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Heads rolling at major NJ station?

Have someone with some common sense come in, put alternative back on 106.3 and the old breeze format on 107.1.
[/quote]

They already fired all the people with common sense at 106.3/106.5 when it was G-Rock. Juuuuust saying. :)
 
Matt Knight said:
They already fired all the people with common sense at 106.3/106.5 when it was G-Rock. Juuuuust saying. :)

There are very few people left in the building to fire, period. With or without common sense...
 
Nash comes in quite well down the shore, sounds better and has a better national platform to work with. Let's see, how many f**k up's now are we up to at Press since G Rock? I'm running out of fingers and toes here...

I agree with Matt Knight... but no more Breeze, please. Clearly, despite being 'the shore's best variety', they've got Lite FM to the North and WOBM to the South that do it much better. Press needs to throw in the beach towel and sell off their wasted frequencies.
 
The best scenario is for Press to pull out of this market completely. They are the purveyors of boring radio. While admittedly this business is advertiser-driven, they have repeatedly spit in the face of what their listeners want: from the poorly-handled and misguided flip of G Rock, to tinkering with the format of The Breeze countless times, the constant micromanaging that has become associated with Press executives and refusing to give their PDs/MDs room to breathe ultimately makes all of their stations highly unappealing. At the very least, I hope we get at least one or two new stations out of what's happening with 107.1/99.7 (everyone here seems to know that what we're hearing is the sound of a station on its way out at The Breeze) ... and preferably very different formats from what we currently have on the airwaves in this area. I'm thinking a Talk format on one of the signals (or on both stations), and either Modern Rock or Variety Hits on the other. Of course, reviving either the FM 106.3 or G Rock brands would mean that Press would be admitting they made a mistake ... not likely that would ever happen with the big egos that run the company. Well, they DID revive B 98.5, seemingly as an excuse for one of the owners to give their son a job...
 
Biased observer here, of course, but let me lay a little of that bias on you...

(ahem)

Press Broadcasting should never attempt "alternative" again. Their farewell message to G-Rock's listeners razed the prairie and salted the ground. That burned bridge should stay burned.

We all know that listeners are regarded by commercial radio as a commodity to be bought and sold, but unlike other commodities, listeners can happily desert you for reasons other than the quality of your content. One great way to lose listeners is to make them realize that they're regarded as a commodity.

Not only did Press blow it with the alternative base, they assumed there'd be no crossover between alt listeners and top-40 listeners. In my case, and I have to assume I'm not alone here, I tend to be the "go-to" guy on all matters radio for the non-radio people that know me, and there was no way I was going to ever recommend Hit 106 over NYC CHR stations. It didn't help that Hit106 *sounded* like a cash-grab. When a station isn't programmed as though the station owner's life depends on every record they're playing, it shows - and it showed.

I honestly thought they finally hit the right note with Thunder, especially since it's one format their bridge-burning shouldn't have touched, but if Nash is eating their lunch with a national, sorta-live, not-really-local format, that lunch probably deserves to be eaten.

(Heh, just refreshed to see that SoulCrusher hit roughly the same notes. Alrighty.)
 
I have often wondered why Press has changed the format of 98.5 a few times over the last ten years. It was B 98.5, then it became a more urban type station, i think it went country for a time, then urban again and also back at B 98.5.

This happened while our station, LIFT 98.5, located southwest of them remained essentially the same format though was tweaked based on listener feedback.

I wonder if they would consider LMAing the station. Your thoughts?
 
josh said:
I wonder if they would consider LMAing the station. Your thoughts?

About as much as a snowballs chance in hell. Only station they would part with is 1410 AM.

The owners son is the PD. Not gonna happen.
 
hubcity said:
Not only did Press blow it with the alternative base, they assumed there'd be no crossover between alt listeners and top-40 listeners. In my case, and I have to assume I'm not alone here, I tend to be the "go-to" guy on all matters radio for the non-radio people that know me, and there was no way I was going to ever recommend Hit 106 over NYC CHR stations. It didn't help that Hit106 *sounded* like a cash-grab. When a station isn't programmed as though the station owner's life depends on every record they're playing, it shows - and it showed.

It was also bad timing to launch a CHR knowing weeks later K-Rock was flipping to 92.3 Now and The Point was pretty much a CHR.
 
