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Format Flip Los Angeles Should Be

J

jasonharper2013

what do you Think Should Be Next Format Flip In Los Angeles


93.9 Fm Should Go CHR/Pop or Even Go CHR/Dance And Keep Movin Name
98.7 FM shhould Go Back Hot AC or Go 90's Hits Oldies
103.1 Fm Should go Back To Dance

I Know KPWR FM Leans Dance During Mix Shows Like The Did in 80s and Early 90s
 
93.9 should flip since there music station is boring.
98.7 I think I heard they are trying to shift to Active Rock.
103.1 - tried dance, but failed.
 
93.9 Back to Country! (90's and Today)
98.7 Hot AC (Jamie and Danny!)
93.1 Classic Rock (80's and 90's)
95.9 CHR
96.7 AC
94.3 Country
KNX andd KFWB.... Less Cooking, More Traffic and News! (You should use that positioning line too!) LOL!
 
93.9 should go CHR/Pop and wedge itself right between the CC properties, KIIS and KBIG. KIIS has become somewhat more mainstream over the past year though (and the ratings have actually improved!), so it will be harder to wedge in now than it was say 6 months ago. KIIS is getting squeezed a little from the Rhythmic end for the first time in quite a while. KPWR is dabbling a little more in the mainstream stuff - they just spun Leona Lewis' "Bleeding Love" about 15 minutes ago for the first time to my knowledge. "Take A Bow" is also getting some spins there. If KPWR does add a few more mainstream tracks, it may force KIIS to become even more mainstream... which would definitely close the window some on 93.9 going CHR/Pop...
 
it would be cool 2 Have two CHR Station In LA

By The Way Power has Been Playing Leonna Lewis "Bleeding Love for 4 Weeks Now But Only During DayPart
 
LAFMDJ said:
93.9 Back to Country! (90's and Today)
98.7 Hot AC (Jamie and Danny!)
93.1 Classic Rock (80's and 90's)
95.9 CHR
96.7 AC
94.3 Country
KNX andd KFWB.... Less Cooking, More Traffic and News! (You should use that positioning line too!) LOL!
Click to expand...

93.9 - Well, we already have a country station (Apparently its no good, I would'nt know, I dont care for it).
98.7 - Jamie and Danny was a train wreck when it was on, why revisit that scenario.
93.1 - 80's and 90's Classic Rock???

And the rest of the signals mentioned, well their coverage in LA sucks.
KNX and KFWB, i dont listen to them, so i have no opinion either way.
 
jasonharper2007 said:
it would be cool 2 Have two CHR Station In LA

By The Way Power has Been Playing Leona Lewis "Bleeding Love for 4 Weeks Now But Only During DayPart
Click to expand...

Aw... OK. Thanks for the info, Jason! Since I'm not usually home during the days (or with access to a radio!), I had no idea they had been spiking it during the days.

It's been a VERY long time since L.A.'s had two CHR's, though as you know, KIIS is a lot more Rhythmic than CHR/Pop... it certainly would be nice to finally see someone attempt to rattle that cage a little.
 
The Next Format Flip In Los Angeles should be
93.9 Movin' back to country from their failing format.
 
e-dawg said:
98.7 I think I heard they are trying to shift to Active Rock.
Click to expand...

Doesn't really explain why they don't play Metallica and KROQ does - an active rock staple. I don't mind because Metallica is one of my least favorites.
 
Michael Rivers Kramer said:
Rebafan said:
The Next Format Flip In Los Angeles should be
93.9 Movin' back to country from their failing format.
Click to expand...


Okay then....In a perfect world, would...105.1 flip back to Classical? LA will NOT support two country stations.
Click to expand...

I believe LA COULD support 2 stations IF one were mainstream country and the other was hot country... AND they had the right people running the station, promoting the station and on the air at the station.
 
Rebafan said:
I believe LA COULD support 2 stations IF one were mainstream country and the other was hot country... AND they had the right people running the station, promoting the station and on the air at the station.
Click to expand...

All you are going to do is split the listener base in one of several ways, making it in the end a lose-lose situation that could result in both stations changing format.

