Apollo7979 said:
WFTK in Cincinnati, Cumulus' latest "Supertalk" station is horrid. I just hope 93.9 doesn't use that station as a template.
AHHH but they will... I'll leave aside the debate on this misguided flip, but "The Cloud" DOES have a "template"--toss on "free" off-sat talk, them combo sell it with a strong 25-54 in the house (WFMS)... Do little more than it takes for the formula to work. Expect NOTHING from this station... With the (odd) exception of Savage--these hosts are diving in the national ratings.
I won't scratch my head on this one (wouldn't give "Little" and "Mini" the pleasure) but consider this: "The Cloud" came upon heritage 630 WBMQ Savannah, Georgia a few years back. It
WAS a 5kw day and night 3-tower array in a salt marsh east of Savannah in need of repair. "Little" and "Mini" decided they were tired of painting all those corroded towers, so they
GAVE UP the 5kw night signal to move back to town on a diplex with the Gospel station--and happily accepted a REDUCTION to a mere
50-watt night signal on the former "big one" in Sav. Do some simple research... Find a similar case--
NO--didn't think you found ANYTHING else like that going on in the corporate broadcast kingdom.
Meanwhile, CC was cheering from the stands as they stole several shows from WBMQ (including Rush, Savage, and Bortz) for their 1290 talker... REALLY... This is true! ...And "Little" and "Mini" were unarroused! OH... And since the power was down half the year during morning drive--they decided to fire a very good morning show and replace it with CNN Headline News... "The Cloud" seems to be a class act when it comes to News/Talk
