I notice that MY has played a couple of Christmas songs today, just mixed in with the regular music. I guess they will increase the frequency in which they are played as the holiday gets closer. That I can live with.
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It's the Magic of Christmas
- Thread starter carolinaradio
- Start date
carolinaradio said:I notice that MY has played a couple of Christmas songs today, just mixed in with the regular music. I guess they will increase the frequency in which they are played as the holiday gets closer. That I can live with.
I only listened for about 30 minutes this morning, but didn't hear any Christmas music yet. I did, however, manage to hear another Michael Jackson song. And it never seems to fail, whenever I'm trying to convince my wife (who has satellite) that MY is a much better station now, yesterday we took my car to do some things and the first song that came on was "Total Eclipse" again.
Somehow, I just manage to tune it at the wrong times. But I'm still listening...
They play one Christmas song every other hour. That's not bad.
S
Scooter Lesley
Guest
Well,...Guys,...Let me once again clarify: MY's new format targets anything that sits down to pee,...and that includes Chaz Bono!
Guys...you are not suppose to like or agree with it! The prime demo is Female 18-34, with a few songs tossed in to snag the secondary demo, Female 35-54. You wanted an explain-y for the older tunes, there it is. Aside from being divorced from Bryan Adams, and supporting a hair-do(hair-don't) that looks like the devil's failed attempt at basket weaving,...Bonnie Tyler has a few hits that both fit, and span that format. MY is making some smart moves, but if they don't pony-up with an airstaff, none of this will matter.
Guys...you are not suppose to like or agree with it! The prime demo is Female 18-34, with a few songs tossed in to snag the secondary demo, Female 35-54. You wanted an explain-y for the older tunes, there it is. Aside from being divorced from Bryan Adams, and supporting a hair-do(hair-don't) that looks like the devil's failed attempt at basket weaving,...Bonnie Tyler has a few hits that both fit, and span that format. MY is making some smart moves, but if they don't pony-up with an airstaff, none of this will matter.
Scooter Lesley said:Guys...you are not suppose to like or agree with it! The prime demo is Female 18-34, with a few songs tossed in to snag the secondary demo, Female 35-54.
That's fine if that's their reasoning, but I think it's rather stupid to alienate the male listener. And if they really want to draw a base (and yes, I know this isn't how demographic groups are in radio), it really should be both guys and gals in their 20s to 40s. I still think your 18-21 year-olds are going to the B. And 50+ should be Magic's territory.
I know I've only been pointing out the mistakes (to my likes) such as hearing Bonnie Tyler, Michael Jackson and ABBA all in the same day. I do tend to agree with carolinaradio that it seems to be the same 5 to 10 songs from 70s and/or soft 80s that they sprinkle in.
I still don't think any female or male that likes All-American Rejects or Foster the People are really going to dig "Dancing Queen". OK, there may be a few, but regardless, I'll repeat it again, it just sticks out like a sore thumb. Like carolinaradio, I'm willing to put up with it BUT that's because there isn't much else for MALES in their 20s to 40s to like in this area.
Rock 101 is too classic for the younger male age group and the Planet "just rocks" anything redneck (so maybe I should say there's nothing for 20-40 year-old non-rednecks).
With all the Pink, Lada Gaga and Katy Perry songs, it is clear that MY is female leaning. Those are songs though that an average male can tolerate. But "Dancing Queen" and "Total Eclipse" are not only complete turnoffs to the male crowd, but even a 18-34 female demographic are likely to roll their eyes and flip the station. So the question is, is it even worth bothering with those few 70s/soft 80s songs? Doesn't seem like it to me.
I'm willing to put up with it, but I truly don't think those few songs help anything. The older crowd isn't going to stick around through all the newer, edgier stuff to hear them. And the younger crowd is just going to yawn (regardless of male or female).
Re: Ho--Ho--Ho--It's MAGIC,...We knewwwww!
I like "Dancing Queen", which my favorite station plays, but not "Total Eclipse of the Heart". Except the "Turn Around" guy. I used to hate hearing Bonnie Tyler scream and all that other noise that reminds me of "The Boxer" by Simon and Garfunkel, which I wish my station didn't play.
Or on the same station as Frank Sinatra and Nat King Cole.awp69 said:[If it were a perfect world, we should never hear Michael Jackson and Gloria Gaynor on the same station as All-American-Rejects and Foster the People.
I like "Dancing Queen", which my favorite station plays, but not "Total Eclipse of the Heart". Except the "Turn Around" guy. I used to hate hearing Bonnie Tyler scream and all that other noise that reminds me of "The Boxer" by Simon and Garfunkel, which I wish my station didn't play.
Totally agree, 100%. That's what I've been saying all along.awp69 said:Scooter Lesley said:Guys...you are not suppose to like or agree with it! The prime demo is Female 18-34, with a few songs tossed in to snag the secondary demo, Female 35-54.
