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Hot 96.9; Jam'n 94.5; 97.7 The Beat

I would think that a grass roots of local investors who care more about serving the local community more than $$$.

Do these people exist?

How would playing music "serve the community"?

If these people do exist, they may be ok with not making money, but they will be adverse to losing it.
 
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Oh well, it is just another reason for the station to focus on the South Shore more than anyplace else!
I agree it should realign itself more with the South Shore area given its weaker signal. The South Shore has two Adult Contemporary stations "95.9 WATD" which is 1,600 watts and a powerful 50K station "Easy 99.1" WPLM-FM (which just recently added more 60s music). So it would probably make more sense if WKAF either flips to a Mainstream Rock or Classic Rock format. Or they could look to WBGBs success and decide to resurrect "The Harbor" variety hits style format from the dead.
 
So it would probably make more sense if WKAF either flips to a Mainstream Rock or Classic Rock format. Or they could look to WBGBs success and decide to resurrect "The Harbor" variety hits style format from the dead.

Not very likely given the number of stations already in the format.
 
I agree it should realign itself more with the South Shore area given its weaker signal. The South Shore has two Adult Contemporary stations "95.9 WATD" which is 1,600 watts and a powerful 50K station "Easy 99.1" WPLM-FM (which just recently added more 60s music). So it would probably make more sense if WKAF either flips to a Mainstream Rock or Classic Rock format. Or they could look to WBGBs success and decide to resurrect "The Harbor" variety hits style format from the dead.
Gee, I hope not, I can only handle one variety hits station at a time. Plus, the truth be told, it isn't like "The Harbor" came out of the gates blazing! In fact, I think that my initial reaction to The Harbor was "yeah, we got our adult hits station back." What is Mix playing right now?
 
Gee, I hope not, I can only handle one variety hits station at a time. Plus, the truth be told, it isn't like "The Harbor" came out of the gates blazing! In fact, I think that my initial reaction to The Harbor was "yeah, we got our adult hits station back." What is Mix playing right now?
I hope not either. That's my least favorite format. But its always a possibly that they'll go in that direction.
 
I hope not either. That's my least favorite format. But its always a possibly that they'll go in that direction.
The truth be told, WBGB is almost the only reason why I listen to the radio. It brought me back from my official dissociation from WWBX. Even then, Big 103 leaves something to be desired at times.

When Entercom was still programming Mike-FM, it was as if they knew exactly what their P1's wanted to hear!

Even though I was disappointed to see the station go away, by the final year it was broadcasting, the music was starting to get stale. They effectively went down and started scraping the bottom of the pot.

Just around that time, it was rumored that Entercom was considering adding air talent to the station. I wonder how that would've worked had they not dumped the format?
 
The truth be told, WBGB is almost the only reason why I listen to the radio. It brought me back from my official dissociation from WWBX. Even then, Big 103 leaves something to be desired at times.

When Entercom was still programming Mike-FM, it was as if they knew exactly what their P1's wanted to hear!

Even though I was disappointed to see the station go away, by the final year it was broadcasting, the music was starting to get stale. They effectively went down and started scraping the bottom of the pot.

Just around that time, it was rumored that Entercom was considering adding air talent to the station. I wonder how that would've worked had they not dumped the format?
Yeah I heard a similar situation with WBGB "Big 103" when it first launched that they were considering adding air talent. Haven't seen it as of yet but who knows that could still be a possibility. Vareity hits formats just seem so robotic to me, yet they work in the ratings like WBGB has showed. Entercom had "Mike" and now they have "big". iHeart could go in a similar direction if it feels that would give WKAF a boost.
 
I wouldn't rule out a New Rock style format.

I would. That really only works where there's heritage. Otherwise, that audience is already being served elsewhere.

A lot of stations that play mainstream rock are legendary stations, and a big percentage of their music is older stuff.
 
I would. That really only works where there's heritage. Otherwise, that audience is already being served elsewhere.

A lot of stations that play mainstream rock are legendary stations, and a big percentage of their music is older stuff.
Ahh okay I think I get it so like 94 HJY would be an example of a legendary station.
 
I agree; 97.7 is not the right spot for a new mainstream rock or active rock station.

When 97.7 & 107.3 were simulcasting, about two-thirds of the listenership came from the 107.3. signal.

While one could make an argument that such a format would complement WZLX, the end result would be station that commands about a 1 share to at best a 1.5 share in the ratings.

If Rock 92.9's ratings remain in the toilet, I could certainly picture them adopting a WRIF-like playlist at some point in the future. For now, WBOS has cut back playlist slots for 90's songs (especially post grunge / Modern AC type stuff) and is sprinkling a little more 70's material into its playlist. It will be interesting to see if that does anything for the ratings.

If anything - and I am not technically suggesting that this be done - Worcester's 96.1 would be a better place for a Greater Boston targeted rock station than 97.7. The signal footprint of WSRS is very close to the original signal footprint of WAAF (before Entercom screwed that up). The format has always played well in Worcester, too.
 
If anything - and I am not technically suggesting that this be done - Worcester's 96.1 would be a better place for a Greater Boston targeted rock station than 97.7. The signal footprint of WSRS is very close to the original signal footprint of WAAF (before Entercom screwed that up). The format has always played well in Worcester, too.
WSRS with its AC format has been consistently #1 in the Worcester/Central MA book for many years, usually nearly double its closest competitors there, including WAAF when it was rock before it was sold. WAAF was often second in Worcester, but with only about 2/3 of the all-ages numbers of WSRS.
Of course Boston is a much bigger market, but would iHeart want to sacrifice a consistent #1 in Central MA for an iffy rimshot experiment in Boston that may not even make it into the Boston top ten at best?
 
Of course Boston is a much bigger market, but would iHeart want to sacrifice a consistent #1 in Central MA for an iffy rimshot experiment in Boston that may not even make it into the Boston top ten at best?

Doesn't iHM only own two radio stations in Central MA? Might be more efficient to run WSRS out of Boston and divest WTAG. I don't know how much WSRS bills, but if memory serves correctly, Mr. Eduardo has stated previously that it's not a terribly impressive number (maybe $1.5 million a year to at most $2 million?).

Interesting sidenote - Cumulus took WWFX full bore Classic Rock earlier today and named Mike Hsu its new morning host. Good move.
 
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Doesn't iHM only own two radio stations in Central MA? Might be more efficient to run WSRS out of Boston and divest WTAG. I don't know how much WSRS bills, but if memory serves correctly, Mr. Eduardo has stated previously that it's not a terribly impressive number (maybe $1.5 million a year to at most $2 million?).

WSRS is in no danger of flipping or moving or seriously rimshotting Boston. It bills what a winning station in a somewhat depressed market like Worcester ought to be billing. There's a big difference between Worcester and Boston or Worcester and Springfield. There's a lot more consumer buying power in Boston and Springfield's suburbs than there is in places like Fitchburg, Gardner and Leominster.
 
WSRS is in no danger of flipping or moving or seriously rimshotting Boston. It bills what a winning station in a somewhat depressed market like Worcester ought to be billing. There's a big difference between Worcester and Boston or Worcester and Springfield. There's a lot more consumer buying power in Boston and Springfield's suburbs than there is in places like Fitchburg, Gardner and Leominster.
An also-ran in Boston should be able to outbill the top station in Worcester, though, no? I suspect every FM station in Boston with the exception of 97.7 outbills WSRS.
 
An also-ran in Boston should be able to outbill the top station in Worcester, though, no? I suspect every FM station in Boston with the exception of 97.7 outbills WSRS.
Now I never even thought of WKAF's billing as a stand alone under the current format at all.
 
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