Laughlin out at CBS LA?

[landtuna]

English language music is not exclusive to English speakers, although seldom is Spanish langauge music listened to by only-English speakers.

"La Bomba" may have been the last one.

<injecting a bit of levity into this pissing contest>

 

[4UH8SIMBKAGN]

On the Latino 96.3 website, if you click on the SBS stations, it gives a format for Latino 96.3. What is it David? Does it say "Spanish"? Easy to find out. I've seen it.

Does the KLAX site say "Spanish" or does the KLVE one say "Spanish?"

The distinction here is who is going to use the station... and as long as you have a significan number of Spanish dominant Hispanics, it's a Spanish language station.

I got the idea when I read your response in this thread http://boards.radio-info.com/smf/index.php/topic,118630.msg956868.html#msg956868 (post #17) that you must not know much about KXOL.
KXOL has not had a live overnight host for months, many months. For that matter, they do not track overnight either.

All callers put on air must speak English. Name one Los Angeles Spanish speaking station that requires that.

Website content is totally (99%) in English. Please show me which Los Angeles Spanish radio station has their website in English ONLY or even close to what this one has (certainly doesn't serve any Spanish language only speaker). Even the Super Estrella website, which use to have a splash page where you'd choose English or Spanish, now is Spanish only.

ALL spots are in English. Period. All promos are English Only. Morning Invasion show is English with just a little Spanish for flavor thrown in. No more than Val Valentine did at KIIS 30 years ago or Benny Martinez did at KHJ or K-West up to 30 years ago, all ENGLISH language stations that were in a much less Hispanic Los Angeles at their time and place.

This is an English language station that just happens to play a mix of English and Spanish language hits. No different that of your Argentinian station example except this one is an English langauge station. This is an English Language Rhythmic CHR for a heavily youth Hispanic market. Welcome to 2009 in Los Angeles, Mexico.

Again, it's quite obvious the only research you've done about Latino 96.3 is look at the Mediabase charts. I listen to it and have for years. I know what they play, I know how it sounds, I know how it has changed. You do not and that's quite obvious.

 

[davideduardo]

Again, it's quite obvious the only research you've done about Latino 96.3 is look at the Mediabase charts. I listen to it and have for years. I know what they play, I know how it sounds, I know how it has changed. You do not and that's quite obvious.

Yes, I listen less since Nio left for Miami; I liked his mixes a lot, and i think one of the reasons Power has moved up so amazingly in the PPM is due to the much better mix shows they have now compared with KXOL.

Debating the "nature" of this station with a 50% Spanish playlist in the US is sort of like debating your point that KFI is not a "news talk" station. You are simply, Glenn, inventing your own definitions which run contrary to the standard industry definitions.

 

[Zeb Norris]

¡Cállese por favor ya!

 

[davideduardo]

¡Cállese por favor ya!

This from the person who thinks all Hispanic diaries are weighted up non-proportionally (when, actually, most are weighted down due to higher cooperation and return rates).

 

[Zeb Norris]

The reason you're always arguing, David, is that you're argumentative.

I was just trying to lighten it up. It was meant as humor.

If I offended I am sorry. Not my intent. It's actually kind of funny already; you guys going at it over whether a station whose announcers use English is a Spanish station.

But nevermind; carry on...

 

[davideduardo]

The reason you're always arguing, David, is that you're argumentative.

I was just trying to lighten it up. It was meant as humor.

If I offended I am sorry. Not my intent. It's actually kind of funny already; you guys going at it over whether a station whose announcers use English is a Spanish station.

But nevermind; carry on...

Of course I am argumentative. I am a programmer that wants to be #1. I think it goes with the job, even when I was doing Beautiful Music (also intended as humor... :.) Your point is taken, and I'm sorry for snapping at you.

In LA, where "Other" is a smaller group than "Hispanic" the nature of Hispanic appeal stations may have greater dimensions than in New Hampshire.

In the past, Bilingual stations (Super Q in Miami, going back to the late 70's) and ones like KXTN, Tejano 107.5 in San Antonio, have always been considered to be "Spanish language" by the buying community. The TX station has a few announcers that can't even speak conversational Spanish, too.

