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Format Change Coming To 95.5 PGC?

donta1974 said:
Going CHR/URBAN MIGHT work for WPGC the PPM has changed everything the biggest loser in them has been Urban/Hip-Hop radio Urban AC has done well. Again lets see where WPGC bills for 2010 at the end of the year that will tell alot about the future of the format.
I cannot for the life of me understand why Washington (and a few other markets for that matter) can't have a rhythmic music station similar to what they were when they signed on in 1987 or similar to New York's WKTU. I feel that there's too much emphasis on hip-hop and rap and not enough on dance music.
 
The demographics of the Washington metro area have changed DRASTICALLY in the past 20 years. IMO, more favorable towards dance. Tons of immigration. There is a huge electronic music scene in the area.

A KTU style station would do great, as would a CHR/Dance (which I think we are going to see pop up all over the country in the next couple years).
 
Dan said:
The demographics of the Washington metro area have changed DRASTICALLY in the past 20 years. IMO, more favorable towards dance. Tons of immigration. There is a huge electronic music scene in the area.

A KTU style station would do great, as would a CHR/Dance (which I think we are going to see pop up all over the country in the next couple years).
Aren't WKTU and a CHR/Dance more or less one in the same?
 
klutch00 said:
Dan said:
The demographics of the Washington metro area have changed DRASTICALLY in the past 20 years. IMO, more favorable towards dance. Tons of immigration. There is a huge electronic music scene in the area.

A KTU style station would do great, as would a CHR/Dance (which I think we are going to see pop up all over the country in the next couple years).
Aren't WKTU and a CHR/Dance more or less one in the same?

KTU is a dance-friendly Rhythmic station. They play lots of recurrents and golds, and only play a handful of "real" dance songs. However, the format works very well for them and they have huge ratings.

A CHR/Dance would be a CHR that leans heavily towards dance. Still plays most if not all of the Top 40 chart (except plays remixes of pop/rock songs).

I think it's funny that so many people said for so long that dance music doesn't work on the radio. Then all of the sudden it becomes hot at CHR, and CHR starts seeing some of the highest ratings for the format in decades!
 
klutch00 said:
donta1974 said:
Going CHR/URBAN MIGHT work for WPGC the PPM has changed everything the biggest loser in them has been Urban/Hip-Hop radio Urban AC has done well. Again lets see where WPGC bills for 2010 at the end of the year that will tell alot about the future of the format.
I cannot for the life of me understand why Washington (and a few other markets for that matter) can't have a rhythmic music station similar to what they were when they signed on in 1987 or similar to New York's WKTU. I feel that there's too much emphasis on hip-hop and rap and not enough on dance music.

Well, considering how quick Radio One has the notoriety of programming crappy urban stations when left unchallenged, I don't think the urban music listening population of DC should be tortured by such a move. Also dance music isn't commercial radio friendly in LA, SF, or Chicago either considering their diverse populations. WPGC saw the profitability of being a rhythmic crossover/urban back in the 1990s (like sister stations in Hartford and West Palm) and hasn't looked back since. If anyone in this market would be willing to fill that niche would be WIHT (Hot 99.5), but likely only on weekends though...
 
Time to revive this thread, WPGC has been acting strange today. The following tracks have been played today, some of them several times throughout the course of today, and not just during the mixshow, but during the middle of the day, night, and AM hours.

Far East Movement - Like A G6
Bruno Mars - Just The Way You Are
Rihanna - Only Girl (In The World)
Chris Brown - Yeah 3x
Black Eyed Peas - The Time (The Dirty Bit)
Nelly - Just A Dream
Usher - DJ Got Us Fallin In Love
Will.I.Am & Nicki Minaj - Check It Out

And some recurrents that they've played today...

Black Eyed Peas - Boom Boom Pow
Pitbull - Hotel Room Service
Rihanna - Please Don't Stop The Music
LMFAO - Shots f/Lil Jon

On top of that Usher's "DJ Got Us Fallin In Love" has officially been added to the playlist. None of these songs have charted on Urban. Could PGC once again be moving toward Rhythmic Crossover status instead of straight-up Urban?

On a sidenote, they have brought back their "18 Jamz In A Row" slogan and have been pushing it heavily, which I havent heard them use ever since Michael Saunders first became PD.
 
Martin Mac said:
Time to revive this thread, WPGC has been acting strange today. The following tracks have been played today, some of them several times throughout the course of today, and not just during the mixshow, but during the middle of the day, night, and AM hours.

Far East Movement - Like A G6
Bruno Mars - Just The Way You Are
Rihanna - Only Girl (In The World)
Chris Brown - Yeah 3x
Black Eyed Peas - The Time (The Dirty Bit)
Nelly - Just A Dream
Usher - DJ Got Us Fallin In Love
Will.I.Am & Nicki Minaj - Check It Out

And some recurrents that they've played today...

