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How's the new Alternative station doing?
- Thread starter artiemad
- Start date
Without a FCC construction permit there are only minor changes you can do to a FM antenna.
atlantaboy said:
Were those Clear Channel boards? I'm not certain how the inter-company compensation works in that company (and for its Atlanta DMA board), but in general it appears that the radio properties often use unsold boards... with the only hard cost being the "paper" (which is actually plastic on non-digital boards).
I've seen lots of both CC and CBS outdoor displays with co-owned stations, sometimes in rather fringe signal areas. Every time I asked, it came down to preferring running their own station rather than letting a paid customer get extra weeks / months of display.
^Not sure about the billboard ownership situation...
Just looked at the Mediabase playlist, and it looks like they're also pulling back Breezeblocks and Dianne Young - they did add Castle Of Glass by Linkin Park (into medium rotation), and are holding on to Harlem by New Politics and Demons by Imagine Dragons
IMO they're definitely straddling the line with Hot AC, with The Fray "You Found Me", Goo Goo Dolls "Slide", Third Eye Blind "Never Let You Go", All-American Rejects "Move Along", etc.
I think that, after some experimenting, they're going for a sort of Alternative Hot AC station - whatever works, I'm all for it!
Just looked at the Mediabase playlist, and it looks like they're also pulling back Breezeblocks and Dianne Young - they did add Castle Of Glass by Linkin Park (into medium rotation), and are holding on to Harlem by New Politics and Demons by Imagine Dragons
IMO they're definitely straddling the line with Hot AC, with The Fray "You Found Me", Goo Goo Dolls "Slide", Third Eye Blind "Never Let You Go", All-American Rejects "Move Along", etc.
I think that, after some experimenting, they're going for a sort of Alternative Hot AC station - whatever works, I'm all for it!
secondchoice said:
You can actually do a fair amount without an FCC CP. You can "optimize" the signal, in effect making it directional or changing the direction without a CP by mounting the antenna on a different side of the tower. However, the problem with 105.7 is they've probably done all that already. I'm not sure much more can be done.
@atlantaboy- Are they doing the new one from Nine Inch Nails yet? I know there were not a couple weeks ago. Curious if they are now. I'm not all that thrilled about the song but all the alternative stations are playing it and rightfully so.... Nine Inch Nails is the face of alternative in the 90s, I would argue, with their unique industrial sound. Anyway, just curious. I'm not in Atlanta and frankly, don't listen to radio online as much anymore.
acheron82 said:
2 spins this week, 4 spins last week - I don't think they're into Nine Inch Nails much - I've never heard them play Closer, and I've only heard Hurt one or two times (I think) - I don't think they play Alice In Chains at all, and no Soundgarden except for Black Hole Sun
I'm sure that Rock 100.5 covers those bands, though, so I completely agree with them leaving them out
awp69 said:
I'm trying to picture "Head Like A Hole" followed by The Fray "You Found Me", and it's just not happening lol
I can see how some tracks fit in musically because of all the synth, but I think with a lot of Nine Inch Nails songs, you're dealing with aggressive, metal-type lyrics that are probably a much better fit for Rock 100.5
Nine Inch Nails can be both an active rock band and an alternative band though the first time I ever heard of Nine Inch Nails was when they were premiered here in Atlanta on WNNX 99.7, 99X. I had my "I am 99x" card and Trent Reznor's face on the front. In fact, I remember winning my first tickets ever on radio which was the NIN/David Bowie mesh.
See, that's where we disagree though. You gave the example of The Fray followed by NIN. True, there is a problem with that picture and the problem with that picture is The Fray. I have never heard an alternative station play The Fray today. Sure, they broke out on alternative radio but do did Sugar Ray but alternative is not playing those artist anymore.
Leaving grunge? I can buy that. Be nice for some Primus to Special K and some one hit wonders from the 90s though. Remember HUM?
See, that's where we disagree though. You gave the example of The Fray followed by NIN. True, there is a problem with that picture and the problem with that picture is The Fray. I have never heard an alternative station play The Fray today. Sure, they broke out on alternative radio but do did Sugar Ray but alternative is not playing those artist anymore.