Glenn, who's acronymic name means "For you Haters I'm Back Again," has a history of being removed from boards and reapperaring with new names. This last one is kinda' clever. E Pluribus Trollum.

 

[Zeb Norris]

It's Vermont actually, with even fewer Hispanics, white or otherwise. Oddly, even though French Canada is just across the border, the second language at my ATM is Spanish. Not sure why.

But I'm from California, and I've worked in Santa Barbara, Santa Maria, Sacramento, San Jose, and San Francisco, so I'm aware of the historical and present day importance of the Hispanic communities in those markets.

Even so, I'm more driven by loving Rock music than I am by ratings. I want to win... with Rock. And I bet you're a bit like that too... you want to win with Spanish.

Cheers...

I'll bet there's a Spanish Beautiful Music format to boot!

 

[davideduardo]

I'll bet there's a Spanish Beautiful Music format to boot!

Not any more...

But there was even a syndicatior who did many of the Beautiful Music stations in Latin America....

http://www.davidgleason.com/1981-1985-E.htm will take you to a view of Música en Flor.

There is even a demo half hour of the format.

 

[PapiYankee]

IMO KXOL is the only true "Hurban" or "Latin Rhythmic" station that came out of the Regaeton explosion a few years ago. Most of the others (Clear Channel's Mega's and Univision's La Kalle's) were simply Latin Pop or Tropical stations that also played regaeton. I can definitely see why there is so much back and forth about wether KXOL is Spanish or English... because this format had never been done quite like this before. Although many stations in the past have tried to be bilingual by having their jocks speak in both languages or by playing some english language hits they never had the bilingual product (music) that drives KXOL. Artists like Pitbull have blurred the lines of what is Spanish and what is English. Many of the songs they play go back and forth between the two languages which makes it even harder to classify them.

 

[AM FM listener]

What does any of this have to do with the subject "Laughlin out at CBS LA?"

1. Threads take on lives of their own. In this case, a poster asked about what KXOL "is."
2. The "Hispanic" issue is core to some of Roy's activities in the market... he loved doing rankers without the Spanish stations.

...Ahem...OK, it was I that originally asked if KXOL was considered a Spanish language station. Seemingly off topic but, as DE mentions, it was one of Roy's defining moments early in his CBS tenure to take a whack at Spanish language radio in LA as if there is a cut and dry distinction between English and Spanish language here. Clearly the line is blurred.

 

[returnofbongo]

There are certain circles that seem to think Laughlin is taking over the Univision stations. Makes sense if you think about it. Roy is a marketer. He is a force. Something that has been greatly lacking at Univision. Who is running that place anyhow?

 

[davideduardo]

There are certain circles that seem to think Laughlin is taking over the Univision stations. Makes sense if you think about it. Roy is a marketer. He is a force. Something that has been greatly lacking at Univision. Who is running that place anyhow?

"Force" is improperly spelled. The second letter is an "a."

 

[returnofbongo]

Is that any way to talk about your new boss? ;D

 

[davideduardo]

Is that any way to talk about your new boss? ;D

As they say in Spain, "when frogs dance flamenco."

 

[oldiesfan6479]

As they say in Spain, "when frogs dance flamenco."

Is that the same thing as "when pigs fly"?

 

[davideduardo]

As they say in Spain, "when frogs dance flamenco."

Is that the same thing as "when pigs fly"?

Yeah, same meaning... but more appropriate given "his" incessant dismissal of the Spanish language radio market.

 

[returnofbongo]

What did he say?

 

[davideduardo]

What did he say?

What do you think about a person who says that "KISS has the 'good' Hispanics" and that buying Spanish language radio is, thus, not necessary.

Back when Kevin Baxter covered radio for the LA Times, I was asked for a response to a royism(tm) that went, "I don't know how a Spanish(sic) station (KLVE) can be #1. I don't see that many Hispanics in LA." My response was, "If you only drive from Bel Aire to Burbank, it's not likely you would. Drive down Pacific in Huntington Park some day instead."

 

[Marv-L.A.]

Considering that KSCA, KLVE & KLAX have been in the Arbitron top ten for all of the past fifteen-plus years and with solid 25-54 numbers to boot, Mr. Baxter really needed a reality check before writing such nonsense.

A 'good Hispanic????' What the heck is that???