KJLH is so unfocused right now.

[BJordan]

I don't remember KACE. I heard of it though but I never got a chance to listen to it.

 

[mandella]

It's not the signal that keeps KJLH at the bottom of the pack. KDAY has an even worse signal, and has 4 times the cume. And that's not including the inland empire simulcast. It's the horrible programming. It's possible to play hip hop and R & B, but it takes a talented PD/MD and staff to make it work. They simply don't have a target audience. What's their branding statement, 'Radio Free'? What does that mean? 'Total Music Expression' of course. Now what does that mean? Who knows? They don't seem to be able to adjust with the market like other stations. KJLH never had a world class signal, but still had decent ratings even with more compettition in the format. Hell, they don't even change the sweepers for months. They even used to have a small outdoor marketing campaign, and TV spots!!! Listen to the audio processing compared to KDAY. BTW, Does anyone know what their annual billing is? The station can't be making $$$. Kjlh will always have an adult image in this market. Why would an 18-24 year old even have it locked in, with Power, Amp, Kiis, and Kday to choose from? That's their parents and even grandparents station. You think that playing more rap and hip hop on weekends, with old jocks is gonna attract young listeners, or blow off their old core listeners? Steve Harvey actually did better on KDAY! You can't blame the demise of KJLH on the signal, black audience migratiion, or PPM. The station simply needs to seriously reposition itself. A new PD is a start.

 

[justpassingthough]

It's not the signal that keeps KJLH at the bottom of the pack. KDAY has an even worse signal, and has 4 times the cume. And that's not including the inland empire simulcast. It's the horrible programming. It's possible to play hip hop and R & B, but it takes a talented PD/MD and staff to make it work. They simply don't have a target audience. What's their branding statement, 'Radio Free'? What does that mean? 'Total Music Expression' of course. Now what does that mean? Who knows? They don't seem to be able to adjust with the market like other stations. KJLH never had a world class signal, but still had decent ratings even with more compettition in the format. Hell, they don't even change the sweepers for months. They even used to have a small outdoor marketing campaign, and TV spots!!! Listen to the audio processing compared to KDAY. BTW, Does anyone know what their annual billing is? The station can't be making $$$. Kjlh will always have an adult image in this market. Why would an 18-24 year old even have it locked in, with Power, Amp, Kiis, and Kday to choose from? That's their parents and even grandparents station. You think that playing more rap and hip hop on weekends, with old jocks is gonna attract young listeners, or blow off their old core listeners? Steve Harvey actually did better on KDAY! You can't blame the demise of KJLH on the signal, black audience migratiion, or PPM. The station simply needs to seriously reposition itself. A new PD is a start.

I think you hit the nail on the head. I primarily listen to hip hop- with KPWR, KAMP and KDAY being the stations I mainly listen to. Until I read this post, I was still under the assumption that KJLH was an Urban AC station, as I hadn't even sampled them in years. With no marketing or promotion whatsoever, how was anyone to know that it had transitioned.

 

[mandella]

I don't think Don Amiche is very funny, but he has talent, but would much better off as a solo act. He has a general market sound, is a good jock. Just needs direction. Tammi, for some odd reason is trying to sound too sister girl country ghetto. She actually said " 50 cent 'quadripled' his money from an investment! Quadripled?? What??? I'm so tired of the "he be dis and dat. Why do she talk like dat? She be sounding ignant. They must be emulating Steve Harvey, only Steve's grammar, or lack thereof is only an act. I got it! How about some major market talent for a change. Might help.

I laughed out loud when I read this post. I do not care for Tammi but Don Amiche has potential.

I still like Lon McQ. He is the only thing left of the "old" KJLH so I would not want to see him go unless they bit the bullet and reformulated their whole presentation.

I do not know what to think of the new music mix. Urbans around the country are playing more R&B and Urban ACs are playing more hip-hop so there does seem to be a gradual convergence of the two formats. As another poster said, day-parting would be a more logical way to do it though.

 

[mandella]

Wow! This station never ceases to amaze me. Tammi Mac just called the Reuters News Agency "Rooters"! Rooters? OMG... Fortunately, Don Amieche corrected her with the correct pronunciation(Royters). Damn!! If you don't know, why not ask somebody. That station just has absolutely no credibility. As a listener, it makes me cringe. Who wants their intelligence insulted everytime she opens the mike? Only proves that she doesn't even understand what she's reading on the air. Why was it even important to mention Reuters in the first place? Why have a afternoon team anyway? Let Don go it alone. She hurts him as a talent.

 

[wdb2003]

I don't remember KACE. I heard of it though but I never got a chance to listen to it.

