Re: Top Ten Things the Sales Staff is Saying
> >
> > What are they telling the important advertisers?
> >
>
> Top Ten Things That the Jammin errr, Willie Sales Staff Are
> Saying After The Switch:
>
> 10-People are growing tired of being loyal to KYGO
> 9-I know they have years of heritage Mr. Advertiser, but
> there is gaping hole in their music selection, they don't
> play old Eddie Rabbitt tunes...the listening public is
> SCREAMING for this...big ratings for us, a line of customers
> going out your door for you
> 8-Mudflaps jokes and that highly rated morning show with a
> huge share just isn't holding people's attention
> 7-It's like a redneck Ipod on the radio, just like Jack, but
> with a pair of Wranglers, some chew in the back pocket and a
> Chevy truck with a gun rack in the window...these people
> have money Mr. Advertiser
> 6-We are going to out-spend KYGO in marketing dollars, my
> GSM says that CBS corporate says the money is coming any day
> now
> 5-We are going to re-wrap all the Jammin cars with a cool
> Willie logo...as soon as that marketing money comes down
> 4-12m-12m bonus spots, try to get that at KYGO Mr.
> Advertiser!
> 3-We thought that this would be better than Adam Corolla,
> yeah, what would Denver do with a funny person in morning
> drive...it would flop from the pressure of the Masters "US",
> the great banter between the 850 morning team and the ever
> popular Dom and Jane, we thought KYGO was the weakest
> target...speaking of Dom and Jane, would you like to buy a
> cluster deal from me Mr. Advertiser?
> 2-I wonder if Jack is hiring?
> 1-Satellite radio...Ipods...MP3 players...nah, they won't
> have any effect on our share...this is WIDE OPEN COUNTRY we
> are talking about here Mr. Advertiser...how could you go
> wrong!
>
As for reason #1. There was a recent study which found country was the least popular music among I-Pod users. My guess is this is true with other new technology as well. Considering that most country listeners are sticking with traditional radio, country becomes all the more attractive as a format option.
> >
> > What are they telling the important advertisers?
> >
>
> Top Ten Things That the Jammin errr, Willie Sales Staff Are
> Saying After The Switch:
>
> 10-People are growing tired of being loyal to KYGO
> 9-I know they have years of heritage Mr. Advertiser, but
> there is gaping hole in their music selection, they don't
> play old Eddie Rabbitt tunes...the listening public is
> SCREAMING for this...big ratings for us, a line of customers
> going out your door for you
> 8-Mudflaps jokes and that highly rated morning show with a
> huge share just isn't holding people's attention
> 7-It's like a redneck Ipod on the radio, just like Jack, but
> with a pair of Wranglers, some chew in the back pocket and a
> Chevy truck with a gun rack in the window...these people
> have money Mr. Advertiser
> 6-We are going to out-spend KYGO in marketing dollars, my
> GSM says that CBS corporate says the money is coming any day
> now
> 5-We are going to re-wrap all the Jammin cars with a cool
> Willie logo...as soon as that marketing money comes down
> 4-12m-12m bonus spots, try to get that at KYGO Mr.
> Advertiser!
> 3-We thought that this would be better than Adam Corolla,
> yeah, what would Denver do with a funny person in morning
> drive...it would flop from the pressure of the Masters "US",
> the great banter between the 850 morning team and the ever
> popular Dom and Jane, we thought KYGO was the weakest
> target...speaking of Dom and Jane, would you like to buy a
> cluster deal from me Mr. Advertiser?
> 2-I wonder if Jack is hiring?
> 1-Satellite radio...Ipods...MP3 players...nah, they won't
> have any effect on our share...this is WIDE OPEN COUNTRY we
> are talking about here Mr. Advertiser...how could you go
> wrong!
>
As for reason #1. There was a recent study which found country was the least popular music among I-Pod users. My guess is this is true with other new technology as well. Considering that most country listeners are sticking with traditional radio, country becomes all the more attractive as a format option.