kyliebastel said:
1 - KKOL would take C2C in a heartbeat to hit the south sound. C2C co-positions in many other markets in other parts of the country so this would not be a foreign arrangement to them. KKOL and AM1520 will have non-overlapping coverage areas. This should be a fairly easy strategic arrangement to set-up.
2 - KVI has officially become a bottom feeder station on death watch; there is no brand benefit left to being on KVI. The anecdotal fact that C2C is now being actively promoted as their gold medal product is proof enough - they used to be the ugly step-cousin in the closet (and are on most other stations that carry them). Now they're running George Noory localized liners during Kirby's show and contests for George Noory appearances that aren't even in Seattle ... i.e. Vancouver!
3 - KVI is currently only carrying 49 of 60 available hours of C2C products. AM1520 would need the full nightly rebroadcast plus Art Bell's weekend worst-of, bringing them to the full 60.
Since you seem to be ...
I'm obviously not going to attach spreadsheets for a simple message board discussion but I'll just note that the logic of your post would indicate that all of the many AM stations that have become simple repeaters for network broadcasts (see KKOL, above) - and the many more, that - daily - dump local talent to follow that route - should all be out of business.
Local talent is a foolish indulgence. Unless you have prestige position, you just need two weekday locals to support sales. Any station that doesn't dump the rest of their local talent is moronic. Radio is dying; the key is to soak as much money as possible before the airwaves get repurposed for emergent technology. At this time, short-term planning is best-term planning. Stations that try to "lay the groundwork" for anything more than 15 years out, max, are being run by dinosaurs and the wistfully nostalgic.
You really didn't answer my questions... So if I were the West Coast Manager for Premier, I would be anxious to remove Coast to Coast off a long-established full market signal on the coveted low end of the band that carries not only the whole nightly live broadcast plus nightly replays, and place it on two signals of two separate owned stations that can't be heard at night in Seattle? Really??
Secondly, I wasn't asking to see spreadsheets of your business plan, but a general overview for discussion. I'll take a quick stab at something to break the ice:
Operating expenses... Rent or mortgage for office space: Minimm $5,000.00 a month, (assuming expansion of existing space would be required)
Utilities for transmitter site only: Around $10,000.00 a month.
1-C+ Talent to host your daily show: $150,000.00 annually, (12,500.00 per month), plus full medical and dental, (add 20% to employee expense)
Producer/board op... $2,500.00 per month.
Promotions expenses... Even if you split your promotions department expense between your two stations, let's assume for this discussion: $100,000.00 per year, $8,000.00 per month.
Capital equipment leases or loans... $500,000.00 over a 5 years term, and with interest your monhly payment would be approximately $16,000.00 per month.
I could go on and on with more detail, but it looks to me that just to break even, one would need to clear around $50K a month.
Many small market FM stations right now are clearing $15-20,000 a month, but to even your point, AM listening is declining and this station is a start-up with no cash flow nor an established client base. So assuming that number is cut in half for at least the first full year, one could assme a station like this would be bringing in revenue of approximately $10,000.00 a month with $50,000.00 a month in expenses. Oh, and remember too that your advertisers consist of small business only in two counties during an extreme economic decline.
In summary; unless your name is Bongwater, its quite easy to see that your plan, or any plan for this station would be quite the money-loser.
