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KFRC

DavidKaye said:
SFStatic said:
Most people say they want variety, but when you actually play a huge playlist, the ratings drop like a bomb.

Indeed. People say they want variety. KPIG has one of the largest playlists around, and certainly the most variety for a commercial station. Does anybody listen? Well, nobody here seems to, else they'd be talking about it, no?

Yea, KPIG has a big variety... If you are a burned out hippy. Almost nobody listens to KPIG because it only sounds good if you are high.
 
Are we really that unaware of how well KPIG does, and why/how it is considered one of Mapleton's favorites? Burned out hippies? No one listens? Are we making this stuff up as we go along and consequently simply believing it? On THIS board?!

Just checking.

-Not (yet) burned out.
 
Tube Shortwave said:
Yea, KPIG has a big variety... If you are a burned out hippy. Almost nobody listens to KPIG because it only sounds good if you are high.

Actually, it is 7th in the market, and does even better in adult demos.
 
DavidEduardo said:
Tube Shortwave said:
Yea, KPIG has a big variety... If you are a burned out hippy. Almost nobody listens to KPIG because it only sounds good if you are high.

Actually, it is 7th in the market, and does even better in adult demos.

But, not in this market. Not the version on the weak AM signal unable to cover the Bay Area.
 
But, not in this market. Not the version on the weak AM signal unable to cover the Bay Area.

Hadn't the discussion turned to the viability of "variety" (used loosely), not signal?
 
DeadAudicy said:
But, not in this market. Not the version on the weak AM signal unable to cover the Bay Area.

Hadn't the discussion turned to the viability of "variety" (used loosely), not signal?

" Actually, it is 7th in the market, and does even better in adult demos."

Just offering an important clarification on which market and which signal. Not a comment on "variety."
 
DavidEduardo said:
Actually, it is 7th in the market, and does even better in adult demos.

KPIG (AM) 1510 doesn't even show up in the Bay Area, even though their transmitter was moved to West Oakland where it can serve both Oakland and SF well with its daytime signal. Since most people listen to radio during the daytime, and since people profess to like variety, KPIG (AM) should have an audience of some sort. It doesn't.
 
"Since most people listen to radio during the daytime, and since people profess to like variety, KPIG (AM) should have an audience of some sort. It doesn't."

Well, I like KPIG (and I don't get high, either). But I do NOT listen to music on AM radio, period.
 
Lkeller said:
Well, I like KPIG (and I don't get high, either). But I do NOT listen to music on AM radio, period.

So, you didn't listen to the old airchecks and the 60s music KTRB ran last year before they began regular broadcasting?
 
Ok, it is now officially the KPIG thread. KPIG does what most on this board ache for in radio programming, and they do it pretty well. They ride the edge, wallow in originality, break the rules, provide variety, are riddled with humor, stay away from tired formatics, are genuinely listener involved, stretch the definition of "program" daily, are heavily into the local music scene, and fit no format. It is, in the opinion of their listeners, thorough radio entertainment 24/7.

Their listeners? KPIG has historically (20 years now) done very well in the original market of license, Monterey/Salinas, usually rated 6 to 8 out of 26. Mapleton has consequently put them in SLO, Chico, and finally the Bay Area. Their listenership is soon to grow exponentially.

Mapleton just bought a 50k 1510 signal in Spokane with the intent to downgrade it's clear channel status so that the 1510 in the Bay Area can be upgraded (it will be a much stronger signal). Mapleton has also just partnered with Dial Global Digital to hit terrestrial stations throughout the US with the KPIG program as broadcast.

Oh and by the way, Atwater...measley and AM as the Oakland signal may be, it sounds great on my old Atwater Kent. And some of the depression swing is just right for the overall effect! And Lkeller, remember when the truism was "the worse the signal, the better the music" (or vice versa)?
 
"So, you didn't listen to the old airchecks and the 60s music KTRB ran last year before they began regular broadcasting?"

ER...uh...got me there, David. Yes, I listen to air checks, and I listened to a lot of the programming Boss David provided to KTRB when they first started. But that's different...that's fun, nostalgic, historic, reminds me of when radio was boss, etc.

