Radio One flippimg it's best signal away from the demograpic of its core business is a shock to say
the least
the least
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magic 989 now jack fm and joy 106.3 now magic 106.3
- Thread starter Radioma18
- Start date
borderblaster said:
Yep, pretty much my thought, there are several things that don't add up.
WXMG was very successful as a station, there was no reason to change it, if fit R1's profile, and logic, so it's safe to assume that it's contrary to the usual management of Radio 1.
Gospel is a personal favorite of R1 Senior management and family, so for them to completely drop the format from Columbus also seems contrary.
Power 1075 seems to have been "weaning" it's expense for a long time, and it is clear that most of the core management has already left town, or been assigned multi market, vs local duties.
The WXMG signal is clearly the best signal they have, much better than any Columbus Rimshot FM that exist...
The format decision to change is perfectly natural for any other company in Coumbus, except Radio One.
interesting
If I were Clear Channel I would flip 106.7 to Urban AC. It has a far superior signal, which ensures that it will steal pretty much all of the r&b audience away from 106.3. Although, I have noticed that 98.9's cume as an r&b station wasn't that great considering how high their ratings were. Not sure how important cume is compared to ratings, but just based on ratings, I would flip 106.7 to Urban AC stat.
bwilliam614 said:
Clear Channel could go urban AC on 106.7 .. and "gospel" on 105.7 ....
Odd that R-I keeps highlighting the R1 Columbus flips in the news section, but never mentioned a thing back a few weeks ago when CC's full-power 93.3 WLZT switched to Oldies after 8 years (its entire local life) doing some shade of AC (though the board topic about it was listed as a "most active" for awhile). I believe they also failed to report anything when Brian Dytko took over as head of CC/Columbus several months back.
On the subject of local radio news reporting, it looks like the Dispatch has abandoned it completely. The ratings recaps have been gone for quite some time, and they no longer mention format flips or personnel changes -- not even a line or two.
BTW, "congrats" to Dispatch for 97.1 taking over as Columbus' lowest-rated full-power-fm -- no contest.
OK, back to Jack.
On the subject of local radio news reporting, it looks like the Dispatch has abandoned it completely. The ratings recaps have been gone for quite some time, and they no longer mention format flips or personnel changes -- not even a line or two.
BTW, "congrats" to Dispatch for 97.1 taking over as Columbus' lowest-rated full-power-fm -- no contest.
OK, back to Jack.
With 98.9 now Adult Hits, I wonder how 93.3, 94.7, 103.5, 104.3, 105.7, 106.7 and/or 107.9 will respond. I can see those stations, plus more, losing some audience to 98.9 if the station gets good and draws an audience.
This is going to be interesting to see what happens with radio now in Columbus. It seems all companies want a piece of the ratings pie.
This is going to be interesting to see what happens with radio now in Columbus. It seems all companies want a piece of the ratings pie.
The Columbus Dispatch is shrinking so something has to go... Radio news in the CD seems to have taken a quite big hit over the last few years..
I'm curious if Magic 989 gave any forewarning to it's listeners that Magic 989 would be migrating over to 106.3? Normaly, listens are giving days if not weeks notice of such a move of frequency. Maybe R1 wanted to keep this(Jack) under wraps for some reason
if no forewarning was issued on Magic 989.
For sure!
I'm curious if Magic 989 gave any forewarning to it's listeners that Magic 989 would be migrating over to 106.3? Normaly, listens are giving days if not weeks notice of such a move of frequency. Maybe R1 wanted to keep this(Jack) under wraps for some reason
if no forewarning was issued on Magic 989.
John43123 said:
For sure!
Hey, don't go knockin' the Dispatch, they're doing a great job! I always know who my show's featured artists are, thanks to them.Nu_Roo_2 said:
CleveFan said:
Yes, and they all sure know how to get it, too. I say the more the merrier. Used to be that if a song came on your favorite station that you didn't like, you could always change stations and hear something else. Now you can't -- that other station will be playing it, too! And so will your third, fourth, fifth, and sixth options!! Whoopee!!!
CleveFan said:
Don't forget about 103.9 and recent move-in 101.7. They all have some variation of "classic hits". I think we have a format that finally surpassed country.
I'm so not surprised by this decision by Radio NoOne. It seems they always marginalize listeners in the markets where they are the only urban-formatted stations, which is all the markets except for Atlanta, Charlotte, Dallas, and DC. The fact that the majority black audience whom listens to classic, gold, and contemporary R&B and soul music should be pissed at this. There aren't any other station in Columbus that airs such music and now it's on frequency only clear on the western side of the city. And in its place is the same bull that is heard on 4 other stations. Yeah, this is clearly an incentive for blacks or R&B music fans to listen to radio in Columbus.
