My 103.9 is another generic radio format for a stale radio market. My 103.9 disguises itself as a unique radio station that will play anything Phoenix radio listeners want, but in reality, they will only play 80's music with a hint of 70's and 90's mixed in. They claim to be "uniquely designed to be created by you," but we all know that's not true. I bet if everyone voted to hear "That'll Be The Day" by Buddy Holly or anything pre-1970's, they wouldn't play it. Doesn't fit with their Generation X theme. Who knows, I could be wrong, but the "we'll play anything" moniker has been done before by 98.7 The Peak and we all know how that turned out.
With this latest move, any uniqueness about the Phoenix market has almost gone away. The only thing keeping me from listening to satellite radio 24/7 is our beloved Lumberyard (one of the most unique stations in the country just because they're so darned Kookie over there! ;D) and KTAR-FM in the mornings when they're all news. Besides those two little exceptions, the general rule is that Phoenix radio is a huge disappointment. No true oldies station on FM, no dance station, no alternative, no AAA, no all news, no smooth jazz, no classic country, no sports on FM. KWSS-LP is a great station, but where I live in the east valley, 106.7 is pure static. Sames goes for trying to pick-up 96.3 Real Country out of Wickenburg for that classic country fix. If the Lumberyard ever blows up and goes infomercials 24/7 or if KTAR decides to dump Ned and Connie for more Twitter talk, I'll be saying, "Check Please" to Phoenix radio!