600kogo said:
KKUS does do OK, 8th 12+, but it is ranked lower in billing. But, as you say, for a class A, that's pretty good!
Hold on here KKUS is a 50,000 watt station, and the midday show "Tom Perryman" is the number one show in East Texas, and for billing if there were as many sales people on the station as there are on the other Access.1 stations it would out bill KYKX which is a full 100kw Class C0.[/quote]
Sorry, I misinterpreted "Liberty"'s statement that said the station was "A" as meaning it was a class A.
And since the station bills so much less than the leading country station, I took the "A" comment as being one of the reasons the station has lower billing.
KKUS is a class C2 get your facts straight
As I said, I was mislead by the capital "A" in the post before, and your data is, of course correct. In any case, the ratings do not change and the billings don't change.
and it has 2 AM translators class B KFRO and class D KCUL to extend its contour.
Those are not translators, they are full freestanding facilities run as simulcast partners. In any case, the numbers reported for KKUS include KFRO and KCUL because the owner selected total line reporting with Arbitron. In any case, KCUL is not home to the metro, and both it and KFRO are AMs, unlikely to have much of a contribution to ratings.
KKUS does not put a 64 dbu over two of the three counties in the metro, and KNUE puts a 64 over twice as many people. But the real issue is that KKUS is 12th in 25-54, while KNUE is 4th and KYKX is 8th... both well ahead in sales demos. Even if ratings don't drive most retail sales, 25-54 does. Whether you measure them in a survey or at the cash register, that's where advertisers see response.
KTHT in Cleveland, TX is a Houston rimshot that is doing ok in Houston but ratings wise is doing very well in Beaumont.
It's 24th in 25-54 in Houston, and 8th in Beaumont, behind two other Beaumont country stations, KAYD and KYKR.
To say that KUSS has to do contemporary to keep up underminds the whole thought here which is to do something different and carve out a niche to itself so that it can compete by doing something different!
Nobody said they had to change. The question was whether any classic or traditional country station was doing well anywhere, and whether the format would serve Clear Channel better in San Diego. The best we have come up with is a couple of less than top ranked station in below-200 ranked markets in the northern plains and a mid-range ratings performer market 144 with low billings and an attempted rimshot from Beaumont that is third out of three in its home market.
In these cases, the classic country station does better by comparison as there are two contemporary country stations fragging that segment... something in San Diego would not apply. If we average the country shares, we see that classic country takes around a quarter of the 12+ shares, but only about 10% of the 25-54. That would mean the format is a poor option in SD, where there is less of a country lifestyle and feel to the market.
there are many markets where you can have 2 country stations and have them do well Houston is an example of that so is Nashville, but San Diego is not a good market to do 2 country stations! Unless one is totally different from the other! If you offer the exact same thing in the exact same way the herritage station will always win!!
But what good is it to have KSON at a 4 share and KUSS at a 0.8? Right now, KSON averages just below a 3 25-54, and KUSS around a 1.5. But KSON is around 18th to 20th in the demo... not the kind of rank that transactional buys will include, and SD is a market where transactional buys are very significant. So, given the scant evidence of classic country working really well anyplace comparable to San Diego, it would seem that such a format is not a viable alternative for KUSS... which answers the orginal question.
