How Long Before Movin' Comes To Boston

[radiodouble]

Greater Media: when's the last time that they flipped a station?

September 1999, when WSJZ 96.9 dropped smooth jazz for talk.

Ever think all those moves were to kill off any stations that may compete with Majic?

Supposedly that was the main factor for changing WSJZ as opposed to changing WBOS.

which is absolutely incorrect. magic's ratings in the 25-54 and 25-54f were actually higher
two years after smooth jazz went on the air. 96.9's ratings went into a crapper by the end. look it up. they gave up on the format that they didn't know how to excecute or sell and had no idea how to make it work. end of story.

 

[ciao99]

In my opinion there arent enough gays and italian women to support a dance station in Boston. Seems nearly everyone in New York is either gay or italian woman.

Boston is a hard drinking, hard fighting city that listens to rock.


movin won't ever work, star proved that.

although i would like to see the ratings for their midday mix show.

How do you define what 'works' and what doesn't work? Star 93.7 did better ratings than WBOS, WFNX, WBCN, and a host of other stations. This forum has had this same discussion with WILD-FM and it's ratings. Low ratings are tolerated in Boston for stations that target white males. Yet a station that targets minorities, in this case Italian-American women and gays as you claim, is suspect no matter how high its ratings.

 

[TowerBuzz]

In my opinion there arent enough gays and italian women to support a dance station in Boston. Seems nearly everyone in New York is either gay or italian woman.

Boston is a hard drinking, hard fighting city that listens to rock.


movin won't ever work, star proved that.

although i would like to see the ratings for their midday mix show.

How do you define what 'works' and what doesn't work? Star 93.7 did better ratings than WBOS, WFNX, WBCN, and a host of other stations. This forum has had this same discussion with WILD-FM and it's ratings. Low ratings are tolerated in Boston for stations that target white males. Yet a station that targets minorities, in this case Italian-American women and gays as you claim, is suspect no matter how high its ratings.

Brooklyndon is young and not very knowledgeable about some things. The picture he painted of Boston is applicable to any blue collar city really. As for their not being enough Itallian woman and gays to support a dance station, and everyone in New York who listens to dance being either gay or an Itallian woman, that's just laughable and just the opinion of someone whose understanding of radio is. Let's not foget that WXKS began as "Disco 108", Ron Robin and "Disco" Vinnie Peruzzi built WBOS from a station that played classicalmusic in the daytime and disco at night into a very popular station full time disco outlet in their day until Sunny hired almost all of the staff away for Kiss.. It's not that dance would not work in Boston, but the two stations that have represented the music (Star and Hot 97.7 mostly) were two poorly done stations. Star; Bee Gees and Grease songs in every daypart, I dont think they ever recovered from their sign on airstaff that was as out of touch with Boston as a staff could be, Michael Knight, Charlie Wild, Ann Duran, out of towners that sounded like out of towners hired by out of towners. Hot, just a horribly programmed statiion from the ground up with a crap signal so they couldnt survive. Dance stations done right draw mostly CHR audiences obvious and true, not just gay men and Itallian women, that is about the least scientific observation Ive heard in a long time.

 

[radiodouble]

In my opinion there arent enough gays and italian women to support a dance station in Boston. Seems nearly everyone in New York is either gay or italian woman.

Boston is a hard drinking, hard fighting city that listens to rock.


movin won't ever work, star proved that.

although i would like to see the ratings for their midday mix show.

How do you define what 'works' and what doesn't work? Star 93.7 did better ratings than WBOS, WFNX, WBCN, and a host of other stations. This forum has had this same discussion with WILD-FM and it's ratings. Low ratings are tolerated in Boston for stations that target white males. Yet a station that targets minorities, in this case Italian-American women and gays as you claim, is suspect no matter how high its ratings.

hey ciao, it's not about the white males vs. black males. it's about demos with high educational level and professional skills that pay the bills and then some(any race,color, ethnicity, religion) vs demos(any race, color, religion, ethnicity) who can't read, write, talk and drive and who always hurt for money.

what about jamn'? high ratings, cheap advertisers - cell phone carriers, bargain airlines, fast food restaurants, soft drinks, credit card debt agencies and record stores.

what about wbos? crappy ratings, desirable business - home re-financing, fancy car dealerships, banking, cosmetic denistry, plastic surgery, hair replacement, high-end electronic brands and stores.

this is how we roll in da radio sales world, dawg!

 

[Retro]

I believe that Movin's Demo's is aimed at 28-40 white women.

 

[content]

I don't have specific ratings data on Star. But, I'm wondering why Entercom flipped Star to Mike if the Adult Rhythmic CHR format were viable in this market.

