Laughlin out at CBS LA?

[returnofbongo]

Maybe they look at the ratings...


David, if I were you, I don't think I would draw attention to your ratings (you are spending so much time here talking about Roy and Indie, you didn't notice the share you have lost). Now that there is a people meter and Spanish Language (which IS a format) will get accurate (more accurate anyhow, now that people can't just draw lines through a diary), Spanish is taking a huge hit. Also, now that The Cat is in town and more competition on the way, you might want to pay a little more attention, or keep posting, it's your call.

 

[zombywoof]

Now Bob Moore is out too? What does this mean?

 

[socalguy]

from the press reports is "means" Bob has gotten an "unbelievable opportunity"...as in "a better offer". His resigning and Roy being asked to step down appear to be unrelated. It also means Dan Weiner is going to be very very very busy.

 

[davideduardo]

David, if I were you, I don't think I would draw attention to your ratings (you are spending so much time here talking about Roy and Indie, you didn't notice the share you have lost).

You mean the 14.2 FM cluster share in 18-49 and 3 stations in the top 10 in the demo? Or is it having 3 of the top 10 in 25-54? Or 3 of the top 10 in 18-34?

Of course, the credit for the ratings belongs to our fine PDs and talent... live talent... and all the support and management folks needed to make stations do well. Same goes for the other 16 markets.

Now that there is a people meter and Spanish Language (which IS a format) will get accurate (more accurate anyhow, now that people can't just draw lines through a diary), Spanish is taking a huge hit.

In LA, we have had the PPM for 8 books, and, using 25-54, the Spanish language station share is within about 1 point of the diary share (about 32 shares in the PPM and about 32.5 to 33.5 in the diary). Where are the lost shares?

Also, now that The Cat is in town and more competition on the way, you might want to pay a little more attention, or keep posting, it's your call.

KDLD does not have a 64 dbu signal over a single HDHA. Stations come and go... We have had any number of Spanish language competitors and the good ones are still there... KBUE, KLAX, KSSE, etc.

And I'll continue to enjoy feeding the trolls here....

P.S. Spanish is a language, not a format. There is no such thing as the "English format" is there? In fact, more formats are possible in Spanish than English, given the vastly more varied music of Spain and Latin America.

 

[AM FM listener]

Just wondering, is KXOL considered a Spanish language station? Although very Latin, culturally, it seems to walk the line between English and Spanish, language-wise.

 

[davideduardo]

Just wondering, is KXOL considered a Spanish language station? Although very Latin, culturally, it seems to walk the line between English and Spanish, language-wise.

 

[AM FM listener]

Just wondering, is KXOL considered a Spanish language station? Although very Latin, culturally, it seems to walk the line between English and Spanish, language-wise.

Did you forget to write something before clicking the "Post" button?

 

[davideduardo]

Just wondering, is KXOL considered a Spanish language station? Although very Latin, culturally, it seems to walk the line between English and Spanish, language-wise.

Did you forget to write something before clicking the "Post" button?

Apparently.

Answering the quesiton, KXOL is generally considered to be Spanish language as most of the programming is Spanish langaugde music and most of the talk is in Spanish.

 

[4UH8SIMBKAGN]

Just wondering, is KXOL considered a Spanish language station? Although very Latin, culturally, it seems to walk the line between English and Spanish, language-wise.

Did you forget to write something before clicking the "Post" button?

Apparently.

Answering the quesiton, KXOL is generally considered to be Spanish language as most of the programming is Spanish langaugde music and most of the talk is in Spanish.

Much of the music may be in spanish but not the talk. It's 50/50. All the spots, or almost all the spots, are in English. Promos are more English than Spanish. Their website, clearly, is mostly english language, www.latino963.com 1/2 of their top 20 are English language hits.

 

[4UH8SIMBKAGN]

Just wondering, is KXOL considered a Spanish language station? Although very Latin, culturally, it seems to walk the line between English and Spanish, language-wise.

