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It's the Magic of Christmas

in football they call that a "hail mary" with no religious pun intended. almost two months out of twelve in the listeners mind playing holly jolly disagree that 102.5 will follow this time or at least i hope.
 
You and me both. Like I said in the other thread, if MY is going to go all Christmas, they probably will tomorrow. I do think Magic made this move at the time they did in case MY does flip the switch. Hopefully 102.5 leaves Xmas to Magic and just streams it online and / or mixes it in to the regular playlist. I just have a bad feeling, but hopefully I'm wrong
 
It's the right move by Magic. They're the Mainstream AC now, and they'll own Christmas. While that may not have performed the past couple of years like it did 2001-2006, they're forcing MYI's hand. If My makes the move, they play music that's less compatible with their format. If they don't, Magic cleans up as the only Christmas station.
 
MarkSC said:
It's the right move by Magic. They're the Mainstream AC now, and they'll own Christmas. While that may not have performed the past couple of years like it did 2001-2006, they're forcing MYI's hand. If My makes the move, they play music that's less compatible with their format. If they don't, Magic cleans up as the only Christmas station.
Click to expand...
Agreed. Magic has come a long way in the past 5 years, overall. They do a good job with all Christmas, and it fits well there.

As of 8:12am, MY is still playing the regular format. I haven't heard any Christmas music. Seems to me that if they were going to make the switch, they would have by now.
 
If MY stays away from all-Christmas, I'll be interested to see who wins the period. I'm not a Grinch, but hope MY clobbers Magic if they stay with their new format.
 
Ho--Ho--Ho--It's MAGIC,...We knewwwww!

Well,...no,...I really didn't know which Billy Goat would donn the Red Sweater first or when. I just hoped that nern-of-us would have to suffer through the "Dumb, but Festive" on Veteran's Day! So, far MY is holding place with their bold format flip, but remember...that is still a Clear Channel station. At this point, I'll even defend MAGIC because it might be their smartest move, but certainly the cheapest operating mode. If they wanna take a page out of my playbook, they would use this time to ready a bold format upgrade, and launch that, full throttle, after Christmas. Note: My version of an upgrade would not be cheap...for it includes a Live Airstaff! It might behoove stations to build an Airstaff. Let's say that the recent National test floundered on its report card. In a landmark deeee-cision, the FCC scrapped the EAS for a return to the EBS...let's just say...ponder.
Both Pearl Harbor, and 911 were due to the element of surprise. The Big country lulled into a false sense of security...unapproachable(?).
Radio stations staffed Live, as long as their Transmitter is on. ...but Commissioner Lesley, we can't aford an Overnight Announcer. Answer: Then you will sign off at Midnight, and back on a 6am; and don't forget to log it.....I will be checking your file, with hired agents that worked in the business 20-years ago, and still need a paycheck. Trust me, they know what to look for. So, be of the "Bee-hovelled"!
 
Re: Ho--Ho--Ho--It's MAGIC,...We knewwwww!

Scooter Lesley said:
If they wanna take a page out of my playbook, they would use this time to ready a bold format upgrade, and launch that, full throttle, after Christmas. 
Click to expand...

It would be interesting to see if Magic did a flip, but don't know what they can really do -- at least in the AC arena. Personally, I'd make a stronger effort to beef-up the Mainstream AC and shy away from any direct competition with MY. (And I'd like to see MY shy away from any direct competition with Magic and go completely Hot AC.) Yes, there's going to be some overlap, but in my eyes, they both should be focusing on different demographics and strengthening their base rather than alienating them by mixing in too much of the older (MY) or newer (Magic).

I really feel there's a place for both stations. Just with Magic focusing on the older AC audience and MY on the younger AC audience.

If it were a perfect world, we should never hear Michael Jackson and Gloria Gaynor on the same station as All-American-Rejects and Foster the People.
 