Did Entercom make a questionable move, or is there more to the story? What am I missing?

 

[starchild]

They could come in. If they examine how much of the female demo makes up the competition (MIX,OLDIES,MAJIC), check the taste and then start draw some base numbers for a solid presence with a strategy for traction.[/b]

 

[CSHARP]

Keep an eye on your cbs stations, CBS just dropped Dallas's Smooth Jazz KOAI (the Oasis) for the big new Format of the week, "movin" which sounds like to me is an updated version of Jammin Oldies with a few currents mixed in, Its a horriable sound and I hope Boston is Spared.

 

[Garrett]

In my opinion there arent enough gays and italian women to support a dance station in Boston. Seems nearly everyone in New York is either gay or italian woman.

Boston is a hard drinking, hard fighting city that listens to rock.


movin won't ever work, star proved that.

although i would like to see the ratings for their midday mix show.

How do you define what 'works' and what doesn't work? Star 93.7 did better ratings than WBOS, WFNX, WBCN, and a host of other stations. This forum has had this same discussion with WILD-FM and it's ratings. Low ratings are tolerated in Boston for stations that target white males. Yet a station that targets minorities, in this case Italian-American women and gays as you claim, is suspect no matter how high its ratings.

Brooklyndon is young and not very knowledgeable about some things. The picture he painted of Boston is applicable to any blue collar city really. As for their not being enough Itallian woman and gays to support a dance station, and everyone in New York who listens to dance being either gay or an Itallian woman, that's just laughable and just the opinion of someone whose understanding of radio is. Let's not foget that WXKS began as "Disco 108", Ron Robin and "Disco" Vinnie Peruzzi built WBOS from a station that played classicalmusic in the daytime and disco at night into a very popular station full time disco outlet in their day until Sunny hired almost all of the staff away for Kiss.. It's not that dance would not work in Boston, but the two stations that have represented the music (Star and Hot 97.7 mostly) were two poorly done stations. Star; Bee Gees and Grease songs in every daypart, I dont think they ever recovered from their sign on airstaff that was as out of touch with Boston as a staff could be, Michael Knight, Charlie Wild, Ann Duran, out of towners that sounded like out of towners hired by out of towners. Hot, just a horribly programmed statiion from the ground up with a crap signal so they couldnt survive. Dance stations done right draw mostly CHR audiences obvious and true, not just gay men and Itallian women, that is about the least scientific observation Ive heard in a long time.

WXKS began as Kiss 108 DISCO, not Disco 108. Those billbaords, stickers and playlist which prove that are available on the internet.

 

[Retro]

From what I've read, Movin is being marketed to women who grew up on Hip Hop that are bored with present Hot AC radio but are not ready to listen to soft rock yet. Its aimed at women who were in high school during the 80's and 90's.

 

[Retro]

I just realized that I reverberated what Eli Polonsky posted near the beginning of this thread: http://www.radio-info.com/smf/index.php/topic,46945.msg322567.html#msg322567

 

[TowerBuzz]

In my opinion there arent enough gays and italian women to support a dance station in Boston. Seems nearly everyone in New York is either gay or italian woman.

Boston is a hard drinking, hard fighting city that listens to rock.


movin won't ever work, star proved that.

although i would like to see the ratings for their midday mix show.

How do you define what 'works' and what doesn't work? Star 93.7 did better ratings than WBOS, WFNX, WBCN, and a host of other stations. This forum has had this same discussion with WILD-FM and it's ratings. Low ratings are tolerated in Boston for stations that target white males. Yet a station that targets minorities, in this case Italian-American women and gays as you claim, is suspect no matter how high its ratings.

Brooklyndon is young and not very knowledgeable about some things. The picture he painted of Boston is applicable to any blue collar city really. As for their not being enough Itallian woman and gays to support a dance station, and everyone in New York who listens to dance being either gay or an Itallian woman, that's just laughable and just the opinion of someone whose understanding of radio is. Let's not foget that WXKS began as "Disco 108", Ron Robin and "Disco" Vinnie Peruzzi built WBOS from a station that played classicalmusic in the daytime and disco at night into a very popular station full time disco outlet in their day until Sunny hired almost all of the staff away for Kiss.. It's not that dance would not work in Boston, but the two stations that have represented the music (Star and Hot 97.7 mostly) were two poorly done stations. Star; Bee Gees and Grease songs in every daypart, I dont think they ever recovered from their sign on airstaff that was as out of touch with Boston as a staff could be, Michael Knight, Charlie Wild, Ann Duran, out of towners that sounded like out of towners hired by out of towners. Hot, just a horribly programmed statiion from the ground up with a crap signal so they couldnt survive. Dance stations done right draw mostly CHR audiences obvious and true, not just gay men and Itallian women, that is about the least scientific observation Ive heard in a long time.