That's fine if that's their reasoning, but I think it's rather stupid to alienate the male listener. And if they really want to draw a base (and yes, I know this isn't how demographic groups are in radio), it really should be both guys and gals in their 20s to 40s. I still think your 18-21 year-olds are going to the B. And 50+ should be Magic's territory.
I know I've only been pointing out the mistakes (to my likes) such as hearing Bonnie Tyler, Michael Jackson and ABBA all in the same day. I do tend to agree with carolinaradio that it seems to be the same 5 to 10 songs from 70s and/or soft 80s that they sprinkle in.
I still don't think any female or male that likes All-American Rejects or Foster the People are really going to dig "Dancing Queen". OK, there may be a few, but regardless, I'll repeat it again, it just sticks out like a sore thumb. Like carolinaradio, I'm willing to put up with it BUT that's because there isn't much else for MALES in their 20s to 40s to like in this area.
Rock 101 is too classic for the younger male age group and the Planet "just rocks" anything redneck (so maybe I should say there's nothing for 20-40 year-old non-rednecks).
With all the Pink, Lada Gaga and Katy Perry songs, it is clear that MY is female leaning. Those are songs though that an average male can tolerate. But "Dancing Queen" and "Total Eclipse" are not only complete turnoffs to the male crowd, but even a 18-34 female demographic are likely to roll their eyes and flip the station. So the question is, is it even worth bothering with those few 70s/soft 80s songs? Doesn't seem like it to me.
I'm willing to put up with it, but I truly don't think those few songs help anything. The older crowd isn't going to stick around through all the newer, edgier stuff to hear them. And the younger crowd is just going to yawn (regardless of male or female).
In response to an earlier post that said MY targets 18-34, anyone who knows remotely anything of the AC format knows MY targets 25-54 females. To say 18-34 is absolutely laughable.
93.3 is pathetic. One of the most red-necky rock stations I've ever heard. If they'd do away with that sound, they would attract a larger variety of listeners.
from an advertisers point of view why would you pigeon hole a station that seems as one thing to you that is better than what it was before and you and assume that a 33 year old male or female wouldn't like a particular song? i like george strait and the black eyed peas. it is not what fits. it is the station's image that wins. there are a lot of ingredients.
freqdev said:from an advertisers point of view why would you pigeon hole a station that seems as one thing to you that is better than what it was before and you and assume that a 33 year old male or female wouldn't like a particular song? i like george strait and the black eyed peas. it is not what fits. it is the station's image that wins. there are a lot of ingredients.
Maybe advertisers would have a different point of view and I'm sure there are some listeners that do like a little of the slow older songs. But IMO, it just seems like the risks outweigh the benefits. If you're trying to be hip with mostly upbeat 80s, 90s and 2000s, you're going to risk someone flipping to another station during those slower 70s songs.
I hesitate to call MY a Hot AC (as they still report to Mediabase as AC), but they sound like one, so here goes: why doesn't any other Hot AC in a prominent market that I've ever heard, since...heck, 2000 play "Dancing Queen" or "I Will Survive?" Or any song before 1980? Does MY have some secret, or do they just not have a clear idea of what they are doing? The slow 80s songs have more of a place than those tacky disco songs from the late 70s.
I will continue to say, those 5 or 6 strange 70s songs aside, they sound very good. Anything is better than the way they sounded before.
I will continue to say, those 5 or 6 strange 70s songs aside, they sound very good. Anything is better than the way they sounded before.
carolinaradio said:I hesitate to call MY a Hot AC (as they still report to Mediabase as AC), but they sound like one, so here goes: why doesn't any other Hot AC in a prominent market that I've ever heard, since...heck, 2000 play "Dancing Queen" or "I Will Survive?" Or any song before 1980? Does MY have some secret, or do they just not have a clear idea of what they are doing? The slow 80s songs have more of a place than those tacky disco songs from the late 70s.
I will continue to say, those 5 or 6 strange 70s songs aside, they sound very good. Anything is better than the way they sounded before.
Agreed. And add the Commodores to the list of strange 70s songs. Played about 15 minutes ago. WTF. As you say, they're better than before, but I too would like to know what MY expects to gain by these songs. And I still feel like it seemed to go away for a few weeks, but has picked up more in recent days. I still wonder if it's a play to attract some of the Magic listeners during the all-Christmas party at 98.9.
