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KROI Radio Now 92.1 is done

F A I L in 18 months they will be switching the format again

They should have just kept the classic rap format and just tweaked it so it was not 70% New York artist
 
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Interesting speculation. A combination with Cumulus would make a nice Houston cluster still with room for one more FM. In DFW they'd have to spin off one FM, probably after doing some format shuffling.
In this hypothetical Dallas scenario, I would imagine you move Magic to 93.3, which covers the right parts of the metro for the format, and then spin off 94.5. You could have a debate on if 96.7 or 94.5 is better, but in my listening the Wise country rimshots seem to do somewhat better than the Grayson County ones in most of the metro despite what the contour maps show.

Also, with KGSR downgrading into Austin, there might be an opportunity in the future to upgrade 93.3.
 
F A I L in 18 months they will be switching the format again

They should have just kept the classic rap format and just tweaked it so it was not 70% New York artist
Exactly. A classic Hip Hop station that focused on the Texas/Southern rap scene of the 2000s would have been the logical move. Pairing that with KBXX would have given you the opportunity to strangle KQBT out of existence.
 
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Exactly. A classic Hip Hop station that focused on the Texas/Southern rap scene of the 2000s would have been the logical move. Pairing that with KBXX would have given you the opportunity to strangle KQBT out of existence.

I would play rap from like 1987 to 2002 75% would be Southern and West coast artist.
 
Listened to Praise 92.1 on both legs of my Thursday commute, about 90 minutes total, in order to compare version 2.0 with the original.

The presentation has a much more networked feel, with very sparse local branding. I only hear a local station reference during stopsets; otherwise it's just "Praise". Local liners in those breaks refer to "Praise Houston on 92.1 and 102.1 HD-2." At times the automation playout could be somewhat smoother.

Musically very similar to the previous incarnation, but perhaps with a bit more Hip-hop.

While listening, I still have the strong feeling that this is a placeholder, awaiting further local and national changes with Radio One. The talk of RO entering into some sort of merger has been intriguing. Whatever the next format for 92.1 is, it might very well follow a combination of RO with another group owner, resulting in more demographic diversity in the target audiences.
 
This is definitely an easier cross-sell with KBXX, after giving both stations a listen today, a lot of the spots being run for bad credit car dealerships and injury lawyers would be very much out of place on Radio Now...
 
I’m hearing now that this is now affecting for KRBE, they’re just changed their slogan to “Houston’s ONLY Hit music station”.

I wonder if KRBE will play less older stuff now with Radio Now gone, cause that was one advantage RN had. It was a pure CHR/Top 40 since KRBE seems like a hybrid Hot AC/CHR at times.
 
This is definitely an easier cross-sell with KBXX, after giving both stations a listen today, a lot of the spots being run for bad credit car dealerships and injury lawyers would be very much out of place on Radio Now...

Not in Houston with the demographics here and the city’s culture...

...you can run those on KRBE and I would understand why they’re there.
 
I wonder if KRBE will play less older stuff now with Radio Now gone, cause that was one advantage RN had. It was a pure CHR/Top 40 since KRBE seems like a hybrid Hot AC/CHR at times.
Why would KRBE, a top 5 station 18-34, make any changes due to the demise of a station at the back of the pack?

"hey guys, we won! Now let's play a bunch of songs that people didn't like!"
 
I’m hearing now that this is now affecting for KRBE, they’re just changed their slogan to “Houston’s ONLY Hit music station”.

I wonder if KRBE will play less older stuff now with Radio Now gone, cause that was one advantage RN had. It was a pure CHR/Top 40 since KRBE seems like a hybrid Hot AC/CHR at times.
As an avid KRBE listener I can actually tell you that they've added MORE older stuff since KROI flipped. In fact, I noticed it on the very day that the KROI change happened. My guess is that maybe they are aiming their playlist slightly more in the direction of KHMX, since they are their only real competition now.
 
As an avid KRBE listener I can actually tell you that they've added MORE older stuff since KROI flipped. In fact, I noticed it on the very day that the KROI change happened. My guess is that maybe they are aiming their playlist slightly more in the direction of KHMX, since they are their only real competition now.
I’m guessing those Gen X/older millennials are their target right now.

Yet KRBE now changed their slogan to “Houston’s ONLY Hit Music Station” that slogan deserves an asterisk then.
 
I’m guessing those Gen X/older millennials are their target right now.

Yet KRBE now changed their slogan to “Houston’s ONLY Hit Music Station” that slogan deserves an asterisk then.
Might be time for KRBE to revisit that logo of theirs too. Is that supposed to be a spinning CD?!
 
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Might be time for KRBE to resist that logo of theirs too. Is that supposed to be a spinning CD?!
It may well have been that in the past, but now it is just a square on a segmented circle or oval. The "spin" effect is gone.
 
I’m hearing now that this is now affecting for KRBE, they’re just changed their slogan to “Houston’s ONLY Hit music station”.
They are still using "Houston's #1 hit music station" on air, despite what the Wikipedia article (that also claims Gallery Furniture owns the station, for some reason) says.
 
They are still using "Houston's #1 hit music station" on air, despite what the Wikipedia article (that also claims Gallery Furniture owns the station, for some reason) says.
I have a feeling you won’t hear their new slogan yet, probably next month or two.
 
Pulled up my former hometown of Dallas's stations on iHeartRadio and found Urban One has added its stations to the platform.

Not necessarily on the subject, but there's now another way to listen to Praise 92.1 or any of the other Houston properties Urban One owns.
 
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