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Good Karma To Lease 880; WCBS News Programming To End

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Lance wrote a good analysis of both WCBS/NYC and and WBOS/Boston for his "Hotline" column.

The one important aspect it misses is how the music business has changed. Both radio and music were affected by the internet in the 90s. The music industry lost billions in revenue in the early 2000s because fans found ways to get music for free rather than buy it. That led to the entire industry changing from a physical product business, with distribution and retail, to an online business based on royalties. Radio was part of that music eco-system, and is now finding itself on the outside, with less support from record labels and artists, who are more focused on direct relationships with their fans.

This change in the music business has had a direct effect on how music customers see radio. You see lots of comments from fans complaining about the number of commercials, or the amount of music repetition. The fact is that commercial loads and playlist size haven't changed in over 30 years. But peoples' perceptions have. They can now compare broadcast radio with Pandora (which I did over the weekend) and they can hear the difference.

Advertisers can see the bigger picture, of music audiences shifting from broadcast radio to various online services. That shift means less money for radio advertising. Less money means less staff. But that's if you look at music. On the other hand, sports talk is growing, as evidenced by this thread. There's more money in sports talk, thus radio owners are trying to incorporate local sports into their stations. One example is WAXQ adding Jets football. Obviously adding Mets baseball to WCBS was also part of that trend.

Longterm, broadcast radio will have fewer music stations and more talk stations because music has changed and moved online. The entire infrastructure around music promotion that used to involve broadcast radio is in the process of leaving and moving to where music listeners are going, which is online.
 
How much interest in Rutgers is there in the NYC TV market, outside of Noo Joizey? I'll guess little to none.

Rutgers has put out a press release saying their basketball team will move to WFAN:

PISCATAWAY, N.J. (Tuesday, August 27) – The Rutgers men’s basketball broadcast is moving to Audacy’s WFAN (WFAN-FM-AM), the most-listened-to sports radio station in the country, for the highly-anticipated upcoming 2024-25 season.
WFAN will become the home for Rutgers football and men’s basketball with both sports housed together on the same station. Rutgers men’s basketball was previously heard on WCBS 880 (WCBS-AM).

However, most of the Rutgers games will only be heard on WFAN-AM, because the deal with WCBS was AM-only.
 
That ignores the fact that there were THREE all news stations (880, 1010, & 92.3)
And now you're back to two: (1010 & 92.3)

The number of sports stations remains unchanged.

Well .. 🤷‍♂ 1010 (AM) And 92.3 (FM) is technically the same station, same audio, just simulcast on 2 different frequencies / bands.

So, they "consolidated" news into one station (1010/92.3) just to make room for a duplicate sports brand that was already available on 1050 (now on 880, and soon to be, formerly on/from 98.7).

In that case Now there's 880 ESPN (via Good Karma). nearly duplicate with 1050, and with the established Fan 660/101.9 FM.

I'm surprised none of these stations went to the CBS Sports Radio brand, which recently became Infinity Sports Network. Audacy could've easily put that on 880 instead.
 
So, they "consolidated" news into one station (1010/92.3) just to make room for a duplicate sports brand that was already available on 1050 (now on 880, and soon to be, formerly on/from 98.7).

That's incorrect. What's on 880 now is what has been on 98.7 for 12 years. WEPN 1050 carries different programming. Starting Sunday, there will be something else where WEPN-FM has been.

The reason the news stations consolidated is because a very large part of the news audience stopped listening to WCBS and is instead listening to WINS on FM. So the company has consolidated its efforts where the audience is.
 
That's incorrect. What's on 880 now is what has been on 98.7 for 12 years. WEPN 1050 carries different programming. Starting Sunday, there will be something else where WEPN-FM has been.

Yea I worded that a bit wrong, because 98.7 is still yet to move off of the Sports Format (8/31). In other words, they moving the station from FM to AM (not the typical trend of moving AM stations over to FM).

880, complementing 1050, are now 2 separate stations under the same brand, just like having a different channel ESPN 2 complementary to the already available ESPN - TV station.

I said that because the 1050 station also already had/has the ESPN brand in the market, moving one off of FM 98.7, wouldn't have been a loss (except with the coverage limitations of the 1050 signal) in which adding that onto 880 is more of an expansion of the brand, but with a contraction in News Programming.

880 as WCBS / News, was a good complement to 1010 WINS, both doing well, and even with the limited 1010 signal, or duplicate coverage area on 92.3, moving to FM is more helpful & useful for WINS to "win" over 1010's signal limits, and not as much for the large coverage area of 50,000 watts on 880 AM.

I would say the most important factor in moving ESPN to 880 is to overcome coverage limitations from 1050 (Yea there's other factors). Just like its as important as putting WINS News on 92.3 FM, mostly to overcome the signal limits of similarly powered 1010 AM.