WXKS began as Kiss 108 DISCO, not Disco 108. Those billbaords, stickers and playlist which prove that are available on the internet.

God do you love to argue, like there is a DIFFERENCE? the point is they started as "Disco" that was the format so the idea expressed that "Boston is a hard drinking, hard fighting ,rock town with not enough women or gays to support a dance station" as he stated is false, it was a dumb argument to begin but had no basis in fact just his own perception of the town and his misunderstanding of what the format even is.

 

[Retro]

Here's more news on Movin, I just read R&R and they said that Greensboro, SC looks like the next contestant to flip to the Movin format.

 

[radiodouble]

Here's more news on Movin, I just read R&R and they said that Greensboro, SC looks like the next contestant to flip to the Movin format.

hey, retro. give it up. we got the message. it's hot and it's movin' but it ain't coming here.

 

[Garrett]

In my opinion there arent enough gays and italian women to support a dance station in Boston. Seems nearly everyone in New York is either gay or italian woman.

Boston is a hard drinking, hard fighting city that listens to rock.


movin won't ever work, star proved that.

although i would like to see the ratings for their midday mix show.

How do you define what 'works' and what doesn't work? Star 93.7 did better ratings than WBOS, WFNX, WBCN, and a host of other stations. This forum has had this same discussion with WILD-FM and it's ratings. Low ratings are tolerated in Boston for stations that target white males. Yet a station that targets minorities, in this case Italian-American women and gays as you claim, is suspect no matter how high its ratings.

Brooklyndon is young and not very knowledgeable about some things. The picture he painted of Boston is applicable to any blue collar city really. As for their not being enough Itallian woman and gays to support a dance station, and everyone in New York who listens to dance being either gay or an Itallian woman, that's just laughable and just the opinion of someone whose understanding of radio is. Let's not foget that WXKS began as "Disco 108", Ron Robin and "Disco" Vinnie Peruzzi built WBOS from a station that played classicalmusic in the daytime and disco at night into a very popular station full time disco outlet in their day until Sunny hired almost all of the staff away for Kiss.. It's not that dance would not work in Boston, but the two stations that have represented the music (Star and Hot 97.7 mostly) were two poorly done stations. Star; Bee Gees and Grease songs in every daypart, I dont think they ever recovered from their sign on airstaff that was as out of touch with Boston as a staff could be, Michael Knight, Charlie Wild, Ann Duran, out of towners that sounded like out of towners hired by out of towners. Hot, just a horribly programmed statiion from the ground up with a crap signal so they couldnt survive. Dance stations done right draw mostly CHR audiences obvious and true, not just gay men and Itallian women, that is about the least scientific observation Ive heard in a long time.

WXKS began as Kiss 108 DISCO, not Disco 108. Those billbaords, stickers and playlist which prove that are available on the internet.

God do you love to argue, like there is a DIFFERENCE? the point is they started as "Disco" that was the format so the idea expressed that "Boston is a hard drinking, hard fighting ,rock town with not enough women or gays to support a dance station" as he stated is false, it was a dumb argument to begin but had no basis in fact just his own perception of the town and his misunderstanding of what the format even is.

HE MADE A MIS-STATMENT so I corrected him, as I am allowed to do. He said the station was called something that it wasn't. They did indeed play disco, but that's different then saying they were "Disco 108." Could also be confused with Disco 93, which was in competition with Kiss 108 at the time.

 

[TowerBuzz]

In my opinion there arent enough gays and italian women to support a dance station in Boston. Seems nearly everyone in New York is either gay or italian woman.

Boston is a hard drinking, hard fighting city that listens to rock.


movin won't ever work, star proved that.

although i would like to see the ratings for their midday mix show.

How do you define what 'works' and what doesn't work? Star 93.7 did better ratings than WBOS, WFNX, WBCN, and a host of other stations. This forum has had this same discussion with WILD-FM and it's ratings. Low ratings are tolerated in Boston for stations that target white males. Yet a station that targets minorities, in this case Italian-American women and gays as you claim, is suspect no matter how high its ratings.

