I think it would be different for different people, but I for one, have gotten used to my iPod and especially satellite radio, that I don't think I would give it up even if LA radio got better. I don't like the montly fees, but once you get Satellite radio, it's like getting cable or high speed internet- it's hard to go back to what you had before.
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Format Flip Los Angeles Should Be
- Thread starter jasonharper2013
- Start date
Marv-L.A. said:
Phoenix and SD are below 30% Hispanic (26 and 27 ppercent). Bakersfield is 44%. None of the three have the other components that LA has: 8% Black, 12% Asian and a big 10 to 12 percent in recent immigrants from places like Russia, Persia, etc. LA is over 75% ethnic, leaving a tiny percentage of non-Hispanic whites. Bakersfield is over 55% NHW, and Phoenix and SD are around 70% non-Hispanic white.
Country in Phoenix used to be near 20 shares, and now is around 8 shares... due to the changes in both ethnicity and the growing part of the community that is not of the country lifestyle.
But the real issue is that country, even in the KLAC days, accounted for less than a quarter of the shares the format did in Phoenix... so with the changes of the last 25 to 30 years the lifestyle group represents perhaps, at most, at best, no more than a two share. Two shares are not enough to split between two statations and for both to survive. A 1 share is not big enough to support a station in LA today, with Movin, and before it, 100.3 as proof.
Here what i think should Happen
93.9 -CHR/Pop
93.9 HD2-Rhythmic AC
98.7 -Classic Rock
103.1-Dance
103.1 HD 2-Rock
105.9 HD2-Dance/Pop (Old Power 106)
What Do You Think
93.9 -CHR/Pop
93.9 HD2-Rhythmic AC
98.7 -Classic Rock
103.1-Dance
103.1 HD 2-Rock
105.9 HD2-Dance/Pop (Old Power 106)
What Do You Think
Is that also why KFRG is down to a 4.0 vs. the 10.0+ numbers earlier this decade?
Also, could you please dissect the Las Vegas market (KWNR) and Palm Springs (KPLM)--they're both over 40% Hispanics as well (or are they?), and have also lost lots of NHWs recently, haven't they?
Thanks!!!
Also, could you please dissect the Las Vegas market (KWNR) and Palm Springs (KPLM)--they're both over 40% Hispanics as well (or are they?), and have also lost lots of NHWs recently, haven't they?
Thanks!!!
Marv-L.A. said:
KFRG said their great fall in ratings was due to the transmitter failure during the ratings period and that they have not again regained the numbers they once had. Don't remember the details, ...
I can get KHAY on a good day in the San Fernando Valley... I would hope another country station comes in giving the listeners a choice... for me my choice is streaming KFRG and other country stations across the nation, KKGO on Sundays, CD's and other formats (like The Sound).
Whatever it may flip to 93.9 should surely flip to something different than it currently is... seems to be a waste of frequency space leaving it at what it is.
K
kenrayc
Guest
The Fresno-Visalia market has 4 Country stations,KJUG ,KSKS,KHGE,&KUBB 3 of them have been country for more than 20 years.
Marv-L.A. said:
Yep. The market has become vastly more ethnic, and the growth of the last 10 to 15 years may well be from ethinc groups (Hispanics and Asians mostly) and NWH folks who are not in the country lifestyle.
The Coachella Valley is fueled by hospitality, agriculture and construction, which have increased the number of Hispanics to just over 40%. When we realize that about 25% of homes are owned by seasonal residents or weekenders, we have a lower base of NHW's than the figures indicate. Nonetheless, while Hispanic growth is huge, so is NWH in this fast growing area... but as the market moves to a lower agricultural base, we see the fulltime residents are not country lifestyle in places like Rancho Mirage, La Quinta, Indian Wells, etc.
Las Vegas is only 24% Hispanic in 12+, and like the Coachella Valley, has huge Hispanic and non-Hispanic growth. It's just that the Hispanic growth is greater.
Rebafan said:
The $20,000 question... Seriously!!! Perhaps, this is part of the reason an investor felt the need to do this:
Emmis Investor Complains; Emmis Responds (allaccess)
While EMMIS BROADCASTING reported Q1 financials YESTERDAY (NET NEWS 7/10), the company's performance led investor FRANK MARTIN, of MARTIN INVESTMENTS, to assail EMMIS and single out a prominent member of its board of directors, SUSAN BAYH of WASHINGTON, D.C. She is the wife of Sen. EVAN BAYH, D-IN, reports THE INDIANAPOLIS STAR.