WNTIRadio said:
I think Thunder Country's days may be numbered... that 94.7 thing has to be putting a dent in their numbers. Haven't been able to look at them yet, but I can't see how it wouldn't hurt them on their northern coverage area. Nash is doing it much better musically than Thunder and their oddball mix.

If you have a big "national" competitor up the road, now is the time to double down and get MORE local, not less.

94.7 isn't that great of a signal in Monmouth/Ocean, it has zero overlap with 106.5 and doesn't get as far west as 106.3.
 
JerseyShor said:
WNTIRadio said:
I think Thunder Country's days may be numbered... that 94.7 thing has to be putting a dent in their numbers. Haven't been able to look at them yet, but I can't see how it wouldn't hurt them on their northern coverage area. Nash is doing it much better musically than Thunder and their oddball mix.

If you have a big "national" competitor up the road, now is the time to double down and get MORE local, not less.

94.7 isn't that great of a signal in Monmouth/Ocean, it has zero overlap with 106.5 and doesn't get as far west as 106.3.
It does seem that many of the posts in this thread concerning the competition to Thunder from the new Nash FM are much exaggerated. Aside from the only partial overlap of their signals, so far Nash is not really offering anything special. It has a narrow playlist, especially when compared with Thunder's. I do not see (or hear) any reason Thunder's listeners would abandon the station in droves to listen to the less local newcomer.
 
JerseyShor said:
94.7 isn't that great of a signal in Monmouth/Ocean, it has zero overlap with 106.5 and doesn't get as far west as 106.3.

Strange - I was able to get 94.7 in HD driving around Toms River without any issues. Only coverage problems for Nash would be in Western Monmouth (106.3 & 5 are iffy there as well) or Southern Ocean.

As to why people would flock to Nash? Better more consistent product - no lame album cuts, no pukey DJ's that drone on, and while they may be local, that means very little if the product is inferior.

I know people in Mon/Oc who have switched for the above reasons...competition is good for Thunder. I eagerly await the next trend.
 
myke25 said:
Thunder's audio sounds terrible...

Seems to have gotten worse recently. It seems very dull. Nash's audio, since they signed on, has become a bit more smashed, though still very very loud.

Turnpike Tuner said:
As to why people would flock to Nash? Better more consistent product - no lame album cuts, no pukey DJ's that drone on, and while they may be local, that means very little if the product is inferior.

I know people in Mon/Oc who have switched for the above reasons...competition is good for Thunder. I eagerly await the next trend.

Can't argue with that! While some people call Nash "repetitive," it sounds "focused" to these ears compared with Thunder's all over the place approach. Press is obviously tweaking the Breeze. Could Thunder be far behind?
 
Good God, The Station Formerly Known As The Breeze sounds awful now. Had them on the other day and they were playing Taylor Swift (what, are they considering a change to Radio Disney or something?) and they had Eggs/Nina/whatever her name is from B98.5 on the air (I don't know if she's on loan from their morning show or if this move is permanent) ... not exactly the most pleasant voice to listen to at this hour of the day, esp. if you're over the age of 25 or so. So it sounds like they've basically reverted back to the incarnation of The Breeze that caused their ratings to erode in the first place. They may have made some effort to return, but the listeners didn't come back. If they're smart, they'll start over completely. This area could really use a talk station ... it's smart to give your audience something unique, and something which is in short supply on FM radio. It may cost a little more, but it would be an investment worth making. The only problem with that is if they agree to contracts for syndicated programming, they won't be able to tinker with them as they have the tendency to do with ... oh, just about every single aspect of their stations over the years. Wish they would just sell all of their local properties ... our area deserves better than their weak sauce excuse for radio.
 
If they do decide to sell please tell them to call us as we are hoping to expand, LIFT FM. We're in the Cape May/Wildwood area in addition to being further inland but would like a nice signal there. :)
 
the major announcement is new morning show, (really just a shuffling of jocks). Old b morning show to the new breeze, or whatever the hell it is these days. more excellent decisions by the clowns running press. just sell the damn signals already.
 
That the Press radio stations actually have enough of an audience to stay afloat just proves how awful radio in general is here in Monmouth/Ocean. Nothing but a sea of identical-sounding stations with the same old songs day in and day out. Aside from NJ 101.5, I have absolutely no use for any station that isn't left of the dial around here. But Press in particular needs to focus on their TV stations and just get out of the radio business. We deserve far better in this part of the state than their pathetic excuses for programming.
 
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