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KEXX goes Classic Rock

And Phoenix radio goes deeper into the crapper. Don't we have enough "Classic Rock" or "Adult Hits" or whatever you want to call them stations in Phoenix already?

Is there any hope for over the air radio in Phoenix?
 
Maybe their numbers are going down because of the morning show & music selection rather than the station as a whole.

I mean, when you have a morning show that plays Pat Bennitar on an alternative station you cant expect to keep your core listeners!

If the music & content was applicable to the format I'm sure the number would be a lot better - what are your thoughts?
 
"Not classic rock" my foot. :-\

If KOOL and KSLX are already playing 80's tracks (since that what "Generation X" means), is the only difference between KOOL/KSLX and the new "my 103.9" is that 103.9 *won't* be playing The Doors and "Brown Eye Girl"? Because for those of us who grew up in the 80's, Pat Benatar definitely qualifies as "classic rock." No amount of semantics gymnastics will change that. If, OTOH, "my 103.9" were to play Captain Sensible's punk staple "Wot" - precursor to Toni Basil's "Hey Mickey" and The Ting Tings' "That's Not My Name" - I'd be considerably less skeptical.

Can there PLEASE be some GOOD NEWS for Phoenix radio-? Just one good thing? Pleeeeeeez??
 
Robctas said:
Maybe their numbers are going down because of the morning show & music selection rather than the station as a whole.
Click to expand...

Well morning show + music selection = the station as a whole. Traditionally, a station is "your home of (fill in the blank talent) in the morning, and (fill in the blank music) all day!" Typically the morning show plays the same music as the station, and the personalities fit the lifestyle of the target demo. Pratt fits neither of these descriptions, which leads me to believe that maybe (conspiratorial thinking on my part) part of his deal was that the station would eventually drop "alternative" in favor of something more palatable to his aging and out of touch audience.

If the "classic rock" thing is really a smokescreen, and if what I've heard about Pratt's problem with following music logs is true (he seems to think he knows better what people want to hear on his show), then perhaps we've been hearing the new music format of 103.9 all along. So maybe it is "My 103.9, your home of Dave Pratt in the morning, and musical train wrecks all day!"
 
Here's my question(s)...

If X is getting rid of alternative, do you think anyone (besides KWSS) will pick up the format, and if so, do you think anyone could be successful with it in this market? KUPD? KNRJ? KPKX? KYOT? KAJM? The reason I ask about KYOT is that I am surprised that CC hasn't attempted alternative in this market when they have in other markets where they already have CHR and HOT AC stations. Although still relatively new, Eva hasn't performed too well and I just do not see the need for two old school stations, although I'm not sure I'd have faith in them with the alternative format.

Also, with X changing, do any of you think that KKFR will be next on the Magic list?
 
Eva is probably the only full market signal I see it being tried on, however I am not sure I want Clear Channel to be the ones to try it. They don't really have any alternative stations I am a fan of. I could see 97.5 or possibly 101.1 trying it after the move in is completed. I could also see kupd or kdkb leaning slightly more alternative. As far as Riviera changing Power, I don't see them doing much more than tweeking it at this time. Their ratings are 3 times more than 103.9 and not that far behind a few of the big sticks and their best performing of their three stations.
 
Ford said:
....maybe (conspiratorial thinking on my part) part of his deal was that the station would eventually drop "alternative" in favor of something more palatable to his aging and out of touch audience.
Click to expand...

Just a few thoughts and questions I have in regard to everything here:

IS HE DOING IT MORE FOR RATINGS OR PASSION?
Who knows... it's always possible that Dave and the format could still work to some degree... after all, look at Rick Dees! He's still up and doing his thing based almost purely on true passion, even regardless of how many people are making fun of him because of his age and generational gap (http://boards.radio-info.com/smf/index.php?topic=202849.20). The question is; Was this format flip more about changing to make an attempt at being the best in ratings, or was it simply for someone who's willing to sacrifice ratings a bit to fulfill a deep passion by replacing a format that wasn't doing all that great to begin with? Is the thought process behind this change "Lets change for the better"? OR is it "This new idea couldn't be any worse than what was originally going on"? Even if they put the most sensible and promising format with the highest possibility of achieving outstanding ratings on 103.9, what is the best that it could do there? Should the signal even be used to compete with the big dogs, or should it just be used to "experiment" with, with the goal being to just do "good enough" in ratings to maintain a certain level of success?
___________________________________________________________________________________

By the way; Keep in mind that this entire post is coming from me - someone who is completely indifferent to the changes at 103.9, so I'm not taking any sides on the issue.

FORMAT FLIPS & FRUSTRATION
One major flaw I see in all these complaints about the format flip is the fact that there are always complaints almost EVERY time a station flips formats, so I'm not sure how much of a difference people will make this time around. I'm not saying people shouldn't voice their opinions and release tension. I'm just saying that I doubt it will make a difference when it comes to the overall format decision, so no one should secretly expect it to.

BLESSINGS IN DISGUISE
I think everyone here already knows that my true love and passion for 103.9 existed when "The Original" 103.9 - KPTY Arizona's Party Station was around; The times when things were live and the music was fun, the 602 Party Crew was out and about, the mixmasters were serving up the music party style, and we all got to guess what's down the Kid's pants every afternoon after school. I still remember how p----d I was when THAT format flipped!! ... But flash forward to today, and man! Although times have changed, my wishes for a similar station to resurface has been fulfilled - on a bigger and better signal! ...AND in addition to that, my favorite sounds also came back into style. Moral of the story? You might be upset about the changes now, but.... who knows what the future holds in store? This recent change at 103.9 could be a blessing in disguise. No one knows what this recent flip could cause another station to do down the road, and if dance can make a come back, I'm sure alternative can and will someday as well. If you could get your ultimate wish, where would you want your favorite alternative tunes played? On 103.9? Or on a different signal? While many of you think of it as a loss, keep in mind that this door closing may be an even bigger and better door opening in the long run. The fact that alternative is "dead" now doesn't mean it's over forever. It just means that someday it will make a huge comeback.

Enjoy your day, folks. 8)
 
KDM 7000,
Thanks for the insightful thoughts!
Things are never really bad or as good as one expects. This will even out over time.
 
2Son said:
I'm a little curious as to what your 'real' alternative means.
Click to expand...

That's a helluva question, and should be posed to everyone who is angry about the pending demise of X. Was it really a 'real' alternative station?

Not by my standards. A 'real' alternative station is a moving target. A station that was playing The Clash in 1979, or Nirvana in 1990 before they became huge would count, but only if they stopped playing them after those bands got on "the charts."

I don't know what it means today, but I think it is safe to say that a 'real' alternative station isn't playing Green Day or Nickleback or Hoobastank or any of the other bands that were in heavy rotation on what passed for "alternative" stations a decade ago.

The fact is, what passed for "alternative" a decade ago was never really alternative in the first place, and as such lamenting the death of a station that tried to cling to that sanitized version of what counted for alternative is an exercise in futility.

If there is such a thing as a 'real' alternative station out there, it exists on the internet, and anyone who grew up listening to stations named "The Edge" or with the letter "X" in their calls would probably tune it out in a minute or two, dismissing the music as so much noise.
 
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