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January Ratings
- Thread starter artiemad
- Start date
B
BearFur
Guest
YaketySax said:
The Game will win out, because it has Boston's own Big Jim Murray!
kal30005 said:
Or...maybe people want to hear more than just the rhythmic-leaning hits, and like the music better on Q100
With their zero share, WGST has as many listeners as WUGA-TV in Athens has viewers.
This. Q took this book by 0.5, while Power took the previous two books, including by 0.9 in the Holiday book. I think this will be a seesaw battle for CHR in the market, with one station gaining the edge for a book or two at a time, then reverting to the other CHR, like WFLZ and WPOI in Tampa. I think this goes to show that there is room for two "full" service CHRs in the market and that CC simply adding a CHR will not bring about the demise of Q. Power will actually have to work to make matters miserable for Q.TheMusicMan said:
In response to another post, I'm guessing Cumulus is glad they didn't get too trigger happy about switching signals for AN 106.7, since the billing is really improving.
chrocket87 said:
IMO all Power needs to do is move to a more balanced playlist, rather than focusing on just songs with a "beat" - people get sick of the same stuff over and over - just compare how the newly rock-leaning Z100 is doing now compared to WKTU
I'd hardly call Z "rock-leaning". Outside of Fall Out Boy (which seems to be a CC-wide add) and Mumford and Sons, they're really playing no more rock than any CHR SHOULD be playing (Of Monsters and Men, Lumineers, Imagine Dragons). And I wouldn't necessarily compare them to KTU because they cater more to the Rhythmic audience and I thought they were reporting as Rhythmic at one point as well. If you really want to prove your point, compare Z to the CBS owned, and very rhythmic leaning, even for CBS, NOW and there's a real difference between those two!
I am posting these here only as a comparison to AN106.7. CBS finally subscribed WNEW to the Arbitron ratings this month. This is the first time we have seen any public ratings for WNEW. So here are the comparisons for the three new all news stations:
Sep12 Oct12 Nov12 Dec12 Hol12 Jan13
WNEW-FM
News CBS Radio -- -- 0.9 0.7 0.9 1.3
WYAY-FM
News Cumulus 1.3 1.5 1.5 1.1 1.3 1.4
KROI-FM
News Radio One 1.0 0.9 1.0 0.9 0.8 1.0
This is purely speculation, but from listening to KROI News 92FM, it sounds like Radio One has not made the investment in that operation the way CBS has in WNEW and Cumulus in WYAY. KROI has signal issues over a major chunk of Houston. WNEW has a transmitter that is in the wrong place and their signal does not cover the biggest areas of commuting. WYAY is not really signal handicapped like the other two stations. I do think it is interesting to compare the trends. Of course, this is not the target demos, so it really does not mean much.
Sep12 Oct12 Nov12 Dec12 Hol12 Jan13
WNEW-FM
News CBS Radio -- -- 0.9 0.7 0.9 1.3
WYAY-FM
News Cumulus 1.3 1.5 1.5 1.1 1.3 1.4
KROI-FM
News Radio One 1.0 0.9 1.0 0.9 0.8 1.0
This is purely speculation, but from listening to KROI News 92FM, it sounds like Radio One has not made the investment in that operation the way CBS has in WNEW and Cumulus in WYAY. KROI has signal issues over a major chunk of Houston. WNEW has a transmitter that is in the wrong place and their signal does not cover the biggest areas of commuting. WYAY is not really signal handicapped like the other two stations. I do think it is interesting to compare the trends. Of course, this is not the target demos, so it really does not mean much.
BarryATL said:
Your analysis is correct. KROI is very signal challenged and used to be a format targeted to 25-54 Female Blacks ("Praise")...definitely not the target demo for all news. WYAY on the other hand, was an oldies station that already had a good portion of the older-leaning audience. That IS part of All News' target, and show ratings show.
The only reason why WNEW is doing decently (but not the best for a news hungry town) is that it's a comfortable, CBS-style sounding station...which naturally does well. If RO, Cumulus, or Merlin had gone All News there, they would've been dead already.
chrocket87 said:
Z100 had Imagine Dragons in power rotation a couple weeks ago, when it was in the low teens - to me that signaled a rock-leaning trend, at least for them - and they were format leaders at one point for both Fall Out Boy and Mumford & Sons
I'll put it this way - the last time I remember Z100 leading on rock tracks was the early-mid 90s
AJ JAM said:
And watch Reggie Rouse at V-103 start skewing the station more R&B and soul-driven in middays (with Egypt) and late nights ("The Quiet Storm) along with station promotions/events towards the 25-40 year olds just to eat up what Majic recently gained. This is about to get really interesting in the next couple of weeks because I know them at CBS. It's about to be a war of urban music demos for sure...
