Jocks: "the future" is NOW
Good afternoon (evening back East there) from NAB2008.
A great big banner atop the Las Vegas Convention Center reads "Content makes cool gadgets hot."
Jocks, hosts, news people, commercial writers, ANYONE in the programming supply chain whose-work-is better/more-useful/more-engaging than what's coming-out-of-other-stations at-any-given-moment...
those people will continue to be rewarded.
Heck, they'll be even MORE conspicuous, now that:
a.) so much on-air programming is cut-back/dumbed-down/syndicated/automated/cliche'd/self-centered; and
b.) audience and advertisers DON'T NEED STATIONS to hear/see programming.
100,000+ attending are here to explore what the convention program calls “new delivery, new content, new opportunities.”
As last year, there's GREAT STUFF here even before the show officially opens tomorrow morning!
Saturday/Sunday "Podcast Summit" sessions ROCKED.
Today, Mommycast.com hosts Paige & Gretchen did one helluva session, and shared in a collegial and EXTREMELY generous fashion the success story they're writing, with six-figure sponsorship deals from Dixie Cups, Purell, and other brands now flocking to new media. When you hear their work, you won't be listening to "professional announcers." You'll be hearing MOMS...connecting with other moms.
The producers of "March of the Penguins," which P&G made-noise-about early-on, credit them with 25% of the film's walk-up ticket sales.
And they did it with NO transmitter.
STATIONS: "the future" is NOW.
Notes to follow.
GO SOX.
HC
www.HollandCooke.com
www.ListenToAmerica.com