Nearby markets such as Vegas, LA and San Diego each have TWO alt. rock stations. Yes, Phoenix's demos are different than LA/SD however they're in the SW and not so much different that the format can't work. If someone flips to that format it could end up being a good thing as 103.9 had become essentially a classic alternative station and at a 0.8 rating, something had to be done. The format was burned out by this point on that frequency.
The void for alt. rock in Phx. isn't the 0.8 rating that 103.9 leaves behind but the void of what an alternative station could potentially fill if the format were executed properly and consistently.
But who, if anyone, will step up and do the format?
The void for alt. rock in Phx. isn't the 0.8 rating that 103.9 leaves behind but the void of what an alternative station could potentially fill if the format were executed properly and consistently.
But who, if anyone, will step up and do the format?