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Kevin and Taylor

MrRadio said:
I also knew that the sales department was making the programming decisions because Jazz Flavors was an easy sell.
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If you listen to WJZA you won't hear many commercials. Mostly promos for weekend shows and the GA lottery occasionally. *. Maybe last century Smooth Jazz was an easy sell in Atlanta, but I can only guess that Urban AC took the wind out of Smooth Jazz's sails. I am glad I don't have to sell the format.

* I often listen. My listernship has killed a lot of Atlanta stations. 3 formats on 106.7, The Fish, Dave FM, Z93 (classic rock) and 96 Rock. I think I should start a service. If you have competition in your market just let me listen daily and that station they will have to flip within a year.
 
secondchoice said:
My listernship has killed a lot of Atlanta stations. 3 formats on 106.7, The Fish, Dave FM, Z93 (classic rock) and 96 Rock. I think I should start a service. If you have competition in your market just let me listen daily and that station they will have to flip within a year.
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So YOU'RE the guy! LOL I wondered who was capsizing my favorite radio stations!
 
Actually non commercial tastes served me well when I was doing country if I didn't like a song (we used the old CDX) there was around a 25% chance it would be a hit. I occasionally got it right (Brooks &Dunn). Unfortunately we didn't report so I never got credit for early air play.
 
Smooth jazz and other background music formats took a big hit with the advent of the PPM.
 
It will be interesting to see how well (or not) this move works for Star 94.

My experience has been that CCM listeners are CCM listeners. They are fans of specific radio stations more so than the specific air talent found on those stations. When a prominent CCM personality crosses to a secular music station in the same market, little of their incumbent audience follows them to their new station.
 
MarkW said:
My experience has been that CCM listeners are CCM listeners. They are fans of specific radio stations more so than the specific air talent found on those stations. When a prominent CCM personality crosses to a secular music station in the same market, little of their incumbent audience follows them to their new station.
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One example of that might be the negative reaction after Amy Grant went pop.

My view is that it's rare a radio station changes its format to suit an incoming air talent. It's usually the other way around. My sense is that they're banking on the ability of Kevin & Taylor to entertain the station's current audience, rather than for them to attract former listers of the Fish.
 
TheBigA said:
One example of that might be the negative reaction after Amy Grant went pop.

My view is that it's rare a radio station changes its format to suit an incoming air talent. It's usually the other way around. My sense is that they're banking on the ability of Kevin & Taylor to entertain the station's current audience, rather than for them to attract former listers of the Fish.
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I pretty much agree with you although I believe they will also bring some of their former Fish listeners over to Star given K&T's strong relationship with them over 25 years, a relationship that has continued on social media since K&T have been off the air.

To my ears, Star's music mix has dramatically changed compared to 6 months ago. Almost everything I'm hearing was a pop hit. A small number of songs on the playlist might have to be eliminated from K&T's daypart.
 
One other thing: Rodney Ho's story said that according to PD Emily Boldon, Star will soon be adding talent in middays and afternoon drive.

I'm still puzzled that Star let go its well regarded PD along with its midday and afternoon hosts in a company-wide budget cut, and then turned around and hired a heavyweight PD and will soon be rebuilding those dayparts.

At the time, Lance mentioned that sometimes layoffs are used as excuses to let go certain employees, which is certainly true. But I doubt that was the case here since they all were so well respected, and the station was doing well in its target demos. I can't speak to the salaries they were earning compared to new people. (I mean how much could Skye--now at B98.5--been making?)

Perhaps the station was obligated to participate in Audacy's layoffs, and Market Manager Rick Caffey was able to find some dollars and sell Audacy management. Maybe Audacy made the moves thinking new troops could significantly increase ratings. Who knows?
 
TheBigA said:
Not many Audacy stations have local talent in middays. I wonder if it'll be local or an extension of the morning show.
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Rodney’s story is likely behind a paywall, but it did not sound like it will be an extension of the morning show.

But you brought up a good point. Ms. Boldon did not say the talent will be local.
 
Kevin kind of disappointed me by negativity bashing is old station . Said they have hit the big time now but other than 94.1s better signal I’m not sure why star was an upgrade. Unless the studio facilities are way superior and that Salem was cheap or something. But the fish had better ratings than star most of its existence. I will use the app to listen to more of what was said after 6:30 since I was at work.
 


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