Scooter is right and I am right, sounds to me like we might have a pencilnecks on the board! I'm no starry eyed 19 year old, i'm almost 40. I never said that LISTENER feedback wasn't good research, you apparently haven't read a damn thing I've said on this board. I've long said stations need to listen to their listeners, not the consultant, pencilneck, suits, etc. You're only wasting your money, one needs to look no further than this market and all of the failed stations that have come and went because they depended on the corporate research model. That kind of consultant crap doesnt work, that's why radio is in the mess it's in. This market used to have some decent radio back in the day but most of it is unlistenable now. I've tried to become a fan of stations around here and I just have no loyalty to any of them, not like I used to back in the day. I end up flipping stations more because they can't stick with a format and it feels like someone is changing my radio, I can do that myself. So yeah keep up with your consultants and see where that lands you, you'l be among the landfill of other stations that have come and gone. Getting with the times? Son that time has come and gone, that corporate crap model ain't workin and you better damn do something now before these youngsters say "NO" to you altogether and you sell yourself out of a job. They already largely do not listen to radio, I teach college students and I can tell you right now that its very rare to find a single one that listens to radio. You said everyone else here was out of a job so what is it that you do? Whatever it is you seem to be clueless Radioman1969. If something drastically isn't changed soon then don't be upset when you see stations close down one after another due to "getting with the times i.e - Ipods and downloads". You must be one of those people in sales who thinks they know everything. We listeners know a lot more out here than you do about what NEEDS to be done. Radio is not enjoyable as it is now. This is why MOST of us on this board hope that Earth 103.3 succeeds, they are trying and we are trying to put out constructive criticism. We all want it to succeed because it is not the corporate driven model that for so long has failed and sold listeners short.