The difference, I think putting The Fan on 101.9 was a bit Redundant, only because of the duplicate large coverage area of 50,000 watts already on 660 (where I thought they were only trying to compete on FM with ESPN's Brand on 98.7 (not because of 1050). Market share in this subject is interesting, and how it changes/has changed over the years, News & Sports. But Surely The AM band in NYC is nowhere near obsolete, especially when travelling in the Lincoln and Holland Tunnels under the Hudson River. 😅
 
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They were already 2 separate stations under the same brand. Nothing has changed there

Yes, I meant that in the way that Sports Brand on 1050 pairs with better coverage on 880, as much as News on 1010/92.3, with that FM covering a much larger area than either 1010 or 1050. Serving Better as a simulcast, vs being Separate, for a superior coverage area (AM or FM).

FM simulcasts make sense for a
weaker AM station to move to...I mean,
add to, for a coverage expansion upgrade.

But now in the same sense, a coverage overlap with the WFAN on 660 AM, being paired with 101.9 as a simulcast for FM (just like its the 1970s - but they see it as complementary.) Perhaps a better pair would be ESPN 1050 to FM on 101.9 instead, to aid with with the signal limits of 1050?)

I actually preferred listening to them on the AM signal. Maybe if the Fan went back to AM only on 660, It would still ge more listeners and ratings as a pair potential like the ESPN from 1050 /on 101.9.
 
You guys are giving me a headache.

There have been three sports brands on the dial for the last 12 years.

WFAN on 660, with the 101.9 simulcast added (the FM simulcast is for demographics, not geography)

ESPN New York with local sports talk, Knicks and Rangers - on 98.7 until the end of August, on 880 now with a week of overlap to move people over

ESPN national (with some play by play overflow) - on 1050 all along.

There were two major news brands until last week, WINS on 92.3/1010 and WCBS on 880. Now there's just WINS.

What's so complicated about understanding this?
 
Maybe if the Fan went back to AM only on 660, It would still get more listeners and ratings as a pair potential like the ESPN from 1050 /on 101.9.

You must be joking. WFAN is NOT going back to AM only.

This isn't about signal coverage. If the signal coverage is a problem, then stream the station on the app.

Good Karma owns 1050. Audacy owns 101.9. Just because GKB did an LMA with 880 doesn't mean Audacy is going to give them 101.9.
 
You must be joking. WFAN is NOT going back to AM only.

This isn't about signal coverage. If the signal coverage is a problem, then stream the station on the app.

Because Like How we're shocked ESPN did just that, moving onto AM only, while at the same time replacing an established WCBS News Outlet. I wonder if WCBS-AM would have been better just moving onto FM swapping with 98.7 in that case...Maybe not 🤷‍♂️

Interesting to see how much better (or worse) 880 is gonna do as a Sports Outlet, Just on AM or better/similar to FM, (and soon being no longer paired with FM - as I just suggested as a similar scenario with WFAN) 🤷‍♂️ even with the other options still on 1050 & 660/101.9) Having only one News Outlet as an AM/FM station pair with WINS seems kinda insignificant, Vs having 3 Different Sports Stations.

I guess 710, and 770 and maybe even 1130 aren't much of a factor, or major "competition" either, especially if they don't have an FM counterpart.
 
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I wonder if WCBS-AM would have been better off moving onto 98.7 in that case..

Audacy can't buy any more stations due to FCC ownership limits. GKB went to 880 because it was cheaper than paying $1 million a month for 98.7. That's how much it would cost WCBS to move to 98.7. On top of all their other expenses, such as staff.

Radio stations aren't free. There is money involved. GKB feels it can make a business on AM. You won't see their ratings because they won't subscribe to Nielsen. Their main focus will be the ESPN app.
 
Because Like How we're shocked ESPN did just that, moving onto AM only, while at the same time replacing an established WCBS News Outlet. I wonder if WCBS-AM would have been better just moving onto FM swapping with 98.7 in that case...Maybe not 🤷‍♂️

Interesting to see how much better (or worse) 880 is gonna do as a Sports Outlet, Just on AM or better/similar to FM, along with the other options on 1050 & 660/101.9) now while having only one News Outlet as an AM/FM station pair with WINS.
You're missing a bunch of pieces here.

For Good Karma (remember, ESPN/Disney itself isn't directly involved in any of this. It just leases its brand and programming to Good Karma), it was never just "we're moving from FM to AM."

It was "it's too expensive to pay to stay on 98.7 as a tenant because the rent is going up."

It was "most of our younger audience experiences us entirely on digital, but our sports teams want us to keep a decent broadcast presence for them as well."
 