Agree with everything you say, awp69. Actually, Magic added more "new" stuff when MY changed. I do t they'll change, much, as they're pretty typical for an AC. "if it ain't broke, don't fix it", I guess. The station sounds way better than it did in the mid-2000s. Their timing for going all Christmas was smart, even if MY didn't flip the switch. Gotta play it safe.

I've heard Magic's Christmas music in quite a few places, and a lot of people are enjoying it. At least I don't usually listen to them a ton.
 
Well,...as reported, the single, red sweatered, Billy Goat has out-ed himself from the trim-a-tree closet, ruined Veteran's Day for some, and just pisss-tt-ed the rest of us off. As I said, in an earlier spouting, this might be a smart move for them. This year, they didn't have to struggle getting their horns through the pull-over sweater, they just went for the zip-up Perry Como model, clicked on the hard drive, and glitter goes flyin'...in stereo. This is the ultimate op for MAGIC...the element of surprise. As I said, when they return, they need to be a three-horned, Hemi-turbo Ram, focused on a red target, painted on a 102.5 tailbone!
 
All I can really say is more power to them. I guess nobody knows what works better for Magic than they do. At least it's not a station I listen to a ton, and can do without.

BTW: nice way to break the format from 6-9am this morning with the John Tesh 3-hour show, which was playing regular AC music. Not a fan of running his 3-hour condensed weekend show when the 5-hour one is already aired 6 nights a week.
 
carolinaradio said:
BTW: nice way to break the format from 6-9am this morning with the John Tesh 3-hour show, which was playing regular AC music.
Not a fan of running his 3-hour condensed weekend show when the 5-hour one is already aired 6 nights a week.
Click to expand...

I think a little closer to Christmas, even the John Tesh show syndicates the Christmas format,
at least as I remember it in 2008 (when I last spent Christmas in the Upstate).

Is Magic 98.9 also playing Christmas music during the evening John Tesh show. If they are then it's not really full syndication.
(the music during syndication is on many stations at the same time, like Delilah on 102.5 & 102.9)

Although John Tesh stations may tape-delay the syndication to some of their stations (not sure)
but the music is still usually chosen by where the radio show originates from, not the station playing it.
 
I did a wedding last night at the Grove Park Inn, and my wife and I truly enjoyed listening to Christmas carols to and from the event. We stopped for a latte on the way home and enjoyed discussing my wife's plans for decorating this year.

Why tell you this? Because not everyone follows Scooter's reasoning that all-Christmas before Veterans Day is the end of western civilization as we know it!

I miss old radio! It was my life! But it doesn't exist anymore! Crying and whining about it will never bring it back! I love trains as well. But economics and progress in machinery relegate steam engines to scrap yards, theme parks, and the occasional mainline excursion. Nothing would please an old rail fan more than hearing the whistle of a steamer, as well as seeing and smelling the coal smoke coming through my town. But if it ever happens at all again. it will be rare and nostalgic, not a return to the way things used to be.

Why can't we understand that if you don't like Christmas music, turn it off! And if you have an unending desire for old, live radio so powerful that you bring it up constantly, then take the time and effort to buying one of those stations and show us all how you can do it and make money in the 21st century! I'd be the first to listen and support!
 
KyleAndMelissa22 said:
carolinaradio said:
BTW: nice way to break the format from 6-9am this morning with the John Tesh 3-hour show, which was playing regular AC music.
Not a fan of running his 3-hour condensed weekend show when the 5-hour one is already aired 6 nights a week.
Click to expand...

I think a little closer to Christmas, even the John Tesh show syndicates the Christmas format,
at least as I remember it in 2008 (when I last spent Christmas in the Upstate).

Is Magic 98.9 also playing Christmas music during the evening John Tesh show. If they are then it's not really full syndication.
(the music during syndication is on many stations at the same time, like Delilah on 102.5 & 102.9)

Although John Tesh stations may tape-delay the syndication to some of their stations (not sure)
but the music is still usually chosen by where the radio show originates from, not the station playing it.
Click to expand...
Magic just drops in the John Tesh bits in from 7pm-12am and programs their own music. They started doing that a couple of years ago. His show was all-Christmas right when it started. Strangely, they use Tesh's music when they air the weekend edition. I think it'll be a couple more weeks until the weekend edition is all-Christmas.

