Sorry about that, somehow the last post posted before I was done. Guess there isn't an undo botton here.
OK, if we look at 96.9 over the years, can we honestly say that all the decisions made have been correct ones? Certainly not. But my argument involving "if they want you, you are in and if they don't want you, you are out applies. When 96.9 was doing oldies, Pat Garrett as far as I'm concerned had what it took to bring the station to the next level which was to update the sound. He wasn't given the chance as they wanted to take a different direction without him. Apparently, past success means nothing and it's not reward to keep a job and grown into new goals. So they brought in Scott Walker. He was given a playlist and told to make something of it. The station changed because the personality of the station, particularly in AM drive diminished. But this is how Cox operates - keep the music coming and just shut up. And when Eagle was able to fly on it's own, Scott was gone.
And this is how things are done. Sure, it can make the bottom line look better but I'm convinced these type decisions will really hurt radio in the long run.
In prior posts, we have learned that one person programs 4 stations. A great money saver but it doesn't allow for any creativity as there is little time. Not than anyone around here from what I can tell even does it anymore, weekend programming is the same as M-F. I used to enjoy special weekend themes as it was good to hear songs you hadn't heard in a while - no time to do that now. The average listener does not benefit and it continues to remove that emotional bond and incentive to listen longer that I feel is a mistake.
Really, the listener remains underserved. I really wanted to mention this in prior posts about the decisions we experience that just keep chasing a part of a demo. You can put this under the GM goals and I can't really fault any of them for doing this as they are just carrying out orders. But what upsets me is how stations are often set up to fail so they can justify something else to make themselves look good. Again, the average listener is screwed.
We've seen a lot of posts regarding WMUV. Here is a classic example of what is wrong with the current thinking and radio station operation. When I mentioned in an earlier post about GM resume building, here is a classic example to illustrate my point.
When 100.7 was oldies, the station was allowed to die on the vine. The station received no life-support, the wrong people were in charge and potentially they could have done a lot better and grown profitability earlier. Today, I'm convinced, especially given the resurgence of today's oldies, they could have outperformed their replacement. But what were the events that occurred that can make the resume look better?
If you allow a station to flounder with the intent to replace it with another format, there is a strong potential that the replacement will perform better. Have you ever wondered why stations that seem to get it together are often flipped right at the point? It happened to KOOL because they needed to document improvement and increase in total audience. From a resume perpective to justify the flip, Gary can easily say "increased revenue XX %." But what is not said is the station went jockless for some time and now only has one person on-air. Sure you increase revenue. He then could say, " grew audience to Top 10 target demo." A stretch cracking the Top 10 but I saw someone on this board mention that like it was something big to celebrate. And lastly, he could say "first in Florida (or among the first) to introduce the Moovin' format to Florida." The fact that the format had little track-record and is now being dropped in some markets across the country, will of course not be mentioned.
This is what I mean when I say all of this is a game of survival for those in charge. it usually has little to do with making radio better and more exciting for the listener. Perhaps I'm naive but I believe it's all about the listener.