RADIO TRUTH said:
It is not that I think that Ferrall is so great but, versus the ticket, at least he keeps on topic and only talks about sports.
And here's another random thought. A lot of teh complaints about KTCK is that they don't stay on topic or "they don't talk enough real sports", or "they spend too much time talking chicks/cars/movies/etc"...
And while it's hard to argue against that point, isnt that purely a matter of taste/opinion? And as such, don't you have to bow to the numbers? If the listeners think they're not staying on topic enough, they'll punch out, don't ya think?
But if the listeners don't mind a little scattershooting, they'll stick around, right? Last time I looked, the HArdline and Russ Martin combined were DOMINATING afternoon drive. They were 1 and 2, with 3rd place so far back that it's embarassing.
So what our our options? If you're Radiotruth, the listeners are too stupid to know what 'good' sportstalk radio is. And just haven't been exposed to anything else...(even though ESPN has been around for half a dozen years, Fox Sports has tried (and failed) here, not to mention the scintillating radio that was the Tom Bailey Experience...)
Or just maybe, the listeners want to be entertained, and they find the Ticket entertaining. And it doesn't matter if they're talking sports or not, as long as they're entertained. Maybe the real "radio truth" is that listeners want to be entertained. Some are entertained by rock music, some by oldies, some by rap & R&B, some by the best mix of the 80's 90's and today, some by conservative talk, some by conservative talk with a local angle, and yes, some by sports. And while some are entertained by sports talk, don't the ratings prove that there's room for them to do more than 'just' sports talk?
(and just as a side note, I love the comprisons to WFAN as a 'real' sports station that stays on topic. WFAN has a signal that goes to hell and back, a metro area population bigger than most countrys, and enough sports teams to choke an elephant. Correct me If I'm wrong, but WFAN can talk "local sports" and do 2 NFL teams (Jets and Giants) 2 MLB teams (Yankees and Mets) 3 hockey teams (Islanders, Rangers and Devils) and 2 NBA teams (Knicks, Nets) not to mention WNBA, MLS, Double and triple A baseball, and so on and so forth...That explains why they can stay on topic, they ALWAYS have at least a couple of teams playing)