Considering its main competitors are Power 106 (the station that lost more listeners to Latino 96.3 than any other) and KIIS (and third, the dying Super Estrella), it's more of an English language station. There's nothing new about Spanglish in Los Angeles. Val Valentine 30 years ago at KIIS did his show in Spanglish as well as played the rare bilinguel versions of songs.

Their promos tonight for L.L. Cool J. are 100% English Language as is the entire mix voiceovers tonight. There is no possible way this station could ever be considered Spanish language.

 

[davideduardo]

Considering its main competitors are Power 106 (the station that lost more listeners to Latino 96.3 than any other) and KIIS (and third, the dying Super Estrella), it's more of an English language station. .[/quote]

KXOL shares as many listeners with KLVE as with KPWR, and with each of KSCA and KLAX as it does with KIIS. About half the spins are songs in Spanish, and the announcing and commercials are in both languages.

For all practical purposes, there are no non-Hispanics in LA who would listen to it, but plenty of Hispanics who do.

It's a bilingual Hispanic Spanish language station.

In fact, a significant portion of its listening is by Spanish dominants.

 

[4UH8SIMBKAGN]

Considering its main competitors are Power 106 (the station that lost more listeners to Latino 96.3 than any other) and KIIS (and third, the dying Super Estrella), it's more of an English language station. .

KXOL shares as many listeners with KLVE as with KPWR, and with each of KSCA and KLAX as it does with KIIS. About half the spins are songs in Spanish, and the announcing and commercials are in both languages.

For all practical purposes, there are no non-Hispanics in LA who would listen to it, but plenty of Hispanics who do.

It's a bilingual Hispanic Spanish language station.

In fact, a significant portion of its listening is by Spanish dominants.

[/quote]














There are complete sets with absolutely no Spanish language content, that includes spots (100% English language tonight). All promos tonight had no Spanish language content. None of the voicing is done in Spanish. In fact, if I was basing this just on tonight, this is not a 50-50 Spanish/English language station, with the exception of music, it's more like 90%+ English and less than 10% Spanish.

It is NOT a bilinguel Hispanic Spanish language station. It's a bilinguel English language station that targets Hispanics with Spanish language and English language hits.

Looking at Super Estrella, a station that has played a number of English language hits, that's a Spanish station. Latino 96.3 is English language and nothing less.

I think you need to take a listen, again, David. There is very little to no talk or spots in Spanish. Also, there is only ONE station that took a hit from KXOL when it hit the airwaves, Power 106. They are the only station that took a significant loss of listenership which they have yet to completely rebuild.

 

[davideduardo]

There are complete sets with absolutely no Spanish language content, that includes spots (100% English language tonight). All promos tonight had no Spanish language content. None of the voicing is done in Spanish. In fact, if I was basing this just on tonight, this is not a 50-50 Spanish/English language station, with the exception of music, it's more like 90%+ English and less than 10% Spanish.

You are listening to a specialty show. And in the case of spots, most stations in Spanish have a policy of not taking too many, or any, spots in English. But in these times, KXOL is taking lots of English spots as many campaigns don't have Spanish creative.

It is NOT a bilinguel Hispanic Spanish language station. It's a bilinguel English language station that targets Hispanics with Spanish language and English language hits.

The music, if you look at MediaBase, is about half in Spanish in most dayparts. And since nobody but Hispanics would listen to that, and the music is in Spanish, then the station could most logically be called Spanish, or, at most, Bilingual. It ain't an English language station any more than Alfa Rock in San Juan is, even though they play a lot of English music and use English phrases on the air.

Also, there is only ONE station that took a hit from KXOL when it hit the airwaves, Power 106. They are the only station that took a significant loss of listenership which they have yet to completely rebuild.

I can't believe you are saying that. KSSE, KLVE, and even the younger end of KSCA,KLAX and KBUE took hits when KXOL debuted. KLVE and KSSE benefited in other demos from the loss of El Sol, but the station took as much or more from Spanish language stations as it did from English language ones.