Magic doesn't need to do anything after it's over. They don't need to do anything bold - it's not broken, so there's nothing to fix...they were off in the last book, but the station has done pretty well for the past couple of years. Musical tweaking, maybe, but not a change like 102.5 underwent. Whether we like it or not, given their format and target audience, they did the right thing by going all-Christmas. And, they certainly weren't the only AC to flip the switch in the past week. The fall book will be interesting to watch.
 
Ignore MarkSC.
His credibility is now in the toliet, due to his little weenie
one-liner, doubting Scooter Lesley's reputation in the Business!
 
carolinaradio said:
Magic just drops in the John Tesh bits in from 7pm-12am and programs their own music. They started doing that a couple of years ago. His show was all-Christmas right when it started. Strangely, they use Tesh's music when they air the weekend edition. I think it'll be a couple more weeks until the weekend edition is all-Christmas.
Click to expand...

See I don't see any point to this, unless the syndicated music is not normally what the station would play
(for now it's Christmas music). But the point of airing a radio show is so that the station could sit back and let the syndication take over.

If Magic is doing the music during the John Tesh show we're just hearing the "intelligence for your life"
but with the same "Magic" music.

I believe The Link in Charlotte is/was airing the John Tesh show and the music was a little different than Magic,
so I kinda see the point if 107.9 did their own music, as John Tesh is more AC than Hot AC.

When Delilah syndicates notice the completely different format she'll play on most stations that she's on,
but at least I think she's picking the music.
 
KyleAndMelissa22 said:
See I don't see any point to this, unless the syndicated music is not normally what the station would play
(for now it's Christmas music). But the point of airing a radio show is so that the station could sit back and let the syndication take over.

If Magic is doing the music during the John Tesh show we're just hearing the "intelligence for your life"
but with the same "Magic" music.

I believe The Link in Charlotte is/was airing the John Tesh show and the music was a little different than Magic,
so I kinda see the point if 107.9 did their own music, as John Tesh is more AC than Hot AC.

When Delilah syndicates notice the completely different format she'll play on most stations that she's on,
but at least I think she's picking the music.
Click to expand...
John Tesh's show is more compatible compared to Delilah. I've heard his show on AC, Hot AC, Adult Standards, Classic Hits, religious stations. It can be moved around and customized to fit the station very well. In a way, the way Magic does it, it's almost like he's voicetracking. The reason they do it, beats the heck out of me.

Delilah doesn't have customization. She has a mainstream AC feed and a more gold-based AC feed. The gold one goes away around the holidays to make room for her Christmas feed.
 
Right on Scooter......I agree!!!

Well,...as reported, the single, red sweatered, Billy Goat has out-ed himself from the trim-a-tree closet, ruined Veteran's Day for some, and just pisss-tt-ed the rest of us off. As I said, in an earlier spouting, this might be a smart move for them. This year, they didn't have to struggle getting their horns through the pull-over sweater, they just went for the zip-up Perry Como model, clicked on the hard drive, and glitter goes flyin'...in stereo. This is the ultimate op for MAGIC...the element of surprise. As I said, when they return, they need to be a three-horned, Hemi-turbo Ram, focused on a red target, painted on a 102.5 tailbone!
 
carolinaradio said:
Magic just drops in the John Tesh bits in from 7pm-12am and programs their own music. They started doing that a couple of years ago.
Click to expand...

that is true. it was probably done not so much to control the music but to control the commercials. a satellite feed will only allow you so many minutes. running it locally you can play more commercials. i am sure that if they can download the segments during the week they can download the segments for the weekend show. sounds like they stumbled on some laziness if they allowed ac music to play saturday
 
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