nfladxer said:So many questionable decisions have been made, on the technical, as well as the regulatory, and programming sides of radio over the past 30 years, or so, it almost appears that the powers that be have been "chasing" listeners away from the medium! Hmmm?![]()
It's not just a matter of bad decisions. It's the concept, which radio executives can't seem to get through their thick skulls, that every new tech automatically attracts new listeners or keeps current ones. Unless that new tech yields a huge benefit for the listener (FM supplanting AM for music, for example), they should have learned their lesson from the failure of AM stereo to save AM from becoming a medium full of who-can-shout-the-loudest talk hosts.
Whatever the benefits and shortcomings of HD, one thing is for sure, after ten years of trying: It's not going to make a material difference to listeners. The only thing that consistently attracts listeners and keeps them is programming.