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Deleted member 76036
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In regards to this, I know “The Eagle” name has heritage in this market. However in most markets where “The Eagle” branding is used, it’s used for Classic Rock, which is what The Eagle seemed to border on during its final days.They could easily revive the Eagle brand, and use it with this current format. They own the brand.
I think to break the association and not to sound old, a new fresh name would be ideal if the format was resurrected or if iHeart decided to resurrect the station with an active or modern rock direction. What they were doing seemed to overlap a lot with Lone Star 92.5.
Maybe use something like “97-1 The X”? Just an idea and my thoughts, of course, but I think that would be more beneficial than ressurecting the old branding. The only way I’d bring “The Eagle” name back, is if it was placed on 92.5…but I also think 92.5 is just doing fine as it is.