MassMusicMan
Banned
LAUROJRM said:
Lauro, are you a chick? If so, you should totally hook up with Rapking.
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Is 93.7 Mike FM Flipping to Smooth Jazz?
- Thread starter Jacko
- Start date
Lauro, are you a chick? If so, you should totally hook up with Rapking.
No @ Will, look at the spelling at my name (Laura is a girls name) My name is Lauro
I am a Guy (straight)
thank you very much
I am a Guy (straight)
thank you very much
MassMusicMan
Banned
Huh. Must have confused you with somebody else.
There really aren't many ladies who post here.
There really aren't many ladies who post here.
In LA where I live Triple AAA had been tried three times in the past. A month ago a new station owner called Bonneville fliped a Urban AC station to 100.3 the Sound. Its LAs 4th Triple AAA station. The same thing could happen with Boston and Smooth Jazz. Smooth Jazz does appeal to people in their 20s and 30s. The problem is many radio staion companies don't have good sales or marketing staff to make these SJ stations profitable.
WMKK has virtually no staff expenses, decent ratings, and plenty of commercials. I expect it's a license to print money! I don't like automated formats, but bean-counters probably love them. I'd bet that WMKK makes far more money that Entercom's "signature" station, WRKO, given RKO is burdened with high staff expenses, poor ratings, and commercials directed mostly at an older audience.
Though it would be refreshing, this just won't happen. Granted, FM radio in the Boston DMA is generally grim. Count suburban signals and it sounds like radio in Buffalo circa 1982 - without as much country. Classic hits, classic rock, album rock, alternative rock, lite rock, rock oldies. You get the picture.
That being said: first of all, there are a number of missing formats that would do far better than SJ in Boston (i.e. urban contemporary, urban AC, rhythmic AC [Star actually did ok and would do better now], a real CHR, even Spanish Tropical). I don't see those happening on 93.7 anytime soon either. Yes, the listeners certainly deserve more choices, but I don't see Entercom flipping Mike because the personality-less creep is still making money for them. One or two "Star" songs an hour is one or two more than heard anywhere else and that keeps a certain group listening now and then. Which leads to a good cume.
Secondly, SJ is a dying format. It doesn't do that well anywhere, is highly niched, does not have good power ratios and (despite what is claimed above) usually generates older demos. Of course oldies and talk generate older demos too - but can also garner a LOT of listeners. That helps in a PPM world. Smooth jazz doesn't generate a lot of listeners. Double kiss of death.
Not to mention that where SJ is viable, it tends to have it's greatest success with black females. To reach that demo (relatively limited in Boston), Entercom would do much better with urban AC - which has more potential with other demos than smooth jazz. Frankly, the format is on life support in Philly with a strong showing from that singular demo which is far bigger in Philly. Alternately, a SJ station can go "lite" as was done in the past in Boston. This results in having ok numbers with the Geratol crowd and not much else (see above). Either way, there are good reasons why it was tried and failed repeatedly in Boston.
This is not gonna happen folks.......better to wish for something else.
That being said: first of all, there are a number of missing formats that would do far better than SJ in Boston (i.e. urban contemporary, urban AC, rhythmic AC [Star actually did ok and would do better now], a real CHR, even Spanish Tropical). I don't see those happening on 93.7 anytime soon either. Yes, the listeners certainly deserve more choices, but I don't see Entercom flipping Mike because the personality-less creep is still making money for them. One or two "Star" songs an hour is one or two more than heard anywhere else and that keeps a certain group listening now and then. Which leads to a good cume.
Secondly, SJ is a dying format. It doesn't do that well anywhere, is highly niched, does not have good power ratios and (despite what is claimed above) usually generates older demos. Of course oldies and talk generate older demos too - but can also garner a LOT of listeners. That helps in a PPM world. Smooth jazz doesn't generate a lot of listeners. Double kiss of death.
Not to mention that where SJ is viable, it tends to have it's greatest success with black females. To reach that demo (relatively limited in Boston), Entercom would do much better with urban AC - which has more potential with other demos than smooth jazz. Frankly, the format is on life support in Philly with a strong showing from that singular demo which is far bigger in Philly. Alternately, a SJ station can go "lite" as was done in the past in Boston. This results in having ok numbers with the Geratol crowd and not much else (see above). Either way, there are good reasons why it was tried and failed repeatedly in Boston.
This is not gonna happen folks.......better to wish for something else.
D
DrPicky
Guest
Regarding stations like Touch 106.1 and Choice 102.9, no one is going to help them increase power because they're illegal pirates. Not bad radio stations, by the way, and it's good to have the formats available, but they are still operating illegally.
As far as smooth jazz goes, the format has been dropped recently in several markets. Usually it is replaced by some type of active rock. That's because early PPM data indicates that male-leaning rock stations do better than smooth jazz when that technology is used.
In Boston smooth jazz flopped on 96.9 (WCDJ), then flopped on 99.5 (WOAZ), then flopped on 99.1 (WPLM), then flopped a second time on 96.9 (WSJZ). It is available now on 106.7-2 if you have an HD radio (no ads!) or you can stream it from magic1067.com. It's not bad.