You guys are giving me a headache.

There have been three sports brands on the dial for the last 12 years.

WFAN on 660, with the 101.9 simulcast added (the FM simulcast is for demographics, not geography)

ESPN New York with local sports talk, Knicks and Rangers - on 98.7 until the end of August, on 880 now with a week of overlap to move people over

ESPN national (with some play by play overflow) - on 1050 all along.

There were two major news brands until last week, WINS on 92.3/1010 and WCBS on 880. Now there's just WINS.

What's so complicated about understanding this?
Molehills are being turned into mountains.
 
Ehhhh, MY life will go on, I don't give a rat or twos ass about football, at least the American version. And the ones I know that got barfy over OSU losing......don't drink. Could have been food poisoning from one of the overpriced concession stands.

And anyway: OSU has very, very little to do with the move of 98.7's programming to 880 and WCBS being killed off to accomplish that.
 
However, most of the Rutgers games will only be heard on WFAN-AM, because the deal with WCBS was AM-only.

IIRC, the Mets are the only sports franchise Audacy is keeping, and the LMA is structured with exceptions for baseball and only baseball.
 
The one important aspect it misses is how the music business has changed. Both radio and music were affected by the internet in the 90s. The music industry lost billions in revenue in the early 2000s because fans found ways to get music for free rather than buy it. That led to the entire industry changing from a physical product business, with distribution and retail, to an online business based on royalties. Radio was part of that music eco-system, and is now finding itself on the outside, with less support from record labels and artists, who are more focused on direct relationships with their fans.

This change in the music business has had a direct effect on how music customers see radio. You see lots of comments from fans complaining about the number of commercials, or the amount of music repetition. The fact is that commercial loads and playlist size haven't changed in over 30 years. But peoples' perceptions have. They can now compare broadcast radio with Pandora (which I did over the weekend) and they can hear the difference.

Advertisers can see the bigger picture, of music audiences shifting from broadcast radio to various online services. That shift means less money for radio advertising. Less money means less staff. But that's if you look at music. On the other hand, sports talk is growing, as evidenced by this thread. There's more money in sports talk, thus radio owners are trying to incorporate local sports into their stations. One example is WAXQ adding Jets football. Obviously adding Mets baseball to WCBS was also part of that trend.

Longterm, broadcast radio will have fewer music stations and more talk stations because music has changed and moved online. The entire infrastructure around music promotion that used to involve broadcast radio is in the process of leaving and moving to where music listeners are going, which is online.
I've written about that dozens of times the past decade. This column was about the rapid industry changes in the past few months. Many within the industry reach out to me daily about the rapid layoffs, why stations aren't being sold, etc... This was targeted towards them.


Because Like How we're shocked ESPN did just that, moving onto AM only, while at the same time replacing an established WCBS News Outlet. I wonder if WCBS-AM would have been better just moving onto FM swapping with 98.7 in that case...Maybe not 🤷‍♂️
1) Audacy is maxed out on FMs it can own in New York. 2) Good Karma was leasing 98.7 (they had nothing to sell or swap) 3). They simply didn't want to pay the amount that Emmis was looking for to renew and 880 fell into their lap.

Interesting to see how much better (or worse) 880 is gonna do as a Sports Outlet, Just on AM or better/similar to FM, (and soon being no longer paired with FM - as I just suggested as a similar scenario with WFAN) 🤷‍♂️ even with the other options still on 1050 & 660/101.9) Having only one News Outlet as an AM/FM station pair with WINS seems kinda insignificant, Vs having 3 Different Sports Stations.
Good Karma stopped subscribing to Nielsen ratings last year so it doesn't matter to them. Their plan was to use 1050 and emphasize their streaming platform to continue to operate as they had.
I guess 710, and 770 and maybe even 1130 aren't much of a factor, or major "competition" either, especially if they don't have an FM counterpart.
Less than 10% of all radio listening in New York is on AM only stations. AM is mostly non-existent for listeners under 60. If you read my column, you'd see how much WINS grew by being on FM the past two years. The same happened over the past 12 years at WFAN. The only people listening to 660 are older listeners who never switched over to FM, are on the fringes of the signal outside of the New York market, or when the station breaks away at times to carry multiple events at once. IF Audacy got a similar offer to what it just did for 880, they will very happily make the same deal for 660.
You're missing a bunch of pieces here.

For Good Karma (remember, ESPN/Disney itself isn't directly involved in any of this. It just leases its brand and programming to Good Karma), it was never just "we're moving from FM to AM."
One minor correction. ESPN licenses its brand to Good Karma to operate the ESPN Radio network for them. Good Karma also handles local digital sales nationally for ESPN.
 
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