I would think that a grass roots of local investors who care more about serving the local community more than $$$.
I agree it should realign itself more with the South Shore area given its weaker signal. The South Shore has two Adult Contemporary stations "95.9 WATD" which is 1,600 watts and a powerful 50K station "Easy 99.1" WPLM-FM (which just recently added more 60s music). So it would probably make more sense if WKAF either flips to a Mainstream Rock or Classic Rock format. Or they could look to WBGBs success and decide to resurrect "The Harbor" variety hits style format from the dead.Oh well, it is just another reason for the station to focus on the South Shore more than anyplace else!
So it would probably make more sense if WKAF either flips to a Mainstream Rock or Classic Rock format. Or they could look to WBGBs success and decide to resurrect "The Harbor" variety hits style format from the dead.
Gee, I hope not, I can only handle one variety hits station at a time. Plus, the truth be told, it isn't like "The Harbor" came out of the gates blazing! In fact, I think that my initial reaction to The Harbor was "yeah, we got our adult hits station back." What is Mix playing right now?I agree it should realign itself more with the South Shore area given its weaker signal. The South Shore has two Adult Contemporary stations "95.9 WATD" which is 1,600 watts and a powerful 50K station "Easy 99.1" WPLM-FM (which just recently added more 60s music). So it would probably make more sense if WKAF either flips to a Mainstream Rock or Classic Rock format. Or they could look to WBGBs success and decide to resurrect "The Harbor" variety hits style format from the dead.
Ok maybe not Classic Rock since we already have WBOS and WZLX, but I wouldn't rule out a New Rock style format.Not very likely given the number of stations already in the format.
I hope not either. That's my least favorite format. But its always a possibly that they'll go in that direction.Gee, I hope not, I can only handle one variety hits station at a time. Plus, the truth be told, it isn't like "The Harbor" came out of the gates blazing! In fact, I think that my initial reaction to The Harbor was "yeah, we got our adult hits station back." What is Mix playing right now?
The truth be told, WBGB is almost the only reason why I listen to the radio. It brought me back from my official dissociation from WWBX. Even then, Big 103 leaves something to be desired at times.I hope not either. That's my least favorite format. But its always a possibly that they'll go in that direction.
Yeah I heard a similar situation with WBGB "Big 103" when it first launched that they were considering adding air talent. Haven't seen it as of yet but who knows that could still be a possibility. Vareity hits formats just seem so robotic to me, yet they work in the ratings like WBGB has showed. Entercom had "Mike" and now they have "big". iHeart could go in a similar direction if it feels that would give WKAF a boost.The truth be told, WBGB is almost the only reason why I listen to the radio. It brought me back from my official dissociation from WWBX. Even then, Big 103 leaves something to be desired at times.
When Entercom was still programming Mike-FM, it was as if they knew exactly what their P1's wanted to hear!
Even though I was disappointed to see the station go away, by the final year it was broadcasting, the music was starting to get stale. They effectively went down and started scraping the bottom of the pot.
Just around that time, it was rumored that Entercom was considering adding air talent to the station. I wonder how that would've worked had they not dumped the format?
I wouldn't rule out a New Rock style format.
Ahh okay I think I get it so like 94 HJY would be an example of a legendary station.I would. That really only works where there's heritage. Otherwise, that audience is already being served elsewhere.
A lot of stations that play mainstream rock are legendary stations, and a big percentage of their music is older stuff.
Ahh okay I think I get it so like 94 HJY would be an example of a legendary station.
WSRS with its AC format has been consistently #1 in the Worcester/Central MA book for many years, usually nearly double its closest competitors there, including WAAF when it was rock before it was sold. WAAF was often second in Worcester, but with only about 2/3 of the all-ages numbers of WSRS.If anything - and I am not technically suggesting that this be done - Worcester's 96.1 would be a better place for a Greater Boston targeted rock station than 97.7. The signal footprint of WSRS is very close to the original signal footprint of WAAF (before Entercom screwed that up). The format has always played well in Worcester, too.
According to radio-locator.com you have one full time Hip Hop station from iHeartRadio: Hot 102.5 - Twin Cities Hip-Hop and R&B and non-commercial 89.9FM – The People's Station also.At least Boston has some urban stations. Minneapolis has nothing.
Of course Boston is a much bigger market, but would iHeart want to sacrifice a consistent #1 in Central MA for an iffy rimshot experiment in Boston that may not even make it into the Boston top ten at best?
Doesn't iHM only own two radio stations in Central MA? Might be more efficient to run WSRS out of Boston and divest WTAG. I don't know how much WSRS bills, but if memory serves correctly, Mr. Eduardo has stated previously that it's not a terribly impressive number (maybe $1.5 million a year to at most $2 million?).
An also-ran in Boston should be able to outbill the top station in Worcester, though, no? I suspect every FM station in Boston with the exception of 97.7 outbills WSRS.WSRS is in no danger of flipping or moving or seriously rimshotting Boston. It bills what a winning station in a somewhat depressed market like Worcester ought to be billing. There's a big difference between Worcester and Boston or Worcester and Springfield. There's a lot more consumer buying power in Boston and Springfield's suburbs than there is in places like Fitchburg, Gardner and Leominster.
Now I never even thought of WKAF's billing as a stand alone under the current format at all.An also-ran in Boston should be able to outbill the top station in Worcester, though, no? I suspect every FM station in Boston with the exception of 97.7 outbills WSRS.