rbrucecarter5 said:
Young people are discovering the music from the 50's, 60's, and 70's because it is good music.
Young people may be familiar with the music of that era just like boomers knew about Frank Sinatra and Bing Crosby. Doesn't mean they are flocking to it on the radio. I don't see that happening among any of the young people I know, who think that 80's music is ancient history. Show me how KLUV and KONO are tearing it up in the 12-24 demos. And where Mom and Dad aren't controlling the station selection. Uh-huh.
A lot of the later stuff basically sucks because artists were focused on videos instead of musical quality.
Generational chauvinism. "My generations music is best, everything else sucks." You have turned into your parents, who thought that Rock 'n Roll was garbage.
Glee is enormously popular playing oldies remakes.
The key word is "remakes." These are modernized versions of old tunes--something that existed in Top 40 radio half a century ago. However, Oldies stations don't play modern remakes of 50-'s-70's music. Bad comparison.
Big Time Rush is fixing to debut 4 Beatles remakes.
Still remakes, which the Oldies stations don't play.
Many artists cite old songs and artists as their inspiration.
Nothing new here. Artists have always been influenced by those who came before. But we are talking about music from decades ago, not what is being produced today.
Oldies are all over TV in commercials.
That is because licensing fees are much cheaper for old music, which isn't being played much any more. Songwriters and performers are looking for income streams, and are chopping their royalty demands to avoid becoming irrelevant.
They are played in restaurants.
Some do, but I hear all kinds of stuff in restaurants, most of it pretty bland. You must really enjoy the burgers at Sonic.
But when San Antonio and Dallas, Los Angeles, New York and many other cities have oldies / classic hits in the top ten of the ratings, even top five - there is a market for the music that is not all over 55.
However the music on many, if not most Oldies stations is now showing a heavy 70's influence, missing the 50's-60's stuff.
Advertisers don't care who is listening. They look at ratings.
Yes they do care who is listening. Otherwise the 6+ overall ratings would actually mean something, and not be given away for free by Arbitron. Advertisers very specifically target different demographics. They aren't going to pay for spillover.
Houston is an anomaly without an oldies station.
I will agree with you there. But then, why did KLDE vanish? Oh, yes--the station felt the demos were too old, as I recall.