But if you stripped out all the historic radio formatics, jingles, and DJs - would I have listened just to those old songs on KTRB. No.

As much as I enjoy KPIG, and keep the dial glued to 107.5...uh, I mean "107 oink 5" when I'm down on the Monterey Peninsula, music loses depth and dimension in static filled low fidelity monaural.

It's too bad nobody is brave enough to give it a try on a major market FM frequency. I'd bet the ratings would be as good as MOViN or Live 105.
 
DeadAudicy said:
Mapleton just bought a 50k 1510 signal in Spokane with the intent to downgrade it's clear channel status so that the 1510 in the Bay Area can be upgraded (it will be a much stronger signal). Mapleton has also just partnered with Dial Global Digital to hit terrestrial stations throughout the US with the KPIG program as broadcast.

Yipes! Mapleton just bought KGA. I'll be damned. Normally I'd mourn the loss of KGA, but they've been all-syndie for ages now, so loss of its clear channel signal is really no loss at all. Their stuff is duplicated everywhere. I'm just wondering if upgrading Piedmont's 1510 would really be worth it for the KPIG format or should they really have been looking into getting an FM LMA or buying an FM outright instead?

In the meantime, until they do do the legwork on the signal changes, couldn't they just run the KPIG format on KGA? Maybe I'll suggest it to them.
 
"Normally I'd mourn the loss of KGA, but they've been all-syndie for ages now, so loss of its clear channel signal is really no loss at all. Their stuff is duplicated everywhere. I'm just wondering if upgrading Piedmont's 1510 would really be worth it for the KPIG format or should they really have been looking into getting an FM LMA or buying an FM outright instead?"

I hope you're not mourning the loss of Spokane's outlet for O'Reilly, Ingraham, and Savage. Mapleton's not talking to me, but I really don't think having a low power AM near the top of the dial is going to get them much of a Bay Area audience, even if the Spokane acquisition allows them to tweak the signal.

Now briefly back to the original topic of this thread - KFRC - I'm going to stick my neck out here knowing full well that it will be chopped off..but I think 106.9 DOES sound better. Yeah - I know we were all hoping it would become K-Earth North or WCBS West, so we've been disappointed. But to my ears, the music is sounding better, more upbeat, and more of what I listen to a classic hit station for. If I want more mainstream rock and album cuts, I tune in KFOG.

So far I've only listened during Coffey and Moore's shows, but they seem a little more engaged to. Of course, I have to admit, I had stopped listening altogether in the months before the "rebuild," so perhaps I'm just imagining it...
 
Lkeller....Agree with you to a point...better, but not great! There still seems to be some resistance to move "out-of-the-safe-little-box" playlist? If you go to KONO1011.com and look at their playlist, it kind of explains what I'm talking about. KFRC has got to do better if they want to get some half-way decent numbers!

And the reason I keep mentioning KONO is because they are pulling huge numbers in San Antonio, which, by the way, is largely Hispanic! Why....because of the music.....plain and simple! They play a much larger scope of mostly "good" songs and they don't repeat as much...Their ratings show that it works!
 
Either KFRC's music is working, or they are the beneficiary of dumb luck, because they were up in the right demos in the latest trends.
 
An 0.9 to a 1.3 is encouraging, but is it an indicator that the music is working or is it a temporary bubble? This is a market with 6 million potential listeners...so what does a .4 jump represent?
 
If the A's have a good year, they could be a 2.0 by the summer. If they have a bad year...Then the 1.2 is the A's fault "cause they chased the music listeners"...
You call that a win win in the program director business. Because you can get your bosses to keep you a while longer to celebrate your ratings or to fix your ratings problem. ;)
 
KFRC is a good sounding radio station, since the history of rock and roll. the only problem is Jay coffey they should replace him for Bobby Ocean! even on KRTH I Could not listen to Jay Coffey. I called him on the request line back in 1987 he was very unfriendly. and as I heard he destroyed The KRTH Format.
 
Does anyone remember the format of krth in the 80's? they played everything. and there was nothing Jay Coffey could do about it.
 
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