-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Format Flip?
- Thread starter Garrett
- Start date
Hopefully 95-7. Someone needs to put that station out of its misery.
A classic case of Radio Lifesupport. Pull the freakin plug already!
I remember being in the CC building 2 years ago and all the staff was predicting a format flip on that frequency any day... Can't believe it's still around.
A classic case of Radio Lifesupport. Pull the freakin plug already!
I remember being in the CC building 2 years ago and all the staff was predicting a format flip on that frequency any day... Can't believe it's still around.
If Clear Channel wanted to do something unique that WOULD steal most of the country audience from KSON they need to go classic country! But I could see them either putting the sports on 95.7 or making it KOGO FM so they could get better north county coverage for 600. If they are going to make it KOGO-FM I wish they would do that with 94.1 just so it could once again be the great KOGO-FM like it was from 61-72. But who knows!! It will probably become yiddish polka with a spanish beat!
Garrett said:
Garret there are a lot of answers to your question. First of all KSON is a long time heritage station for country, and it has had better and more dedicated management and programming than anything CC could throw up. Then there's the issue of coverage. KSON combined with KSOQ is the best coverage in San Diego County. 95.7 comes out of Mexico at has limitations particularly to north San Diego county, where there are a ton of country listeners. KSON also has steller performance from live people that have been around for a long time and they do great in promotions and marketing. It was just not possible under the CC domain for them to compete with KSON, even when they were able to lure away Tony and Kris.
95.7 is not out of Mexico....it is KUSS and while that signal still isn't quite as good as the KSON simulcast when it comes to overall coverage.
However when CC first launched US 95.7 with an aggressive marketing campaign, a full compliment of live/ local talent, along with a strong promotional effort I recall that they actually were beating KSON in the overall ratings as well as 25-54. They just seemed to take the pedal off the metal and I believe there was some issues with Tony and Kris as well.
However when CC first launched US 95.7 with an aggressive marketing campaign, a full compliment of live/ local talent, along with a strong promotional effort I recall that they actually were beating KSON in the overall ratings as well as 25-54. They just seemed to take the pedal off the metal and I believe there was some issues with Tony and Kris as well.
95.7 was originally from Mexico. During a three station freq swap, KKOS/Carlsbad, a station near Palm Desert and a Mexico-based one all switched frequency. KKOS was at 95.9, and I cannot remember the 95.7 station from TJ.
I'm sure David E will have all the good engineering data on this. Ironic that 95.9 under Nationwide was country for a while. Then Magic was brought in ... and the rest is radio history.
I'm sure David E will have all the good engineering data on this. Ironic that 95.9 under Nationwide was country for a while. Then Magic was brought in ... and the rest is radio history.
Sorry about that error on 95.7. Memory is fading I guess. Tony and Kris were able to make an impact on KUSS initially and it took a while for Clifff and Co. to kick in, then CC started messing with T&K in ways that made no sense and KSON got back on top. They did have coverage issues.
Actually when Mike O Brian took over KUSS was the decline of the station! You cant have a AC program director in charge of a country station. Country is one of those formats that the PD has to live and love! like oldies! But Mike turned KUSS into a country-ish version of KyXy, basically a female country station. If living in Texas has taught me anything, When it comes to country the women like it like they like their pick up trucks!! BIG AND MANLY you know more like KSON not watered down feminine country. Didn't Mike O Brian voice a tampon commercial for the station once?? I need to ask Steve Asaro?
oh my gosh Magic 95.7! I remember now.
Soulful Hits of Yesterday and Today.
and the looped track of "The Magic Has Moved to 92 point 5 FM. we'll see you there!"
Soulful Hits of Yesterday and Today.
and the looped track of "The Magic Has Moved to 92 point 5 FM. we'll see you there!"
600kogo said:
Why classic country? Where in the US is there a successful classic country station today? And, more than that, in what market that does not have a pronounced country lifestyle can two country stations be successful?
In the PPM ratings for Nashville, averaging the first three books, no country station is in the top 5 12+ or 25-54. In Dallas, KSCS has cut out a lot of older stuff to compete with "the other" station which is more current based, IIRC.
The real issue is whether the market can sustain two stations in the format or whether CC finds shaving some shares off KSON to be worth the effort.
pbf1 said:
Froggy and Bob in Fargo are both young leaning... no other Fargo station with any ratings... a rimshot FM to the NW and the Jamestown AM. Fargo has over 15 country shares.
In Eau Claire, Clear has a contemporary country station, and a Waylon and Merle country station. The country gold station is 11th in a market with 11 viable stations... and bills about a quarter of what the other CC country station bills... and less than 20% of what the leading country station does. And that's a market with 25 country shares.
And that's my point... keep KSON from taking a more dominant position, Clear has to stay contemporary. Of course, there just aren't the country shares in SD that we see in the frozen plains.
LibertyNT said:
KKYX has an average 0.9 12+, and is 28th in 25-54.
KWKH is 17th overall, but 20th in 25-54. It's way down at 15th in billings.
I think both of those do more to show that music on AM does not work, not that country gold does not work in a strong country market.
KKUS does do OK, 8th 12+, but it is ranked lower in billing. But, as you say, for a class A, that's pretty good!
- Status