As far as smooth jazz goes, the format has been dropped recently in several markets. Usually it is replaced by some type of active rock. That's because early PPM data indicates that male-leaning rock stations do better than smooth jazz when that technology is used.
In Boston smooth jazz flopped on 96.9 (WCDJ), then flopped on 99.5 (WOAZ), then flopped on 99.1 (WPLM), then flopped a second time on 96.9 (WSJZ). It is available now on 106.7-2 if you have an HD radio (no ads!) or you can stream it from magic1067.com. It's not bad.
Keith321 said:
wrong! the entire three hours are always underwritten by a single sponsor, be it jordan's or herb chambers. mike still gets paid. entercom would never run anything commercial-free. maybe on x-mas day but never on a regular workday.
you obviously have no clue about what's involved in developing, growing and selling sj format so there's no point in arguing with you about it.
The real listenners that listen to radio (that radio companies and ratings don't get to) are people who work in Salons, Bus Drivers, My neighbors, My Uncle who speak very limited English who also love Smooth Jazz he is about 48 years old, Students at such Colleges such as Berkley School of Music, Church People, People who work in Convience Stores. Some of these people do don't know about ratings and don't know how to participate in to send ratings to these companies. Some of these people don't have time to fill out 50 questions that ratings require
All these people care about is to listen to the ir music that they like.
When I go back to work, if I asked my three coworkers who like Smooth Jazz, if I ask them would they be interested to fill out a Ratings form, their responce will be "I don't have time for that" or their reply might be something like "I don't listen to the radio anymore because the stations never stay the same" These are an example of the responce you might get from these (real listeners)
The real listeners of Smooth Jazz and Urban AC are as I just stated in that above paragraph. Also, the other real listeners are people of other countries (example) People from Haiti, Laos, Guatemala, China, Caribbean, Japan... That's an example. Some of these people speak very little English and are forgotton to help with ratings.
Radio Companies, Program Directors......etc needs to see this and just give Boston some radio station of this sort. At this time, all the Boston listenners want is a good radio station. Just give Boston the radio station. All those volunteers who work at Touch 106.1, Big City 101.3 hire them. They do many good things for the community. Greater Media, Entercom, CBS... should look into this matter. It's sad to see Boston with no (true) 24/7 Smooth Jazz/Urban Ac station. I'm not talking about College Stations either. I'm talking about a Major radio station.
We don't need six rock stations, three Soft Rock stations, and three CHR stations, and four HOT AC stations.
We have NO (true) 24/7 Smooth Jazz/Urban AC station here in Boston.
My current coworkers said they'd listen to a new station like that if it was here in Boston, maybe not listen everyday, but when they had time (as I just said) some of the responces you might get is people don't listen to radio because it change like water.
Radio Companies and Programming Management needs to look into this matter and do something about this and get us the station that we deserve and that everyone will love and enjoy.
TRUST ME, IT WILL HAPPEN AGAIN. WE WILL GET ONE OF THESE STATIONS.
All these people care about is to listen to the ir music that they like.
When I go back to work, if I asked my three coworkers who like Smooth Jazz, if I ask them would they be interested to fill out a Ratings form, their responce will be "I don't have time for that" or their reply might be something like "I don't listen to the radio anymore because the stations never stay the same" These are an example of the responce you might get from these (real listeners)
The real listeners of Smooth Jazz and Urban AC are as I just stated in that above paragraph. Also, the other real listeners are people of other countries (example) People from Haiti, Laos, Guatemala, China, Caribbean, Japan... That's an example. Some of these people speak very little English and are forgotton to help with ratings.
Radio Companies, Program Directors......etc needs to see this and just give Boston some radio station of this sort. At this time, all the Boston listenners want is a good radio station. Just give Boston the radio station. All those volunteers who work at Touch 106.1, Big City 101.3 hire them. They do many good things for the community. Greater Media, Entercom, CBS... should look into this matter. It's sad to see Boston with no (true) 24/7 Smooth Jazz/Urban Ac station. I'm not talking about College Stations either. I'm talking about a Major radio station.
We don't need six rock stations, three Soft Rock stations, and three CHR stations, and four HOT AC stations.
We have NO (true) 24/7 Smooth Jazz/Urban AC station here in Boston.
My current coworkers said they'd listen to a new station like that if it was here in Boston, maybe not listen everyday, but when they had time (as I just said) some of the responces you might get is people don't listen to radio because it change like water.
Radio Companies and Programming Management needs to look into this matter and do something about this and get us the station that we deserve and that everyone will love and enjoy.
TRUST ME, IT WILL HAPPEN AGAIN. WE WILL GET ONE OF THESE STATIONS.
S
spilot113
Guest
encarta95 said:
Which is not very hard to do. ;-)
What part of "tried it - it didn't work" is unclear? Smooth jazz did not work here.