I heard "We Are Family" this morning. They aren't different 70s songs than before, but they're playing them more, it seems. Playing Sister Sledge or Gloria Gaynor going in to Hot Chelle Rae, Jimmy Eat World, Foster The People, Green Day, etc. is just wretched. They stick out like a sore thumb, I don't care what their strategy may be. Some songs do not mix well, no matter how it 'looks' or seems like they may. That's like Rock 101 playing Elvis and Little Richard because their listeners might have grown up listening to those artists. Not gonna happen.awp69 said:carolinaradio said:I hesitate to call MY a Hot AC (as they still report to Mediabase as AC), but they sound like one, so here goes: why doesn't any other Hot AC in a prominent market that I've ever heard, since...heck, 2000 play "Dancing Queen" or "I Will Survive?" Or any song before 1980? Does MY have some secret, or do they just not have a clear idea of what they are doing? The slow 80s songs have more of a place than those tacky disco songs from the late 70s.
I will continue to say, those 5 or 6 strange 70s songs aside, they sound very good. Anything is better than the way they sounded before.
Agreed. And add the Commodores to the list of strange 70s songs. Played about 15 minutes ago. WTF. As you say, they're better than before, but I too would like to know what MY expects to gain by these songs. And I still feel like it seemed to go away for a few weeks, but has picked up more in recent days. I still wonder if it's a play to attract some of the Magic listeners during the all-Christmas party at 98.9.
Everything aside, I wonder how many posters are actually listening to MY on a regular basis to hear how these songs sound out of place?
These issues are small, though, compared to a hot AC like their sister station WISX/Mix 106.1 in Philadelphia, for example - talk about a terrible mix of music...and that's a big market!
carolinaradio said:I heard "We Are Family" this morning. They aren't different 70s songs than before, but they're playing them more, it seems. Playing Sister Sledge or Gloria Gaynor going in to Hot Chelle Rae, Jimmy Eat World, Foster The People, Green Day, etc. is just wretched. They stick out like a sore thumb, I don't care what their strategy may be. Some songs do not mix well, no matter how it 'looks' or seems like they may. That's like Rock 101 playing Elvis and Little Richard because their listeners might have grown up listening to those artists. Not gonna happen.
Everything aside, I wonder how many posters are actually listening to MY on a regular basis to hear how these songs sound out of place?
These issues are small, though, compared to a hot AC like their sister station WISX/Mix 106.1 in Philadelphia, for example - talk about a terrible mix of music...and that's a big market!
Good comparison with Rock 101. That's exactly how I feel with MY. I'm 42 so about in the middle of the supposed target demo (well, I'm not female, of course). So I was what 10-years old when "We Are Family" and 8 when "Brick House" (the Commodores song I heard this morning) came out? (Ashamed to admit it now, but I was listening to things like KISS around that age. But it was really the 80s when I was more into music and that's where I think the range should cut off.) I'm sorry, but these are songs my parents may have liked even if I did "grow-up" with them. And these do just sound horrible mixed in the Hot AC songs.
Interesting that you point out a poor hot AC in my hometown of Philly. I'll have to check that out just to see how bad it could be.
Edit: Well, didn't kick off well with WISX - first song I heard, Hall & Oates followed by Lit. There's a contrast for ya. (Guess I can give them a bit of a pass since Oates went to my high school.)
If you want to look at a detailed playlist of WISX, you can look here. http://tunein.com/radio/Mix-1061-s29874/
It's very strange. They mix a lot of rhythmic stuff in to their playlist.
I totally agree with everything you said. The station usually sounds very good, but they derail hours of good music when they crank up Sister Sledge or The Commodores!
It's very strange. They mix a lot of rhythmic stuff in to their playlist.
I totally agree with everything you said. The station usually sounds very good, but they derail hours of good music when they crank up Sister Sledge or The Commodores!
Today, they're playing one Christmas song every hour. I hope MY isn't planning on gradually easing in to an all-Christmas format.
carolinaradio said:Today, they're playing one Christmas song every hour. I hope MY isn't planning on gradually easing in to an all-Christmas format.
I can even live with every hour, but I agree, I seriously hope they don't go all-Christmas. I think it could potential turn off any new listeners they've gained since the format flip. I've only heard a few Christmas songs so far this week and they've all been relatively new songs like Band-Aid's "Do They Know It's Christmas". Haven't heard any Andy Williams or the like...yet.
carolinaradio said:If you want to look at a detailed playlist of WISX, you can look here. http://tunein.com/radio/Mix-1061-s29874/
It's very strange. They mix a lot of rhythmic stuff in to their playlist.
That is a very strange play list. It seems mostly Hot AC like Neon Trees and Jimmy Eat World. But then there's the more rhythmic stuff PLUS stuff like Cher and Whitney Houston. Yesh..not sure who they could possibly gain with that mix. The 70s stuff on MY is bad enough but gotta agree this mix looks even worse.
freqdev said:where does all this wisdom come from?
Sorry, thought a forum was a place to voice an opinion. Never said I was an programming expert. Just telling you how I view it as a listener.
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