By the way, long ago my Top 40 in South America played maybe half songs in English at some times. English language music is not exclusive to English speakers, although seldom is Spanish langauge music listened to by only-English speakers.

 

[4UH8SIMBKAGN]

There are complete sets with absolutely no Spanish language content, that includes spots (100% English language tonight). All promos tonight had no Spanish language content. None of the voicing is done in Spanish. In fact, if I was basing this just on tonight, this is not a 50-50 Spanish/English language station, with the exception of music, it's more like 90%+ English and less than 10% Spanish.

You are listening to a specialty show. And in the case of spots, most stations in Spanish have a policy of not taking too many, or any, spots in English. But in these times, KXOL is taking lots of English spots as many campaigns don't have Spanish creative.

It is NOT a bilinguel Hispanic Spanish language station. It's a bilinguel English language station that targets Hispanics with Spanish language and English language hits.

The music, if you look at MediaBase, is about half in Spanish in most dayparts. And since nobody but Hispanics would listen to that, and the music is in Spanish, then the station could most logically be called Spanish, or, at most, Bilingual. It ain't an English language station any more than Alfa Rock in San Juan is, even though they play a lot of English music and use English phrases on the air.

Also, there is only ONE station that took a hit from KXOL when it hit the airwaves, Power 106. They are the only station that took a significant loss of listenership which they have yet to completely rebuild.

I can't believe you are saying that. KSSE, KLVE, and even the younger end of KSCA,KLAX and KBUE took hits when KXOL debuted. KLVE and KSSE benefited in other demos from the loss of El Sol, but the station took as much or more from Spanish language stations as it did from English language ones.

By the way, long ago my Top 40 in South America played maybe half songs in English at some times. English language music is not exclusive to English speakers, although seldom is Spanish langauge music listened to by only-English speakers.

I have listened to Latino 96.3 quite extensively for years. Your excuse that I'm listening to a specialty show means absolutely nothing. In fact, the mix is over the entire weekend but just a regular shift show jock currently. Again, the "Emperor Has No Clothes". You quite obviously don't listen to this station.

Latino 96.3 has had almost 100% English language spots for well over a year, actually more. There not taking them just do to the economy, that's their policy, since they became an English language station.

Prove that ANY station other than Power had a SIGNIFICANT hit in their numbers due to JUST KXOL. I'll give you KSSE but they didn't have numbers or losses like Power and soon won't even be in existance so who cares.

When KXOL had it's debut, it had MOST of its spots, music and bilinguel imaging. It does not today.

Again, all voicing is done English. Promos, are almost all English and even promos that have Spanish are still mostly English. Most of the jocks just throw in a little Spanish language now some NOT at all. This is not the original Latino 96.3. It is not a Spanish Station any more than Super Estrella is English language for playing English language hits or Power 106 for playing Spanish language music, as it does.

Just looking at the content and language of www.latino963.com says it all. IN ENGLISH. In fact, if it wasn't for the google ads on their website, you'd hardly know they even court a Spanish language speaker.

This is an English language station. Period.

 

[4UH8SIMBKAGN]

On the Latino 96.3 website, if you click on the SBS stations, it gives a format for Latino 96.3. What is it David? Does it say "Spanish"? Easy to find out. I've seen it.

 

[davideduardo]

On the Latino 96.3 website, if you click on the SBS stations, it gives a format for Latino 96.3. What is it David? Does it say "Spanish"? Easy to find out. I've seen it.

Does the KLAX site say "Spanish" or does the KLVE one say "Spanish?"

The distinction here is who is going to use the station... and as long as you have a significan number of Spanish dominant Hispanics, it's a Spanish language station.

 

[davideduardo]

¿This is an English language station. Period.

Yeah, and about half the MediaBase spins are songs in Spanish.

In December, of 990,000 cume, 651 thousand were Spanish dominant, and about 400,000 speak Spanish only.

That is the profile of a Spanish language station...