As I can't say much for whether Atlanta's audience wants more Hot-AC or pure CHR but, compared to Q100, POWER is sounding better than Q. While mornings and middays are syndicated with Elvis Duran and Seacrest, Sonic is live in PM drive. Plus, the evening show with Maddox is miles better than voice-tracked, Perez Hilton/Adam Bomb. Power has Maddox with a live Top 9 at 9 countdown and they've recently started doing "Radio Graffiti" at 10pm. His whole show is like a party...and it's live! So...who knows but, my vote is DEFINITELY on Power over Q100.
Wild 105.7/96.7 has been promoting POWER 96.1 like crazy directing listeners there for Hit music. They even share the same live remotes and events. Let's not forget the POWER TV ads running like crazy. I'd say WILD's days are numbered. I just wish POWER 96.1 would take off and get into the streets and nightclubs.electroboy73 said:As I can't say much for whether Atlanta's audience wants more Hot-AC or pure CHR but, compared to Q100, POWER is sounding better than Q. While mornings and middays are syndicated with Elvis Duran and Seacrest, Sonic is live in PM drive. Plus, the evening show with Maddox is miles better than voice-tracked, Perez Hilton/Adam Bomb. Power has Maddox with a live Top 9 at 9 countdown and they've recently started doing "Radio Graffiti" at 10pm. His whole show is like a party...and it's live! So...who knows but, my vote is DEFINITELY on Power over Q100.
kilamanjero said:AJ JAM said:
And watch Reggie Rouse at V-103 start skewing the station more R&B and soul-driven in middays (with Egypt) and late nights ("The Quiet Storm) along with station promotions/events towards the 25-40 year olds just to eat up what Majic recently gained. This is about to get really interesting in the next couple of weeks because I know them at CBS. It's about to be a war of urban music demos for sure...
I've always had a crush on MAJIC over KISS. Even though MAJIC is syndicated mornings and afternoons, there overall sound is perfect. There weekend mixshows are awesome too, something that KISS doesn't do at all! Kila, you're right about what V103 will now do. With STREETZ 94.5 aiming at HOT 107.9, V103 will play more R&B to battle KISS and MAJIC. BTW, I would love to know how STREETZ is doing ratings wise.
N
Next Level Wildstyle!
Guest
electroboy73 said:As I can't say much for whether Atlanta's audience wants more Hot-AC or pure CHR but, compared to Q100, POWER is sounding better than Q. While mornings and middays are syndicated with Elvis Duran and Seacrest, Sonic is live in PM drive. Plus, the evening show with Maddox is miles better than voice-tracked, Perez Hilton/Adam Bomb. Power has Maddox with a live Top 9 at 9 countdown and they've recently started doing "Radio Graffiti" at 10pm. His whole show is like a party...and it's live! So...who knows but, my vote is DEFINITELY on Power over Q100.
100% Agreed! Enough pop/rock leaning material all over the dial. Not that there is anything wrong with pop rock or alternative, but if there is to be another pop/rock station on a full power signal then might as well add another urban. At least Power is focusing a bit more towards a different direction than the rest. And once WiLD is gone, Power will become the only current hits station that's not either straight urban or leaning heavy on the pop rock material. I still say 1 is better than none, and although WiLD is still my favorite station musically I'm smart enough to know that WiLD can no longer survive in Atlanta with Power, Q, and all the urbans surrounding it, especially with the challenge signal that it has.
IMO I believe they should move the afterhours electronic dance show from WiLD to Power and also bring the Midday (12:20pm) lunch mix to Power as well along with more weekday mixes. After all, Power will most likely become the one CHR that sounds live in Atlanta so if possible they might as well be the one who delivers the live party style mixes and atmosphere to the CHR folks the same way the urbans deliver some live party action to the urban crowd.
ShawtyBlack_ATL said:
Once again, agreed!
N
Next Level Wildstyle!
Guest
Actually, just noticed that WiLD has watered down their rhythmic playlist quite a bit and has shifted more mainstream pop in comparison to what they used to be not too long ago. I liked their November & December playlist. It's becoming more evident that WiLD will more than likely flip because if they continue to decrease the crossover rhythmic hip hop then they will begin to sound very identical to Power (yes, "begin" is indeed an accurate word here). The weeknight premium choice playlist is already very top 40 mainstream as it is. If WiLD sounds anymore similar to Power then Power might as well just pick up a few of the lighter rhythmic hits that WiLD is playing and both WiLD signals should be open for a new format. At least in my opinion this makes more sense than two ClearChannel CHR's becoming more and more alike. No, Power shifting to sound more like Q, Star, and even B98.5 to differentiate themselves from WiLD is not a better solution, lol.
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