In most markets, every station has a percentage of "settlers" which is a reference to people who tolerate a station (they settle for second best) and not to pioneers in covered wagons.

Settlers listen to a station for lack of an alternative more to their taste. Right now, some listeners to KKGO are settlers. Were there a more traditional country gold station, some would leave. Were there a more contemporary station, some would leave.

There would be the same number of listeners, but they would be split between the stations and each would have around a 1 share. There just are not that many country listeners in a market that is 43% Hispanic, 8% Black, 12% Asian and 10% recent immigrants from places like Persia and Russia.
 
DavidEduardo said:
Rebafan said:
I believe LA COULD support 2 stations IF one were mainstream country and the other was hot country... AND they had the right people running the station, promoting the station and on the air at the station.
Click to expand...

All you are going to do is split the listener base in one of several ways, making it in the end a lose-lose situation that could result in both stations changing format.

In most markets, every station has a percentage of "settlers" which is a reference to people who tolerate a station (they settle for second best) and not to pioneers in covered wagons.

Settlers listen to a station for lack of an alternative more to their taste. Right now, some listeners to KKGO are settlers. Were there a more traditional country gold station, some would leave. Were there a more contemporary station, some would leave.

There would be the same number of listeners, but they would be split between the stations and each would have around a 1 share. There just are not that many country listeners in a market that is 43% Hispanic, 8% Black, 12% Asian and 10% recent immigrants from places like Persia and Russia.
Click to expand...

Hi David,

What about the non-settlers, the people who have given up on terrestrial radio altogether in favor of satellite or streaming? Suppose they could be lured back by a second country station. Do you think the numbers would be significant enough to support two country stations in L.A.?

I’m one of those non-settlers that went to Sirius a little over three years ago because of the crap played on KZLA. When KKGO first flipped to country, they were so good that there were days that I didn’t even turn on the satellite. Then they started to suck and now I’m back to satellite. But if I was able to be lured back, I’m wondering if there’s a significant amount of others that could be lured back as well, enough so that L.A. could support two country stations?
 
cwfan said:
What about the non-settlers, the people who have given up on terrestrial radio altogether in favor of satellite or streaming? Suppose they could be lured back by a second country station. Do you think the numbers would be significant enough to support two country stations in L.A.?
Click to expand...

In advance PPM data, we know that, just as 10, 20 and 30 years ago, about 95% of all Angelenos use radio weekly. Very few don't use it at all. There are very few exiles and few who would specifically listen to country more than now.

Satellite is mostly an in car thing, while abour 70% of radio listening is in the car, so that one is out. As to iPods and such, radio has always coexisted with some type of easy to use music player going back at least to the late 50's. ipods and such are much easier to us and much cooler, but radio is not dead due to MP3 players.

I’m one of those non-settlers that went to Sirius a little over three years ago because of the crap played on KZLA. When KKGO first flipped to country, they were so good that there were days that I didn’t even turn on the satellite. Then they started to suck and now I’m back to satellite. But if I was able to be lured back, I’m wondering if there’s a significant amount of others that could be lured back as well, enough so that L.A. could support two country stations?
Click to expand...

Since the country lifestyle is so small here to begin with, a small increase will not support two stations.
 
I’m one of those non-settlers that went to Sirius a little over three years ago because of the crap played on KZLA. When KKGO first flipped to country, they were so good that there were days that I didn’t even turn on the satellite. Then they started to suck and now I’m back to satellite. But if I was able to be lured back, I’m wondering if there’s a significant amount of others that could be lured back as well, enough so that L.A. could support two country stations?
Click to expand...

Also remember that Sirius and XM account for significantly less than 5% of radio listeners in the Los Angeles market. So even if 20% of satellite radio listeners in Los Angeles are fans of country music (highly unlikely as David laid out above) that would only translate to potential audience of 1% more.
 
If Bakersfield, San Diego & Phoenix can support two country stations (although the heritage stations KUZZ & KSON have't been impacted all that much by KBKO & KUSS), why can't LA do likewise?

Even acknowledging that 40%-44% of the LA metro area is Hispanic, don't those three cities also have over 40% Hispanics in their markets?
 
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