Brooklyndon is young and not very knowledgeable about some things. The picture he painted of Boston is applicable to any blue collar city really. As for their not being enough Itallian woman and gays to support a dance station, and everyone in New York who listens to dance being either gay or an Itallian woman, that's just laughable and just the opinion of someone whose understanding of radio is. Let's not foget that WXKS began as "Disco 108", Ron Robin and "Disco" Vinnie Peruzzi built WBOS from a station that played classicalmusic in the daytime and disco at night into a very popular station full time disco outlet in their day until Sunny hired almost all of the staff away for Kiss.. It's not that dance would not work in Boston, but the two stations that have represented the music (Star and Hot 97.7 mostly) were two poorly done stations. Star; Bee Gees and Grease songs in every daypart, I dont think they ever recovered from their sign on airstaff that was as out of touch with Boston as a staff could be, Michael Knight, Charlie Wild, Ann Duran, out of towners that sounded like out of towners hired by out of towners. Hot, just a horribly programmed statiion from the ground up with a crap signal so they couldnt survive. Dance stations done right draw mostly CHR audiences obvious and true, not just gay men and Itallian women, that is about the least scientific observation Ive heard in a long time.

WXKS began as Kiss 108 DISCO, not Disco 108. Those billbaords, stickers and playlist which prove that are available on the internet.

God do you love to argue, like there is a DIFFERENCE? the point is they started as "Disco" that was the format so the idea expressed that "Boston is a hard drinking, hard fighting ,rock town with not enough women or gays to support a dance station" as he stated is false, it was a dumb argument to begin but had no basis in fact just his own perception of the town and his misunderstanding of what the format even is.

HE MADE A MIS-STATMENT so I corrected him, as I am allowed to do. He said the station was called something that it wasn't. They did indeed play disco, but that's different then saying they were "Disco 108." Could also be confused with Disco 93, which was in competition with Kiss 108 at the time.

No, actually I was the one who had posted that kiss had signed on as Disco 108, and you are correct that wbos also went by the moniker Disco 93, either way the point was made there was no need for correction WXKS signed on as a disco station, that was the format, so what are you splitting hairs about? whether it was "Disco 108" (which I contend it was), or whether it was "Kiss 108, disco"?. Is it six/ or is it a half dozen?. Relax Garrett save your arguments for a real argument.

 

[Garrett]

Becuase it was not Disco 108 ??? grrr....

See here:
http://www.kiss108.com/pages/history.html?feed=106966&article=300297

...and here:
http://www.geocities.com/WA1ION_Mark/wxks-1079_1979-07-08.jpg

...and here: (focus on the Transit Bus)
http://world.nycsubway.org/perl/show?13918

There you have it, visible proof.
But i still love ya anyway, and I understand what you meant

 

[chitchatjf]

Here's more news on Movin, I just read R&R and they said that Greensboro, SC looks like the next contestant to flip to the Movin format.

hey, retro. give it up. we got the message. it's hot and it's movin' but it ain't coming here.

I can sense some kind of flip on the horizon. Boston could use a station that plays rhythmic music that is not just rap.

An early Christmas flip for 103.3 could mean that it will happen there.

 

[Retro]

Becuase it was not Disco 108 ??? grrr....

See here:
http://www.kiss108.com/pages/history.html?feed=106966&article=300297

...and here:
http://www.geocities.com/WA1ION_Mark/wxks-1079_1979-07-08.jpg

...and here: (focus on the Transit Bus)
http://world.nycsubway.org/perl/show?13918

There you have it, visible proof.
But i still love ya anyway, and I understand what you meant

Thanks for link on Kiss. I remember that battle with ZOU back in the early 90's.

 

[JustinT]

I don't have specific ratings data on Star. But, I'm wondering why Entercom flipped Star to Mike if the Adult Rhythmic CHR format were viable in this market.

Did Entercom make a questionable move, or is there more to the story? What am I missing?

You have to remember the situation that Entercom was in. Infinity was flipping stations left and right to JACKfm, and the few markets with Jack outlets that had ratings results out at that time (Dallas' KJKK and Los Angeles' KCBS-FM in particular) were doing extremely well. Earlier in that week in April, WBOS had tried to throw off a station from flipping by reimaging as a music-intensive AAA, dropping their morning show. But it was no surprise that Infinity was all set to flip 98.5 to Jack.

Star wasn't doing terribly in the market, but Entercom had the chance to get in on the ratings gold of KCBS-FM and KJKK. Star was fairly stable in the ratings since its launch, rarely getting above a 3 share or below a 2 share. Whether it was a lack of direction or too many disco songs we'll never know, but it would be unfair to say that the fact that Star changed format will prevent a future Boston station from flipping to a rhythmic AC format.

(Again, keep in mind that Movin rarely plays the artists that Star drove into the ground like the Bee Gees and Donna Summer; it's mostly music from the late 80's and 90's with some currents.)