recto101 said:
960 failed because there were no billboards made for that station. I noticed all the other SF clear channel stations got billboard advertising except for 960. I know KCBS is advertised on CBSSF.com and KPIX5 and KQED-FM is advertised via channel 9. All of the SF CBS radio stations are promoted via CW44 and KPIX5 on eye on the bay. 1640 AM Vallejo advertising is seen via Vallejo transit buses. and KUFX 98.5/102.1 FM is promoted via San Jose sharks website for season games.
I'm not sure billboards can either make or break a station, but the recent lack of billboard advertising strikes me as odd - given that Clear Channel owns around half of them in the Bay Area...the ones that aren't owned by CBS.
I guess the "outdoor" division loses money when they give freebies to their own stations, and can't rent them out to other businesses, but still...