Leaving grunge? I can buy that. Be nice for some Primus to Special K and some one hit wonders from the 90s though. Remember HUM?
acheron82 said:
I agree - That's why I keep referring to Radio 105.7 as an "Alternative Hot AC" - but every time I do that (it seems), people argue that they are Alternative, since all tracks they play were once considered Alternative
(Same response to YaketySax)
@acheron - I didn't mean to imply that Nine Inch Nails, Alice In Chains, etc. weren't Alternative bands - there were time periods where Korn, Limp Bizkit, Breaking Benjamin, Shinedown, etc. were staples in the Alternative genre as well
The question, though (IMO), is whether they fit into the current Radio 105.7 target demo, which is significantly female (probably about 50/50), and also with a primary target of 25+
I wonder if The Fray is some of their remaining "familiar" artist they started off with to get folk hooked. Hopefully they will kill it soon.
Also, note how bad Patron is doing. I wrote typed in the previous post regarding ratings that I smell at Radio 105.3 in the makings very soon. Radio 105.7's ratings continue to climb and are possibly one of the top rated alternative stations in the nation which is amazing.
Also, note how bad Patron is doing. I wrote typed in the previous post regarding ratings that I smell at Radio 105.3 in the makings very soon. Radio 105.7's ratings continue to climb and are possibly one of the top rated alternative stations in the nation which is amazing.
up to a 3.6,, and rapidly becoming one of the most highly rated alt-rock stations in the country. I'm not in love with the station but if it keeps this up, I think we've found a formula to make alternative work in an big city markets, which all told is something which I'm supportive of.
tjolsen said:
..On a somewhat limited signal no less. If they were on a 100KW blowtorch, I bet share potential would be even higher.
Personally I like the station. Nice music mix, good locals show, good personalities.
Maybe there really will be a Radio 96.1, if Power continues to spiral downward
@Acheron - I'm pretty sure 105.7 includes The Fray on purpose, to steal listeners from Star, and former listeners of Dave (which has worked) - and with ratings continuing to go up, especially on a limited signal, the borderline Hot AC stuff IMO is here to stay
105.7 is now rated higher than most Alternative stations that avoid HAC, so if anything, IMO most other Alternative stations should use WRDA as an example, rather than the other way around...
@Acheron - I'm pretty sure 105.7 includes The Fray on purpose, to steal listeners from Star, and former listeners of Dave (which has worked) - and with ratings continuing to go up, especially on a limited signal, the borderline Hot AC stuff IMO is here to stay
105.7 is now rated higher than most Alternative stations that avoid HAC, so if anything, IMO most other Alternative stations should use WRDA as an example, rather than the other way around...
^Notice BTW that DC101, The Buzz/Houston, and 106.5 The End/Charlotte are all trending down, as of this book, while Radio 104.5, KYSR/Los Angeles, and Radio 105.7 are trending up...
Note the stations trending down are the ones that mix in active rock. Generally speaking, mixing active and alternative music on one station don't work because alternative and active rock is as different as R&B and Hip Hop.
The exception (notice in radio there are always exceptions to every rule) would be be 105.7 The Point.
The exception (notice in radio there are always exceptions to every rule) would be be 105.7 The Point.
acheron82 said:
Yeah, that's the point I was trying to make...the CC stations that mix in borderline HAC are trending up, while the stations that mix in Active Rock, even just as recurrents, are trending down - the reason, I think, is that it's easier to steal displaced Hot AC listeners (who don't want to hear Demi Lovato, Selena Gomez, One Direction, etc.), than it is to steal Active Rock listeners and convince them to listen to softer stuff - and I think that's evident in the fact that there are far more Alternative tracks on the Hot AC chart than there are Alternative tracks on the Active Rock chart
The CC stations that mix in Active BTW still have Active Rock-imaging (i. e. distorted guitar over tagline, using the line "DC's rock station", etc.) - in the case of DC101, I think it sounds extremely awkward
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