MARTIN's letter, dated JULY 8th, was filed by EMMIS with the Securities and Exchange Commission, which made the letter public THURSDAY.
The letter contends SUSAN BAYH, as lead director of EMMIS, is "spreading herself so thin" serving on the boards of eight corporations. The letter suggests but does not detail what it calls "a possible conflict of interest between personal financial moves and the broader duty of loyalty she has to her multiple constituents."
"It is disappointing to see the tack that FRANK is taking," said EMMIS spokeswoman KATE SNEDEKER. "(SUSAN BAYH) has been an incredibly valuable member of the board. One of the things she does is ensure we adhere to the highest ethical standards."
EMMIS shrugged off MARTIN in a prepared statement:
"FRANK writes us frequently, and as you could tell from the letter, he lacks perspective on the challenges facing our industry. As we discussed on the earnings call just this morning, EMMIS will continue to play a leadership role in finding solutions for the challenges of American media. If any of our shareholders have longer-term, constructive ideas for creating value, we welcome their comments. FRANK's only solution is short-term -- to liquidate -- and that's not an option."
T
theradiokid
Guest
Regarding the question of LA format flips: As much as I like the nationwide format of "Movin'," if what they say about the LA version is true (that it plays seventies and eighties music only and that it isn't getting ratings), I think it should flip. And here's what I think it should become: An ethnic music station. Yup, that's right: An ethnic music station. Half the day, it should play spanish music, and the other half of day, it's all Asian music all the time. This format would, I believe be profetable for LA, and would serve the underserved. I know LA has some spanish FM stations, but it has no Asian music stations.
--The Radio Kid
(AKA Oswego Jeremy, as nicknamed by George of the Radio Racket.)
My email: [email protected]
--The Radio Kid
(AKA Oswego Jeremy, as nicknamed by George of the Radio Racket.)
My email: [email protected]
theradiokid said:
First, there are a dozen Spanish language music stations in 8 or 9 different formats. There is nothing unique a part-time Spanish music stations could do. The Spanish speaking community is not underserved, with 16 stations in total.
Then, "Asian" is not a language. There is music in Japanese, Cantones, Mandarin, Vietnamese, Korean, Thai, Tagalog, Cambodian.... and one could do a Korean music format, you would have to decide what kind of Korean music... or Tagalog music... etc. There arealready several Korean stations, a Vietnamese one, and plenty of Chinese and other Asian languages. That's not an underserved segment, either.-
scooty430 said:
He's tried variants of this... and lost money. I'm pretty sure he will not go back.
I think KYSR should go straight-up Active Rock. It will never be better than 1.8 share radio station (12+) with its current approach of battling KROQ head-on.
Active Rock generally does well in markets with large Hispanic populations. San Diego, Phoenix, San Antonio, El Paso, and Las Vegas to name several.
An Active Rock format would probably siphon the same amount of listenership from KROQ as the present format, PLUS it would tap into a segment not well served by any L.A. station at the moment.
Those of you who think KYSR "leans" Active Rock already apparently are not familiar with the format, because KYSR plays a TON of music that is incompatible with the Active Rock format, and there are scores of core Active Rock artists that KYSR doesn't touch.
From a cost standpoint, I would have to believe there would be some synergies between KYSR and Rock 105-3 in San Diego if KYSR were to go Active Rock.
My suggestion for 93.9 would be to do an Adult CHR format similar in concept to CHUM-FM in Toronto.
104-3 MyFM, even though commonly described as an Adult CHR, is more of an AC station, in my view.
When I think "Adult CHR," I think of stations such as CHUM-FM in Toronto, Mix 106.5 in Baltimore, Q104 in Cleveland, Q102 in Cincinnati, WZPL in Indianapolis, The Buzz in Portland, and maybe Mix 96.5 in Houston and WDVD in Detroit.
MyFM is mellower / more conservative than most if not all of those stations.
As far as 103.1 is concerned, who cares. It's a throwaway signal.
Active Rock generally does well in markets with large Hispanic populations. San Diego, Phoenix, San Antonio, El Paso, and Las Vegas to name several.
An Active Rock format would probably siphon the same amount of listenership from KROQ as the present format, PLUS it would tap into a segment not well served by any L.A. station at the moment.
Those of you who think KYSR "leans" Active Rock already apparently are not familiar with the format, because KYSR plays a TON of music that is incompatible with the Active Rock format, and there are scores of core Active Rock artists that KYSR doesn't touch.
