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K-Love Adds Third South Bay Signal With KBAY Purchase

lanceventa said:
Numbers yes. But revenue no.

The Connoisseur purchase of Bonneville San Francisco included the 2024 BIA revenue report for the San Francisco market (which KBAY and KEZR were not part of but the other four signals were included). KUFX billed only $1.6 million, while KBLX billed $3.5 million (but the signal differences could balance those two out). Additionally each station's closest competitor were also among the lowest billing stations in the market with Cumulus' 107.7 KSAN billing $2.7 million and Audacy's 102.1 KRBQ at just $1.8 million.
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If you have the data and are willing/allowed to share, how did Live 105 do? I know in 2024, it was still relatively newly revived, but curious if it had gained any revenue traction.
 
chrocket87 said:
If you have the data and are willing/allowed to share, how did Live 105 do? I know in 2024, it was still relatively newly revived, but curious if it had gained any revenue traction.
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It's public information. The application was filed under KMVQ, and the document with the information is the one called "Local Radio Waiver Rule."
 
SacDX said:
I still feel like KBAY is gonna end up on 102.9, but I feel like it’s somewhat more possible now that they could end up on 98.5
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Let's remember, Country stations don't do well in two large American markets, SF and NYC. Moving K-Bay from 94.5 to 102.9 with its tower on San Bruno Mountain in Daly City gets you back to the same problem. You don't want Country music on a signal centered in San Francisco. There just aren't enough listeners.

Currently, KBAY has its tower about 10 miles SE of San Jose. So the new K-Bay should also be around San Jose. You'd think that maybe the K-Love people would let Connoisseur have one of the other stations owned by K-Love around San Jose, either 97.7 or 95.3. They're both lower power while adequately covering San Jose and its suburbs. K-Love doesn't need THREE stations in San Jose. But I guess that's not part of the deal.

San Jose has an underutilized FM station, 92.3 KSJO, aimed at the South Asian community. While that has a good signal, Connoisseur probably isn't looking to buy a replacement signal for KBAY. They want to flip something they already own.

So does Country bump Classic Rock off KUFX 98.5, another South Bay frequency owned by Connoisseur? Or Hot AC gets bumped off 106.5 KEZR, Connoisseur's other South Bay signal?
 
Gregg. said:
San Jose has an underutilized FM station, 92.3 KSJO, aimed at the South Asian community. While that has a good signal, Connoisseur probably isn't looking to buy a replacement signal for KBAY.
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KSJO is the station Cumulus leased in 2014 for it's NashFM country music service. It only lasted two years. It got killed by KRTY.
 


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