Houston" #1 Spanish station KLOL

[easy money]

The 3rd week of January PPM ratings are out and KLOL is STILL Houston's #1 Spanish station for P25-54, and I believe the holidays are over. So what will David E. use as his excuse now?

Global Warming

 

[Mediafrog+]

David won't need any excuses, as he knows that Mega will most likely be toast once the new owners take over. It might survive if Liberman gets the stick, but they would more likely move La Raza to the 101.1 frequency and move El Norte to 98.5 and 103.3.

 

[oldjohnny]

David won't need any excuses, as he knows that Mega will most likely be toast once the new owners take over. It might survive if Liberman gets the stick, but they would more likely move La Raza to the 101.1 frequency and move El Norte to 98.5 and 103.3.

For some odd reason, I think LBI won't be in the hunt for both of CC stations. CC will probably want' to sell both stations in a package, and if KXGJ and KIOX are counted as "in the market", then they have a problem.

 

[davideduardo]

The 3rd week of January PPM ratings are out and KLOL is STILL Houston's #1 Spanish station for P25-54, and I believe the holidays are over. So what will David E. use as his excuse now?

Global Warming

18-34 and 12+ belong to Estereo Latino, and Mega continues to move lower. We are talking about only 7 weeks since the market changes. And the difference in 25-54 is now 0.1... a tie within the margin of error of the survey.

 

[Mediafrog+]

CC will probably want' to sell both stations in a package

Not necessarily, if they can get more money by selling separately. But selling them together would speed things along.

and if KXGJ and KIOX are counted as "in the market", then they have a problem.

I would think that Liberman would gladly unload their lesser signals in order to get a MC stick. Possible scenario: get rid of 880 and 1230 AM, plus the two exurban FM's. That would leave a MC signal, 98.5, 103.3, 107.9, 700, 850, plus Channel 61--which puts them at market cap.

 

[easy money]

You're reaching David. What Mega has done w/ its new format is simply incredible, even you should admit that. How long did it take for Univision to make changes on three of their stations?

Univision is spending an awful lot of money on big name talent to be #2 and #3 in Spanish

 

[oldjohnny]

CC will probably want' to sell both stations in a package

Not necessarily, if they can get more money by selling separately. But selling them together would speed things along.

and if KXGJ and KIOX are counted as "in the market", then they have a problem.

I would think that Liberman would gladly unload their lesser signals in order to get a MC stick. Possible scenario: get rid of 880 and 1230 AM, plus the two exurban FM's. That would leave a MC signal, 98.5, 103.3, 107.9, 700, 850, plus Channel 61--which puts them at market cap.

Well, unloading those two FM stations will be hard. No one seems to buy down there. Both KROY and KZRC have been silent for a while now. I think 92.5 has been on sale for the longest. I don't know if that has changed, but if it hasn't then expect LBI to unload those two stations at a very cheap price. Only possible buyer I can think of is Roy Henderson, but he'll probably offer less than what LBI will be asking for. It is Dry Country down the Gulf Coast.

 

[Mediafrog+]

I would think that Liberman would gladly unload their lesser signals in order to get a MC stick. Possible scenario: get rid of 880 and 1230 AM, plus the two exurban FM's. That would leave a MC signal, 98.5, 103.3, 107.9, 700, 850, plus Channel 61--which puts them at market cap.

Correction to my math--they would be one shy of the cap. But selling four signals would raise some $$$ for a new acquisition.

 

[adguy]

LBI will never spend the kind of money CC is asking for any of thier stations. Their business model is buy em cheap, staff em cheap and make a profit from that. Lenard Liberman is a very smart operator and knows full well he's fairly established in this market now in both radio and TV and knows radio overall is on the downside whereas Spanish TV will always be a consistent cash cow.

They aren't touching anything.

 

[davideduardo]

You're reaching David. What Mega has done w/ its new format is simply incredible, even you should admit that. How long did it take for Univision to make changes on three of their stations?

Which new format? Mega has had three in 24 months!

It took KLOL three different format tries (Pure Hurban, Pop/tropical/Hurban and now just CHR/pop) to get numbers. And that was over a period of two whole years. KLOL went from a mostly English presentation with many jocks who knew no Spanish, to a bilingual approach to an all Spanish approach. So two formats failed before one worked.

On the other hand, the 12+ and 18-34 numbers are off by around 40% from their peak, and declining. 25-54 is a statistical tie, so anything can happen in the next 10 to 12 weeks.

It is much easier to jump to the top in numbers than to stay there. I see no staying power there.

[/quote]Univision is spending an awful lot of money on big name talent to be #2 and #3 in Spanish
[/quote]

Both are networked talent.

 

[oldjohnny]

The 3rd week of January PPM ratings are out and KLOL is STILL Houston's #1 Spanish station for P25-54, and I believe the holidays are over. So what will David E. use as his excuse now?