It was a Urban Oldies station back in the 90's on 103.9FM. It was own I think by Willie Nelson then COX took over the station in the late 90's then it got sold to a Hispanic Radio Company. Now its a Spanish Oldies station. It used to be called V103.9 in the early 90's and played Hip Hop but the owner didnt care for the Hip Hop music mainly becasue the word B#### and N#### so they flipped it to Urban Oldies. I didnt listen to it but when I was younger my barber shop would always have it on. Not to mention the station served as a postive voice for the community during the riots of 92 very scary during that time. It was also Tom Joyners first station didnt make any noise or a ratings success. It left the air right around the time KCMG went on the air. My mom had some old tapes not sure if their still around.

 

[BJordan]

Radio Free means that they play whatever they want with no strings attached. They're not under a major company like all those other radio stations in the U.S.

 

[davideduardo]

It was a(sic) Urban Oldies station back in the 90's on 103.9FM. It was own I think by Willie Nelson

Willie Nelson? Might as well be Ricky Nelson.

Or, more likely, All Pro, controlled by Willie Davis

then COX took over the station in the late 90's

It went to Cox in July of 1994.

then it got sold to a Hispanic Radio Company.

Hispanic Broadcasting Corporation, sale closed 02/11/2000.

Now its a Spanish Oldies station.

Actually, it's not. It is a Spanish language adult hits / classic hits station playing about half 90's and 00's and the other half 70's and 80's.

"Spanish oldies stations" are all in Spain, anyway.

 

[davideduardo]

It's not the signal that keeps KJLH at the bottom of the pack. KDAY has an even worse signal, and has 4 times the cume.

KDAY actually has a slightly better signal due to the antenna location, which has less shadowing than KJLH which is a bit farther back on the hill.

And, of course, KDAY has a format that is much more likely to appeal to Hispanics and non-Hispanic whites. KDAY has about 45% Hispanic listeners, and 25% non-Hispanic white / Asian /Other, with 30% Black. KJLH is 96% Black, so the cume potential is vastly lower for KJLH as there are only about 800,000 12+ Blacks in LA, while there are 4,600,000 Hispanics 12+.

KJLH never had a world class signal, but still had decent ratings even with more compettition in the format.

That was in the diary. While most stations grew in cume in the PPM, the limited audience potential for KJLH made it go down, as TSL was more compressed for everyone.

PPM is the biggest issue they faced. The last pre-PPM book was a 1.2, while the first 3 PPM books averaged 0.5. They lost 70% of the AQH due to methodology.

Does anyone know what their annual billing is? The station can't be making $$$.

Around $5 million, which if costs are contained could throw off $1.5 million to $2 million.

 

[mandella]

It's not the signal that keeps KJLH at the bottom of the pack. KDAY has an even worse signal, and has 4 times the cume.

KDAY actually has a slightly better signal due to the antenna location, which has less shadowing than KJLH which is a bit farther back on the hill.

And, of course, KDAY has a format that is much more likely to appeal to Hispanics and non-Hispanic whites. KDAY has about 45% Hispanic listeners, and 25% non-Hispanic white / Asian /Other, with 30% Black. KJLH is 96% Black, so the cume potential is vastly lower for KJLH as there are only about 800,000 12+ Blacks in LA, while there are 4,600,000 Hispanics 12+.

KJLH never had a world class signal, but still had decent ratings even with more compettition in the format.

That was in the diary. While most stations grew in cume in the PPM, the limited audience potential for KJLH made it go down, as TSL was more compressed for everyone.

PPM is the biggest issue they faced. The last pre-PPM book was a 1.2, while the first 3 PPM books averaged 0.5. They lost 70% of the AQH due to methodology. What was their pre ppm cume? TSL? KKBT was still black, and so was KDAY at that point What % of their audience was black then? What % of the hispanic sample is exclusively spanish speaking? and whitin their coverage area? Just a few questions out of curiosity.

Does anyone know what their annual billing is? The station can't be making $$$.

Around $5 million, which if costs are contained could throw off $1.5 million to $2 million.

 

[mandella]

What was the KJLH cume pre PPM? TSL? KKBT was still black and so was KDAY at that point. What % of their audience was black then? What % of the hispanic sample is exclusively spanish speaking, and within their coverage area (L.A. metro)?

 

[davideduardo]

What was the KJLH cume pre PPM? TSL? KKBT was still black and so was KDAY at that point. What % of their audience was black then? What % of the hispanic sample is exclusively spanish speaking, and within their coverage area (L.A. metro)?

Pre-PPM, KJLH had a cume (12+) in the 350,000 range. In PPM, it is 400,000. That's just 50,000 in cume increase. By contrast, KIIS went from 1.9 million to around 3.5 million. Class A FM duo KRCD/V went from 700,000 tpo 1.25 million.

In TSL, all stations went waaaaay down due to the nature of a precise measurement method. KJLH went from a very wobbly 7 hour average weekly TSL (from 5 all the way to 8 over just 6 books) to 2 1/2 to 3 hours in PPM over many books.