 

[robnokshus06]

Posts: 232


Re: Laughlin out at CBS LA?
« Reply #33 on: Yesterday at 01:31:36 am » Quote

--------------------------------------------------------------------------------
Quote from: DavidEduardo on Yesterday at 01:05:24 am
Quote from: 4UH8SIMBKAGN on Yesterday at 12:49:47 am

There are complete sets with absolutely no Spanish language content, that includes spots (100% English language tonight). All promos tonight had no Spanish language content. None of the voicing is done in Spanish. In fact, if I was basing this just on tonight, this is not a 50-50 Spanish/English language station, with the exception of music, it's more like 90%+ English and less than 10% Spanish.

You are listening to a specialty show. And in the case of spots, most stations in Spanish have a policy of not taking too many, or any, spots in English. But in these times, KXOL is taking lots of English spots as many campaigns don't have Spanish creative.


Quote
It is NOT a bilinguel Hispanic Spanish language station. It's a bilinguel English language station that targets Hispanics with Spanish language and English language hits.

The music, if you look at MediaBase, is about half in Spanish in most dayparts. And since nobody but Hispanics would listen to that, and the music is in Spanish, then the station could most logically be called Spanish, or, at most, Bilingual. It ain't an English language station any more than Alfa Rock in San Juan is, even though they play a lot of English music and use English phrases on the air.


Quote
Also, there is only ONE station that took a hit from KXOL when it hit the airwaves, Power 106. They are the only station that took a significant loss of listenership which they have yet to completely rebuild.


I can't believe you are saying that. KSSE, KLVE, and even the younger end of KSCA,KLAX and KBUE took hits when KXOL debuted. KLVE and KSSE benefited in other demos from the loss of El Sol, but the station took as much or more from Spanish language stations as it did from English language ones.

By the way, long ago my Top 40 in South America played maybe half songs in English at some times. English language music is not exclusive to English speakers, although seldom is Spanish langauge music listened to by only-English speakers.

I have listened to Latino 96.3 quite extensively for years. Your excuse that I'm listening to a specialty show means absolutely nothing. In fact, the mix is over the entire weekend but just a regular shift show jock currently. Again, the "Emperor Has No Clothes". You quite obviously don't listen to this station.

Latino 96.3 has had almost 100% English language spots for well over a year, actually more. There not taking them just do to the economy, that's their policy, since they became an English language station.

Prove that ANY station other than Power had a SIGNIFICANT hit in their numbers due to JUST KXOL. I'll give you KSSE but they didn't have numbers or losses like Power and soon won't even be in existance so who cares.

When KXOL had it's debut, it had MOST of its spots, music and bilinguel imaging. It does not today.

Again, all voicing is done English. Promos, are almost all English and even promos that have Spanish are still mostly English. Most of the jocks just throw in a little Spanish language now some NOT at all. This is not the original Latino 96.3. It is not a Spanish Station any more than Super Estrella is English language for playing English language hits or Power 106 for playing Spanish language music, as it does.

Just looking at the content and language of www.latino963.com says it all. IN ENGLISH. In fact, if it wasn't for the google ads on their website, you'd hardly know they even court a Spanish language speaker.

This is an English language station. Period.

What does any of this have to do with the subject "Laughlin out at CBS LA?"

Must every thread involving David Eduardo devolve into some sort of hispanic radio pissing contest? I realize David that there are trolls who bait you into these discussions, but isn't it possible for you to recuse yourself with a simple "this isn't the topic of this thread, but I will be happy to continue this discussion in 'Take it Outside'" or something similar? C'mon.

 

[SandyG]

So what is the deal with Roy? Anyone have any dirt to report on what happened? Where he is headed etc..

 

[davideduardo]

What does any of this have to do with the subject "Laughlin out at CBS LA?"

1. Threads take on lives of their own. In this case, a poster asked about what KXOL "is."
2. The "Hispanic" issue is core to some of Roy's activities in the market... he loved doing rankers without the Spanish stations.
3. I'm able to skim threads pretty easily and tune out what is not of interest. Can't you?