrong, but I believe WKVL has pre-sunrise and post-sunset authority.
S
SuperQ
Guest
Actually 850 has 90 watts pre-sunrise at 6am. Then the first hour after sunset they run 500 watts, and then back to 90 watts for the second hour after sunset. They sign off at local sunset in Denver.
The 90 watts does well in the heart of the pattern (East Knoxville, Sevier Co.). But you can't sniff it in West Knoxville. In fact, the last hour before sunset with 50,000 watts, you would generally hear Birmingham on top of it in the air monitors at Watt Road. But boy does it keep the bears in the Smokies warm during the day.
The 90 watts does well in the heart of the pattern (East Knoxville, Sevier Co.). But you can't sniff it in West Knoxville. In fact, the last hour before sunset with 50,000 watts, you would generally hear Birmingham on top of it in the air monitors at Watt Road. But boy does it keep the bears in the Smokies warm during the day.
D
dudekindjack
Guest
ive noticed they say its the biggest change ever coming to knoxville radio.
woki flipped to a country format in 1993 so a switch to a country format isnt that big a change. its happened before.
would be awesome to get a great station like hits 100 or i-100 again. but that never happen.
the opie guy on q93 said tune in to their station tomorrow at 9am for big announcement too, so im guessing the country format on 100.3 is gonna be what it is. i would really like to see something besides a country format on that frequency. it was tried in 93 through 97 and never beat the other country station in ratings from what i hear. truth be known, woki should of stayed the format they was before going country in 93.
im in southern ky, and the 100.3 signal comes in here like gangbusters. much better then the the 103.5 wimz signal (which is my favorite station, along with 101.5 wqut). there is plenty country stations around, why not put a station out for the younger generation to listen too, a mix of newer harder rock like nickleback, hailstorm, papa roach, and that type music , while playing stuff that is a little more pop or hip hop that kids like today. it may take time, but im sure the station would do well.
knoxville does need a classic hits station tho, so that could work on 100.3 too. but that is not big, as they are saying the format that is coming is gonna be.
ive got 2 collections of cassettes now of stunting on 100.3 in the last 3 years. the switch your radio to 98.7 stuff was crazy, and now i have some of the stunting they did over the last week, coming 9am, a new radio station, what will it be?
woki flipped to a country format in 1993 so a switch to a country format isnt that big a change. its happened before.
would be awesome to get a great station like hits 100 or i-100 again. but that never happen.
the opie guy on q93 said tune in to their station tomorrow at 9am for big announcement too, so im guessing the country format on 100.3 is gonna be what it is. i would really like to see something besides a country format on that frequency. it was tried in 93 through 97 and never beat the other country station in ratings from what i hear. truth be known, woki should of stayed the format they was before going country in 93.
im in southern ky, and the 100.3 signal comes in here like gangbusters. much better then the the 103.5 wimz signal (which is my favorite station, along with 101.5 wqut). there is plenty country stations around, why not put a station out for the younger generation to listen too, a mix of newer harder rock like nickleback, hailstorm, papa roach, and that type music , while playing stuff that is a little more pop or hip hop that kids like today. it may take time, but im sure the station would do well.
knoxville does need a classic hits station tho, so that could work on 100.3 too. but that is not big, as they are saying the format that is coming is gonna be.
ive got 2 collections of cassettes now of stunting on 100.3 in the last 3 years. the switch your radio to 98.7 stuff was crazy, and now i have some of the stunting they did over the last week, coming 9am, a new radio station, what will it be?
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