They sold their Charlotte cluster cause they were getting killed by CBS radio. They had rnb to themselves in Louisville and Dayton and sold them to Mainline. So maybe they might be talking to them about buying them. Mainline has variety hits formats in Dayton and Norfolk,Virginia. Then again maybe radio one is seeing how other companies compete with them with urban music in other markets. So they figured they would alter their music choices some.
wilson1000 said:
Unlike Pandora it will get real ratings and..make real money. Like it or not, Jack will cause some real trouble for just about everyone for the first few months.
the marv said:
Interesting thought. R-I's finances have been lagging (though TV One is helping). And I don't think it was that long ago that they publicly raised the possibility of selling some markets outside the top 20.
I forget the details, but in Dayton R1 stirred a bit of controversy from the way they wrangled WROU away from the local woman who fired it up as a Docket 80-90 and treasured owning it. (Not passing judgment here, especially when I can't recall the details...I just recall that it was all quite sad to read about.) Then not that long afterward they turned around and sold it.
Regardless, I find Jack's debut to be a delightful surprise, to put it mildly. Absolutely NADA of significance had happened with the good-signal FMs since way back when WBNS-FM ditched Hot AC for the Fan. Now, within two weeks, we've got not one, but TWO good signals flipping. About time! We were way overdue for some shaking up locally among the viable signals that represent the real main course for the market instead of gaggle of small-potato rimshots that dance around the edges of the plate. Wherever things net out I think it will be good for the market, and it will be fun to watch (and listen to).
the marv said:
Yeah, Davis Broadcasting, Inc. of Columbus, Georgia is reclaiming WQNC and its sister station this time. However, smothering out the little audience it has in Columbus, Ohio isn't going to help them overall how this turns out. Radio One is always doing something dumb in the long run that comes back to bite them dead in the ass. They did something stupid like this in Philadelphia and now all their stations there are suffering against the CC urban combo.
I still say if Clear Channel was smart they would consider flipping 105.7 and 106.7 to Urban AC and Gospel formats.. they could even use 'Premium choice" formats.. It would instantly win over those disgruntled Radio One listeners who are upset their gospel station is gone and their Urban AC has been sent to a static filled signal. 105.7s signal has about the same coverage as 98.9's Class A... 106.7 would be an "improvement" as Gospel signal wise to 106.3. Plus WNCI could "keep" hurting Power... Would be a big nightmare for R1.
I think the question is: Who will fire the first shot?
I could see the bigger corps waiting a bit so as not to spend money flipping first, and everyone reacting to them.
Also, I could see Saga doing everything they can with the formats they have in order to preserve but differentiate their all-female cluster.
Maybe North American with 103.9? Not sure where they'd go with their history of rock and/or male demos...
Urban AC was pulling a decent number... Wouldn't shock me if someone tried to grab that if 106.3 under-performs. Not sure if 103.9 would be a much better Urban AC signal option.
The newer 'Click' format might be an option for some too: Has the gold of Gen-X but driven with modern AC currents (which are pretty much non-existent in Columbus now). NA could skew something like 'Click' a bit more male and not hurt Blitz. Or CC could evolve GenX into it.
Let's also not forget the trend of AM talk going FM across the country. CC may have plans for TVN that they need to consider.
I could see the bigger corps waiting a bit so as not to spend money flipping first, and everyone reacting to them.
Also, I could see Saga doing everything they can with the formats they have in order to preserve but differentiate their all-female cluster.
Maybe North American with 103.9? Not sure where they'd go with their history of rock and/or male demos...
Urban AC was pulling a decent number... Wouldn't shock me if someone tried to grab that if 106.3 under-performs. Not sure if 103.9 would be a much better Urban AC signal option.
The newer 'Click' format might be an option for some too: Has the gold of Gen-X but driven with modern AC currents (which are pretty much non-existent in Columbus now). NA could skew something like 'Click' a bit more male and not hurt Blitz. Or CC could evolve GenX into it.
Let's also not forget the trend of AM talk going FM across the country. CC may have plans for TVN that they need to consider.
xmusicmatt said:
I doubt that CC's going to flip anything, they are much more likely to do an HD2 on translator, if they can get one...and I don't know what or if they have one they can use. About the only really open translator is 98.3, but it's somewhat doubtful that is it for sale, yet... Of course, it depends on what someone is willing to pay for it, and what the "principled" people will do over there, if they were offered enough money!
Who knows about the K-Love ones here, they are gearing up for something, but it doesn't appear to have anything to do with this.
I also tend to think this is probably a somewhat local thing, although another new owner in Columbus would be nice, I really don't see it, unless someone comes in, buys several groups, combines them, then drops the weak sisters. Again, a possibility, but not as likely as someone already local strengthening their position.
My gut tends to think that R1 Columbus has already been sold or traded, the R1 folks are doing the "clean up" before announcing the sale, so the incoming owners won't have to deal with the "upset community", especially this close to a license renewal year!
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