From a cost standpoint, I would have to believe there would be some synergies between KYSR and Rock 105-3 in San Diego if KYSR were to go Active Rock.
My suggestion for 93.9 would be to do an Adult CHR format similar in concept to CHUM-FM in Toronto.
104-3 MyFM, even though commonly described as an Adult CHR, is more of an AC station, in my view.
When I think "Adult CHR," I think of stations such as CHUM-FM in Toronto, Mix 106.5 in Baltimore, Q104 in Cleveland, Q102 in Cincinnati, WZPL in Indianapolis, The Buzz in Portland, and maybe Mix 96.5 in Houston and WDVD in Detroit.
MyFM is mellower / more conservative than most if not all of those stations.
As far as 103.1 is concerned, who cares. It's a throwaway signal.
B
BruceC
Guest
Someone needs to go Adult Top 40....play the songs that are high on the Billboard HOT 100 but DROP everything that has any rap in it. Someone needs some UP and fun jocks playing Top 40 sans rap. I think there are a lot of people wanting to get back into the current music scene but who are also sick of rap/hip hop. I haven't been able to listen to Top 40 in years....too bad....there are probably a lot of good tunes being missed because of the tune-out rap factor for a lot of listeners.
D
djmimi
Guest
Since someone mentioned asian, how about a format that appeals to ENGLISH speaking Asians...like ME! (LOL)
Asians are 13 percent of LA, but ALL of the asian people I know (even tho' some of em have pretty heavy accents) speak english. It's only old grandma who sits at home who can't speak english! People ignore us. But we're out here! I loved watching the TV channels that appealed to english speaking asians, but they had that problem of being too diverse, since they were trying to grab all of em. Might be best to appeal to the largest segment of Asians, which are Chinese people. So maybe that would be only 5 percent of the LA pop. I love listening online to the english Asian music stations - actually just music produced by english speaking Asians.
hey, you have spanish stations AND spanglish stations for the rather large spanish population. There's a couple of stations that seem to appeal to blacks, so... why not a chinglish station!?
Asians are 13 percent of LA, but ALL of the asian people I know (even tho' some of em have pretty heavy accents) speak english. It's only old grandma who sits at home who can't speak english! People ignore us. But we're out here! I loved watching the TV channels that appealed to english speaking asians, but they had that problem of being too diverse, since they were trying to grab all of em. Might be best to appeal to the largest segment of Asians, which are Chinese people. So maybe that would be only 5 percent of the LA pop. I love listening online to the english Asian music stations - actually just music produced by english speaking Asians.
hey, you have spanish stations AND spanglish stations for the rather large spanish population. There's a couple of stations that seem to appeal to blacks, so... why not a chinglish station!?
DavidEduardo said:
You're right. He has tried variants on this, but he never really gives it a chance long enough. Nor does he hire the talent needed to pull it off. Piping in Scott Shannon's feed, or playing a dull standards playlist of Barbara Streistand and Harry Connick, is not going to set the world on fire. But now that K-Earth has dumped pre-64, a well-done, exciting program might attract more listeners than the talk format. I imagine it'd be hard to attract talent to work at Saul's station given his track record.
Maybe he should do something geared toward the Persian community on that 1260 signal out of Beverly Hills. Very large population there.
I wonder with the wifi coming in the cars if AM will become as obsolete as a manual typewriter or a rotary telephone, frankly.
Marv-L.A. said:
I didn't get that memo. Is there a rulebook I can buy that tells me what I can play on each format?
BruceC said:
The Hot 100? Are you serious? Anyone with any sort of industry knowledge knows that this chart hasn't had much relevance since the record companies started purging the single way back in the late 1980's and early 1990's...
Here are 5 songs, 3 hit #1 on the Billboard Hot 100 chart, 2 did not chart on it:
Don't Speak - No Doubt
Heartbreaker - Mariah Carey
Lovefool - The Cardigans
Thank God I Found You - Mariah Carey
Inside Your Heaven - Carrie Underwood
Find me the two top 40 hits and the three top 40 duds amongst them... comprende?
And nowadays with the record companies staging Hot 100 "#1" songs there by suppressing downloads for songs such Mariah's "Touch My Body," that chart has even less relevance. Talk about chart manipulation! If you want to find the songs that were truly hits, I suggest you go to Mediabase or this nice link which has all of the top 40 (and in some cases top 50) hits listed by artist from the humble days of R&R's beginnings way back to 1973:
http://www2.uta.edu/hunt/charts/chart.html
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