The sample mirrors the market. The percentage of Spanish dominants is data provided by Nielsen, and that does not change between diary and PPM (any sample difference is weighted up or down to make it totally proportional) but it does change over time, just as there is an annual population adjustment. Of 4.6 million 12+ Hispanics per the 10/10 update, 2.5 million are Spanish dominant. However, keep in mind that language preference does not necessarily determine music preferences... in Latin America, English language pop and rock and AC music is enormously popular in places where a much smaller percentage know any English.

In the Fall 2007-Winter, 2008 book average, KDAY's AQH listenership was 73% Black, KJLH was 93% Black, and The Beat was 73%. From what we know about ascription, perhaps 4% of a station's listening can come from ascription and that means the KJLH audience was 95% to 96% Black, just as it is in PPM, which has no ascription.

So, what we end up with is essentially no cume growth diary to PPM for KJLH, even with less competion, and major compression in TSL, which all stations underwent but nearly all other stations got big cume jumps that compensated... since share is derived from TSL and Cume (as is rating and AQH Persons).

 

[AM FM listener]

And, of course, KDAY has a format that is much more likely to appeal to Hispanics and non-Hispanic whites. KDAY has about 45% Hispanic listeners, and 25% non-Hispanic white / Asian /Other, with 30% Black. KJLH is 96% Black, so the cume potential is vastly lower for KJLH as there are only about 800,000 12+ Blacks in LA, while there are 4,600,000 Hispanics 12+.

KDAY is only 30% Black? That is surprising to me. So, it's not really "urban" but rather some form of "rhythmic" huh? KPWR probably has a similar ethnic composition, no?

 

[davideduardo]

KDAY is only 30% Black? That is surprising to me. So, it's not really "urban" but rather some form of "rhythmic" huh? KPWR probably has a similar ethnic composition, no?

Power of late is about 56% Hispanic, 21% Black and 23% Other.

Power has, as far back as I remember, always had an Hispanic majority... ususally 55% to 60% of the AQH, and just a thy bit more Hispanic than KIIS, which is around 48% to 50% Hispanic.Amp, however, is the leader with 66% of its AQH being Hispanic.

 

[justpassingthough]

And, of course, KDAY has a format that is much more likely to appeal to Hispanics and non-Hispanic whites. KDAY has about 45% Hispanic listeners, and 25% non-Hispanic white / Asian /Other, with 30% Black. KJLH is 96% Black, so the cume potential is vastly lower for KJLH as there are only about 800,000 12+ Blacks in LA, while there are 4,600,000 Hispanics 12+.

KDAY is only 30% Black? That is surprising to me. So, it's not really "urban" but rather some form of "rhythmic" huh? KPWR probably has a similar ethnic composition, no?

I think the best way to classify KDAY at this point is rhythmic oldies. Ten years ago, KCMG went after the audience with the jammin' oldies format that played disco, soul and r&b from the 70s and 80s. KDAY is the current incarnation of jammin' oldies, if you will, except updated to the hip hop and r&b sounds of the 80s and 90s primarily (with some early 2000s in the mix). As a regular listener, and someone who grew up listening to KPWR, its pretty clear that they're going after people who listened to KPWR back in the day but aren't into new music. I straddle the generations so I still listen to KPWR fairly regularly, but I certainly appreciate the classic rhythmic sound of KDAY too.

 

[mandella]

Do you think KDAY will actually go 'live' with the ownership change? Might give them a bit of a spike don't ya think? At least a 'live' and local morning show might enhance their brand. Without the huge dept that Magic was saddled with, and a positive cash flow, perhaps they'll take the next step and become a bigger player in the market. The potential is certainly there, with a combined cume of around 1.5 million. Any thoughts?

 

[davideduardo]

Do you think KDAY will actually go 'live' with the ownership change? Might give them a bit of a spike don't ya think? At least a 'live' and local morning show might enhance their brand. Without the huge dept that Magic was saddled with, and a positive cash flow, perhaps they'll take the next step and become a bigger player in the market. The potential is certainly there, with a combined cume of around 1.5 million. Any thoughts?

Just a guess, but I smell Indie...

 

[BJordan]

KDAY sounds way better than KJLH. KDAY reminds me of The Beat & Power 106 during their competitive days in the 90's and early 2000's.

 

[mandella]

Do you think KDAY will actually go 'live' with the ownership change? Might give them a bit of a spike don't ya think? At least a 'live' and local morning show might enhance their brand. Without the huge dept that Magic was saddled with, and a positive cash flow, perhaps they'll take the next step and become a bigger player in the market. The potential is certainly there, with a combined cume of around 1.5 million. Any thoughts?

Just a guess, but I smell Indie... You could be right.

 

[wdb2003]

You can tell KDAY is getting better. The music rotation and the mixes on the weekends make the station sound fun. Some live voices would be nice just dont hire any damn celebs. to host remeber Sinbad, John Salley yuckkkkkkkkkkkkkkkkkk