Urban AC did not work here - if it had worked , someone would still be doing it, and making a profit
for their company. Country works here - but only on a limited basis - one country station seems to be all that the market will support. Pirates are criminals - they should be treated as such, and prosecuted to the full extent of the law. They hurt all law-abiding citizens, and are poor role models for the "communities" that they claim they are serving. No legitimate station is going to hire someone who has been a pirate - no more so than a union will embrace strike-breakers (scabs) after a labor dispute.
Inarticulate arguments from industry wannabes, the uninformed, and those individuals who have little or no control of the language, will not sway any stations' management. A handful of people will not make a difference in the way businesses are run. It is not going to happen.
Deal with it! If you want to hear your favorite music, buy yourself an Ipod and put on the headphones, so nobody else has to suffer through it. Starting unsubstantiated self-serving rumors will accomplish nothing. You are not owed a particular format or particular program. The sense of entitlement must go away.
"I want what I want, when I want it". This is the way a child behaves. Grow up, get a clue, and deal with it!
I'm tired of those posters - they just don't get it. Who else agrees?
Urban AC did not work here - if it had worked , someone would still be doing it, and making a profit
for their company. Country works here - but only on a limited basis - one country station seems to be all that the market will support. Pirates are criminals - they should be treated as such, and prosecuted to the full extent of the law. They hurt all law-abiding citizens, and are poor role models for the "communities" that they claim they are serving. No legitimate station is going to hire someone who has been a pirate - no more so than a union will embrace strike-breakers (scabs) after a labor dispute.
Inarticulate arguments from industry wannabes, the uninformed, and those individuals who have little or no control of the language, will not sway any stations' management. A handful of people will not make a difference in the way businesses are run. It is not going to happen.
Deal with it! If you want to hear your favorite music, buy yourself an Ipod and put on the headphones, so nobody else has to suffer through it. Starting unsubstantiated self-serving rumors will accomplish nothing. You are not owed a particular format or particular program. The sense of entitlement must go away.
"I want what I want, when I want it". This is the way a child behaves. Grow up, get a clue, and deal with it!
I'm tired of those posters - they just don't get it. Who else agrees?
Or get that special radio that's $12.95 a month. (I did.)Want to hear Hannity but WGIR or WHJJ doesn't
come in well for you? (And 'GIR bails out early for Fisher Cats pregame) It's on there. So is
all bluegrass, all blues, music of various decades, smooth jazz*, elevator music, Air America,
ballgames, old time radio, etc. (Or get the other one, the one with a "dog star" as its symbol...)
*-- http://www.xmradio.com/onxm/channelpage.xmc?ch=71
Have a salon and want to pump out smooth jazz to your customers? Subscribe...(I know this sounds
like an ad, but _per day_ it costs 7 cents less than the Herald and 32 cents less than the Globe...
daily editions that is)
You also have an option on your home comp. for things like Screamer Radio (free); sat. radio
streamcasts (free if you subscribe for your car, for example)
As for the foreign lang. pirates, etc., I also wish they'd go legit and buy time on a station like WLYN
(WMWM also has some Spanish lang shows and we are legit broadcasters)
come in well for you? (And 'GIR bails out early for Fisher Cats pregame) It's on there. So is
all bluegrass, all blues, music of various decades, smooth jazz*, elevator music, Air America,
ballgames, old time radio, etc. (Or get the other one, the one with a "dog star" as its symbol...)
*-- http://www.xmradio.com/onxm/channelpage.xmc?ch=71
Have a salon and want to pump out smooth jazz to your customers? Subscribe...(I know this sounds
like an ad, but _per day_ it costs 7 cents less than the Herald and 32 cents less than the Globe...
daily editions that is)
You also have an option on your home comp. for things like Screamer Radio (free); sat. radio
streamcasts (free if you subscribe for your car, for example)
As for the foreign lang. pirates, etc., I also wish they'd go legit and buy time on a station like WLYN
(WMWM also has some Spanish lang shows and we are legit broadcasters)
they are not Criminals @WLYNGM
If you listen to their station, you would know they are doing good for the community.
If you listen to their station, you would know they are doing good for the community.
Sorry, kid, they ARE criminals. Ever hear the expression,
"if you lie down with dogs, you'll get fleas"? If they want so much
to "help their community", let 'em straighten up and fly right, and
set a proper example. Maybe spending, say, the next 10 years picking up
liiter in the streets would get their attention!
I have nothing personally or professionally to gain here.
I am not looking to sell time on WLYN or WAZN to these people.
We did have one Haitian group approach us a while back.
As soon as they started spouting their racist crap, I threw them
out of my office... Case closed.
"if you lie down with dogs, you'll get fleas"? If they want so much
to "help their community", let 'em straighten up and fly right, and
set a proper example. Maybe spending, say, the next 10 years picking up
liiter in the streets would get their attention!
I have nothing personally or professionally to gain here.
I am not looking to sell time on WLYN or WAZN to these people.
We did have one Haitian group approach us a while back.
As soon as they started spouting their racist crap, I threw them
out of my office... Case closed.
LAUROJRM said:
They're engaging in a criminal activity by operating a radio station without a license. That IS a crime, regardless of the content of their programming. Someone who is committing a crime is, technically, a criminal.
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