Black Eyed Peas - Boom Boom Pow
Pitbull - Hotel Room Service
Rihanna - Please Don't Stop The Music
LMFAO - Shots f/Lil Jon

On top of that Usher's "DJ Got Us Fallin In Love" has officially been added to the playlist. None of these songs have charted on Urban. Could PGC once again be moving toward Rhythmic Crossover status instead of straight-up Urban?

On a sidenote, they have brought back their "18 Jamz In A Row" slogan and have been pushing it heavily, which I havent heard them use ever since Michael Saunders first became PD.

Interesting, they are shifting back towards the Rhythmic Crossover for sure with these songs outside mix show. If they would bring back the old "Love Talk & Slow Jams / The Cool Out" relationship talk format with urban adult contemporary slow jams rather the mess they play now from 10PM-2AM then this might work. They might actually go back to their old pre-1996 musical composition. I think WPGC should be urban-rhythmic crossover hybrid rather than straight urban, but the song spins need to slow down some.
 
Bruno Mars - Just The Way You Are and Rihanna - Only Girl (In The World) have officially popped up in the station's Top 50, being played about 7 times already since Monday.

It's official, WPGC is moving back to their Rhythmic Crossover format.
 
You know what is funny is their Atlanta sister station, WVEE, has recent began to spin rhythmic tracks like "Like A G6" (regular version), "Like the Way You Lie, Part II", "Gimme That" (regular version and urban bass remix). People there think that they are shifting as well. It could be just a fluke on both CBS stations part to get a bump in the PPM because both have made this move in the past.
 
WPGC today...

Chris Brown & Tyga - Deuces
15.12.2010 3:27pm

Jamie Foxx - Blame It (w/ T-Pain)
15.12.2010 3:40pm

Far East Movement - Like A G6 (w/ The Cataracs & Dec)
15.12.2010 3:44pm


Lil Wayne - Right Above It (w/ Drake)
15.12.2010 3:55pm

Drake - Fancy (w/ T.I. & Swizz Beatz)
15.12.2010 4:00pm

Rihanna - Only Girl (In The World)
15.12.2010 4:04pm


Waka Flocka Flame - No Hands (w/ Roscoe Dash & Wale)
15.12.2010 4:08pm

Bruno Mars - Just The Way You Are
15.12.2010 4:12pm


Chris Brown - No Bull
15.12.2010 4:16pm


I'd be really disappointed if it was just a fluke. These songs are good songs, and I'm glad PGC is giving them a chance. I had so many people text me yesterday telling me how surprised they were that "Like a G6" was on PGC, and they were actually enjoying it getting thrown into the mix, cause I tell you, DJ Redz has a tendency to get boring as hell sometimes during the Drive at 5, but yesterday, when they mixed in Rihanna, Black Eyed Peas, Far East Movement, it was the best mix I heard in a long time, along with the regular urban hits. I hope PGC keeps it this way at least for a little while.

Im even looking on Twitter & Facebook, and its 95% positive responses to the new music PGC has added, people are definitely noticing.
 
I also thought it was a fluke that they were an add for Usher - DJ Got Us Fallin In Love

Guess not! They are clearly headed towards a more CHR sound..
 
Yup! Now the only thing their is to see is if they actually stick with the sound, or if they just abandon it. I remember they tried the Rhythmic/CHR thing back in late summer/early fall of 2009, but then had completely dropped it by winter.
 
Martin Mac said:
Yup! Now the only thing their is to see is if they actually stick with the sound, or if they just abandon it. I remember they tried the Rhythmic/CHR thing back in late summer/early fall of 2009, but then had completely dropped it by winter.

I know I've said it on this board before (maybe even in this thread lol).. But a true dance-friendly Rhythmic such as KTU or even WPOW would kill it in Washington DC. And we all know WIHT is huge and really vulnerable right now.
 
I like the format tweek the problem with it is before there was no Hot995 and WPGC`s ratings may get better but they will not be number 1 and maybe not top 5 with Hot995 in the same market. If listners like this change there is no reason why CBS would not keep the sound like it is urban/chr. WKYS,WERQ, and WPGC all sounded alike the same old urban songs and i love urban radio but WPGC needed to sound slightly different. Its a welcome change for the D.C./Baltimore area. Hopefully they will keep it. There are other crossover songs that they can add as well we will see.
 
Mike said:
drop the slowjams at night if you want to start leaning younger

I don't think that would be a good idea. WPGC aired the slow jams even when it was actual rhythmic crossover targeting 18-49 years back in the early 90s. The problem with the current incarnation of the time slot is it doesn't even really air enough actual slow jams rather just some with mostly mid-tempo sexually-oriented songs. Going younger doesn't always mean play the same stuff you could hear at 6PM around midnight as well. There are number of young demo stations that air slow jams at night. Their sister stations in Hartford & West Palm do it and are just fine.
 
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