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KVET CONTINUES TO SLIDE

Well you have to give credit were credit is due, the new programming staff at KVET has managed to drop it all the way to number 11 in the latest number released today -- a 4.4 it's almost like watching a downhill skier pick up speed on the way to the finish line.

Now I know it's the PPM 6+ Mon-Sun, 6a-12mid so it really doesn't mean anything, but still, down from a 5.8 in the March 11 book....And the cume is up over last month, which was the worse in history, so maybe, just maybe they've hit rock bottom, sure hope so....
 
CTHank said:
Well you have to give credit were credit is due, the new programming staff at KVET has managed to drop it all the way to number 11 in the latest number released today -- a 4.4 it's almost like watching a downhill skier pick up speed on the way to the finish line.
Click to expand...

There's no other way to look at a 5.8 to a 5.2 to a 4.8 to a 4.4 as nothing but a DEFINITE trend DOWNward. Sad to see what's happened to that wonderful heritage station. Particularly sad to those of us who once worked there.
 
Another interesting thing I noticed, is how CC is now 2nd in the market behind Emmis and how market share has dropped since March, but I'm sure one of the remaining 8 employees at the CC cluster (and I have no idea how many folks actually still work there...but I bet there's not many, because I do know folks in some other markets who work for CC....) will be able to explain how all this is a good thing for Austin radio....
 
Well I don't even listen to KVET any more, but maybe at night every now and then. Its sad what they did to them. Shrink the playlist, and kill the morning show. ::)
 
Does anyone have any idea as to what CC's track record is in regard to situations like this? I mean, what percentage of the total audience does a station have to lose in this kind of downward spiral before corporate tries something (for better or worse)?
 
If anyone can actually figure out what any upper management at Clear Channel is thinking, they should write a book. Here is my take on the KVET situation in timeline form: 1) Mac Daniels gets fired as Operations Director and PD of KASE and KVET (he was not a prize by any means, but at least he was a country music guy and other than the Bucky Godbolt mistake, basically left the morning show alone), 2) Jay Shannon gets promoted to Operations Manager of the Cluster. He has been successful with the Top 40/hip hop format and wants to use that formula on everything else, 3) Jay brings in his former croneys to be PD of KVET and morning show co-host, 4) format is changed to reflect more of what they know, 5) ratings begin a downhill slide and now revenues are suffering which hadn't happened before even when ratings dipped a little.

What's next? It's doubtful that Jay will get runoff because of the success he is having with KHFI and The Beat, so KVET will be the casualty. Something will give within the year.

All of this is just conjecture and supposition. Take it as you will.
 
MisterRadio said:
Mac Daniels gets fired as Operations Director and PD of KASE and KVET (he was not a prize by any means, but at least he was a country music guy and other than the Bucky Godbolt mistake, basically left the morning show alone.
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MisterRadio, you are "dead-on" with your assessment of Mac Daniels. I worked for him at K-VET for many years. He was NOT a prize, as you say. Many times, he could be quite harsh with his criticism, and sometimes you ended up hating him more than liking him. BUT, he was, indeed, a country guy, and most important, HE KNEW WHEN TO LEAVE WELL ENOUGH ALONE. He pretty much left me alone to do my thing and I will always be appreciative of that. As a result, for the most part, I look upon our relationship as overall favorable. If he were still there, most likely, I would still be there.
 
I was wondering who came up with the idea to brand KVET as 'Real Country Variety'? It's really awkward and sounds like a rip-off of Citadel's 'Real Country' network. When I first heard it, I thought oh, wonder why KVET is picking up the 'Real Country' network programming.
 
CTHank said:
I was wondering who came up with the idea to brand KVET as 'Real Country Variety'? It's really awkward and sounds like a rip-off of Citadel's 'Real Country' network. When I first heard it, I thought oh, wonder why KVET is picking up the 'Real Country' network programming.
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They aught to just go with ABC network or something, maybe they will sound better.
 
You guys "aught" to remind yourselves that you're talking about fellow radio professionals doing their best in a tough situation.

Sure easy for a lot of folks on this board to be heartless jerks from behind a veil of anonymity.

Chris
 
MozeMan said:
You guys "aught" to remind yourselves that you're talking about fellow radio professionals doing their best in a tough situation.

Sure easy for a lot of folks on this board to be heartless jerks from behind a veil of anonymity.

Chris
Click to expand...

that also dont have jobs in radio
 
Then why do it to others Fred? At least you are using your own name.

Austin radio's a small circle. The people at KVET are likely to be your co-workers one day, if you actually still work in Austin radio, and it disheartens me to watch as internet trolls rejoice over bad ratings and salivate for KVET's failure.
 
"doing their best in a tough situation."
Let's be realistic, the recent KVET slide is due to someone's best not being very good and if you take the emotion out of it you have to admit that what has happened to a station that was once the absolute 'leader' in the market is rather astounding. And you can't admit it mozeman because you still need to collect a paycheck and nobody blames you for that.

"if you actually still work in Austin radio"
Well there aren't that many anymore, unless you're on a sports talk station so that's not much of an issue and of course you're going to be defensive, you're still one who has survived the many CC talent purges. Plus let us not forget CC's uncanny ability to use 1 voice for multiple stations, because nothing says local quite like that...CC ought (sorry I just couldn't misspell it like others have :) ) to quit the charade and just move all talent to one building in one city, use the internet to upload liners and.... --- oh wait, that's what they seem to be doing..

"salivate for KVET's failure"
Nobody's salivating for KVET'S failure, people who were fans are just stunned by what has happened and maybe, just maybe if the slide continues then those responsible will be allowed to find work elsewhere and someone can be put in place who a) knows the market, b) knows country music and c) can relate to the audience.

And I'm still wondering why the re-brand to a not very far off variation of what another company uses....

Just pondering....
 
I have no problem with discussions about radio strategy and the antiquity or lack thereof that any particular strategy might have, but I don't remember wishing anybody out of their jobs or cackling about anybody's ratings challenges (see the author and title of this thread). I just don't do as well with meanness as some appear to.

I do remember exchanging with you about your dismissal of KVET's involvement with Nutty Brown Cafe's success, which I'll stand by. If you can find another instance in which I've attacked you or anyone else, or expressed glee at anyone else's challenges or shortcomings, I will take it back and apologize.

Chris
 
Look, you can't fault people for being pleased with the (apparent) failure of something that made them very, very angry. You do have to admit that the string of numbers isn't exactly what CC had in mind when it made The Changes to KVET. But maybe it's a good idea at this point to reiterate that the issue is NOT the people who are keeping the product on the air...it's the people who created the product and, in many instances, the product itself.

At this point in time, I stand corrected if anything I've ever said begrudged KVET for producing live radio, especially REMOTE live radio. In this automated age where multiple jobs are replaced by one, or even worse, NONE, it's a big deal that live radio lives.

The wound opened when the morning show was gutted, yes gutted, is slow to heal. And the people responsible for that decision, and for the changes in the rest of the broadcast day that send KVET in the direction of being one more Texas country jukebox, well, thanks for nuthin'.

But for anything live and local.....thanks a lot!
 
Long periods of dead air don't help. Sunday, around 540PM, I was driving from Wimberley back to the New Braunfels area. 98-1 went "dead". The transmitter was on...the station was silent. This lasted a good 20-25 minutes, potentially longer.

Not enough music scheduled? Automation failure and no live person (awake) to re-boot?

Seems that KVET, outside of the Texas music show, is an after thought.
 
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