Global Warming

18-34 and 12+ belong to Estereo Latino, and Mega continues to move lower. We are talking about only 7 weeks since the market changes. And the difference in 25-54 is now 0.1... a tie within the margin of error of the survey.

And don't forget to add that this station has a very limited signal. I applaud KAMA for this. They have been able to go up to the level of KLOL with a bad signal.

 

[CW]

David won't need any excuses, as he knows that Mega will most likely be toast once the new owners take over. It might survive if Liberman gets the stick, but they would more likely move La Raza to the 101.1 frequency and move El Norte to 98.5 and 103.3.

For some odd reason, I think LBI won't be in the hunt for both of CC stations. CC will probably want' to sell both stations in a package, and if KXGJ and KIOX are counted as "in the market", then they have a problem.

Liberman is at their limit....they cannot buy another FM without selling what they have...and noone would buy the rimshots for what LBI would want for them (after all the upgrades? forget it!!! Unless Lenard loses his mind and sells for pennies on the dollar what they paid for those stations)

 

[adguy]

Like I said in another thread, LBI's business model:

Buy cheap signals + get cheap employees that you can run into the ground + get at least one strong cash producing property (Channel 61 TV) = Big Profit.

High cost station like KLOL does not fit into that equation. It will never produce the cash Lenard Liberman needs to offset the high price he would pay for the station.

 

[Knowitol]

Mega's recent weekly PPM numbers have shown a 30% drop in all demos with more to come.
Mega is toast. Who ever gets that station is taking on a station that can't compete with Univision. Not sure how its billing but that should show considerable losses soon as well.

 

[easy money]

No doubt, KLOL's holiday #'s were inflated. But the station still has much improved #'s since it changed to its current music. And remains Houston's top ranked Spanish station M-S 6a-12m P25-54. To say Mega is toast is a bit of a stretch.
Don't forget once Mega started having success Univision reacted and made changes on 3 of their heritage stations.
KLTN, KOVE and KAMA are all 3 good stations, but the fact is that Mega has Univision in a reactionary mode. And don't forget Mega doesn't have a sister tv station promoting it 24/7 like KLTN,KOVE and KAMA
All things considered Mega is doing a great job competeing as a stand alone.

 

[Mediafrog+]

Easy Money's hype about Mega is like someone talking about how wonderful his wife is, even though she's filed for divorce.

 

[adguy]

And don't forget Mega doesn't have a sister tv station promoting it 24/7 like KLTN,KOVE and KAMA
All things considered Mega is doing a great job competeing as a stand alone.

EM: Can you spell s-y-n-e-r-g-y? That was Univision's business plan years ago when they purchased the radio stations. It has worked to perfection for them in every market they play. CC blew their load on 1200+ radio stations and only a handful, meaningless number of TV stations in medium and small markets across the country. If you are a radio group angling for survival, you need cross promotional platforms like Univision and yes, Liberman. Liberman's Ch 61 is a great promotional vehicle for the rim shot and crappy stations they own. It works and adds tremendous value to what would be horrible stand-alone radio group in this market. Liberman mirrors this model in Dallas, LA and some other big markets around the country. CC just never had the vision other than piling up stations for a big clearance sale one day.

And that pretty much sums up why you have so many disgruntled current CC employees and so many former CC employees. It's that great CC lack of or misdirected vision and purpose.

 

[easy money]

It's amazing that CC pulls 40 shares out of Houston without owning any television stations. All that synergy and Mega has better ratings. CC must have some kind of synergy or probably just a lot of luck.
I must admit you're the first person that I've ever heard speak so highly of Liberman.

You're correct CC has no vision, but Bain and Lee are willing to fork out 20 BILLION for this worthless operation. How much is Univision and Liberman valued at?

Wake up

 

[davideduardo]

All that synergy and Mega has better ratings.

7 weeks declining in a straight-line trend.

I must admit you're the first person that I've ever heard speak so highly of Liberman.

As a former VP of Liberman, I can say that Lenard has a great business model for today's radio, and executes his vision quite successfully. The business model is near-perfect.

You're correct CC has no vision, but Bain and Lee are willing to fork out 20 BILLION for this worthless operation. How much is Univision and Liberman valued at?

Univision went private for about $13 billion with 76 radio stations, not 1200. Liberman is difficult to put a value on as it is only in 4 markets (3 DMA's) and is privately held.

What's your point?

 

[davideduardo]

No doubt, KLOL's holiday #'s were inflated.

Huh? The decline is now 7 weeks long, week after week.

But the station still has much improved #'s since it changed to its current music.

Still? The January 2006 PPM trial numbers were better than the current 3 weeks of January.

And remains Houston's top ranked Spanish station M-S 6a-12m P25-54.

There is now a 0.1 difference in 25-54, and a loss in 12+ and 18-34.