I think KSQQ is actully Portuguse
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KSJO sold!!!!
- Thread starter HenryOchs
- Start date
This is dismal news. I've been enjoying 92.3 pretty frequently; the mix of music is surprising, and the promos actually make this ol' radio cynic smile. (I even laughed out loud when I heard the ones they scheduled against Live105's football! Brilliant.)
Ah well. I know I'm well outside the sightlines of the marketers. Here's hoping it sticks around for at least a while.
Ah well. I know I'm well outside the sightlines of the marketers. Here's hoping it sticks around for at least a while.
e-dawg said:
Reaching the Hispanic audience is part of most media planning while the Asian audience is not. Hispanics can be reached in only one language, aside from English, which is Spanish. Asians may speak any of a wide variety of languages ranging from Tagalog to Vietnamese to the tongues of India.
Spanish language stations among the top 10 in ratings in key demos in the San Jose embedded market... those stations in Asian languages seldom even make the ratings.
Nationally, Hispanics make up around 15% of the population, while those of Asian heritage are a tiny fraction of that, meaning that there are no national or regional ad budgets against them, while Hispanic ad budgets abound.
Actually, David, according to the research I have seen, Asians make up 20% of the Bay Area population. The issue is, as you have pointed out, that the wide variety of languages makes reaching that group impractical. K101 tried to program as a "white-Asian" station back in the late 90's, and it was a dud.
The Principle Broadcasting Network, LLC operates radio stations for Brazilian and Spanish communities in the United States. It serves individuals, organizations, enterprises, and businesses. The company�s station is also offered through Internet. The Principle Broadcasting Network, LLC was incorporated in 2006 and is based in Chelsea, Massachusetts.
Therefore, it is going to be Spanish.
Therefore, it is going to be Spanish.
K
kenrayc
Guest
e-dawg said:
Clear Channel will find a way to keep it, In Fresno CC had one to many stations and 92.9 KFSO was put in the Aloha Trust, then they found a loop hole and changed KBOS 94.9 COL to Tulare on paper, no change to facilities, even though KBOS is the number one station in Fresno.
CC could change KBAY 94.5 COL to Gilroy and be able to keep KUFX.
emprex said:
You can't argue with logic as rock solid as that.
CC Doesn't own KBAY, does it?
K
kenrayc
Guest
travisl5678 said:
Your right, I guess i was thinking of KUFX when they were on 94.5 before the frequency swap with 98.5. like I was mentioning in my last post with CC in Fresno all 6 FMs serve the same area(4 are on the same transmitter site) Tulare and Fresno Markets and found that loophole to keep one station by changing the COL on paper for KBOS to Tulare, which the 2 cities are 45 miles apart, much like San Francisco and San Jose, can't see why CC can't do the same with KUFX.
kenrayc said:
Clear Channel can't do the same unless Arbitron decides to make San Jose a separate market. While you can run maximizer and get San Jose specific information on how well your station does there, Arbitron actually considers it and San Francisco to be one market. I believe the, in the case of KBOS, Arbitron moved Tulare from the Fresno market to the Visalia-Porterville market. Clear Channel didn't just move it out of Fresno on a sunny day.
KBOS, by the way, did not have a recent COL change. It has been licensed to Tulare for at least 35 years.
Kent said:
Funny you should mention that. If I remember correctly, KGEN FM went on the air in the 1965-66 time frame, and changed call letters to KBOS in the 1967 time frame. I was running the board, and made the first ever KBOS station id at about 3:00 AM in the morning (after John Moline completed a heroic all day and all night effort to move the transmitter to its new site high in the Sierras). That makes it about 43 years ago, and the city of license was Tulare.
R
radiokid408
Guest
emprex said:
currently KUFX, 98.5 FM is impressively ranked 6th 6+/overall in the San Jose market with a 4.6 share. I find it highly unlikely that CC/Aloha Station Trust would flip this station back to KOME 'New Rock' once CHANNEL 92.3 KSJO is flipped to Spanish or another ethnic format.
Maybe if KUFX were struggling they'd consider this flip but the Fox is kicking ass in San Jose and Is not going nowhere in its current classic rock format
kenrayc said:
Gilroy is still in the SF market, as San Jose also is.
KBAY is already licenced to Gilroy.
CC does not own KBAY.
Kent said:
San Jose is an embedded market, with a sample balanced separate report. It's part of the larger SF MSA, but also a market in a market.
There is no Maximizer data for SF or SJ.
M
musicfan101
Guest
Anyone think that Principle will just keep the alternative format? I mean, it's been a few days and nothing has happened yet...
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