LARadioNUT said:
Personally, I feel that one thing you are wrong about is the KLSX 97.1 flip. I spoke to someone on the inside, and I would be willing to bet that there is NO WAY they flip...do you have any idea how much they bill? Do you know how much their weekend brokered shows bring in?
I know that in PPM the entire station is only exceeded by Sound and Movin in the utter failure to generate numbers. KLSX is a station that looked decent in the diary, but is 26th in 18-49 now. In revenue, they are off 40% over the last two years and even more this year before the PPM becomes currency.
But the main reason 97.1 will select CHR would be the recent naming of Roy Laughlin as GM. The station has to change due to the huge billing losses, but it's going to be Roy who will move 97.1 to CHR.
Carolla is on in like 14 markets and so is Leykis (I am sure you will tell me the exact # they are on since you do know everything) and for them to flip and lose those two cash cows makes no sense.
They can still syndicate them even if they are not on in LA. But for syndication, clearances in the hundreds of staitons is the sign of success, not 14 stations.
Saying that Carolla is 17th in the core 18-49 demo is way off...that is not his core demo...MEN 25-54 is.
And he is 13th there.
Look at Adam's numbers in Orange County.
Who breaks that out? Nobody does.... it's a tiny part of the LA metro. In other words, an excused for bad numbers in the full market.
Take out the spanish speaking stations and public radio stations that are showing up in PPM and then adjust his ranking.
The Spanish language stations are very much part of this market, where Hispanics are the largest single group in the MSA. What you are saying is really quite on the border of being racist.
I don't have access to the numbers, but I am willing to bet that in several demos, KLSX is the #1 talk station in LA. (Beating KFI and KABC)
Yeah, you can find some demo where nearly every significant station looks good. KLSX beats KFI in 18-34 men. The only issue is that none of us see 18-34 buys on persons, me or wome any too often.
[/quote]Ratings are not the only thing that determines if a station stays on the air...how else do you explain why there are so many stations surviving in this market? If ratings were the only factor, we would have like 15 stations able to sell advertising.[/quote]
That's not true. In LA, an 18-49 or 25-45 (the move is to 18-49 as the sales demo of significance) a commercial point is worth around $10,000,000. So with a 0.8 you can sell about $8 million....
The low, low rated stations are brokered or some kind of non-Hispanic ethnic targeted, and sell to a subset and do well. But anything with a rating of about 1.0 or above can do well and be profitable. There are, even today, nearly $1 billion dollars in revenue in the LA market.
Who are you David Eduardo...Could you actually be a working PD or GM? How do you have the time to post so much....hmmmmmmm.
I'm soemeone who started as a radio groupie 49 1/2 years ago and still am. I enjoy the discourse of the boards, and the challenge of answering posts nearly always makes me research areas I would not normally study, so it has real monetary as well as professional value.
