Magic gone from WMGQ?

[nd2023]

I don't think Middlesex-Somerset-Union is a *small* market. In fact, the radio station implied will soon have a coverage area almost as big as WMGQ. It's a college station in the shadow of Market #1. You actually could poll a lot of the listeners for free. It is a non-commercial station which plays almost every kind of music, so there's no need for much music research.

Now can we get back on topic? I agree that I can't listen to Magic all day every day, but once in a while, it's good. Tim Tefft is good, but the night jock really shouldn't be there. At least it beats David Allen Boucher. But Magic is much better than "Stale" 102.7 or 106.7 "not lite anymore" FM. Since when is a rap song AC? I think Magic, or any AC, shouldn't touch songs on the CHR charts till they become recurrents. I would rather hear "Big Girls Don't Cry" by The Four Seasons (they used to play that) than by Fergie (makes me change the station).

How do I determine? I ask my listeners. I ask them to rate. I ask their opinion.

The more you post the more stupidity you show.

How do you think station do music research? They ask their listeners, ask them to rate, ask their opinion, etc.

I poll, and I don't spend mega bucks. In fact, I do it for free...

How many listeners can you poll in two days (for free)?

Whatever number you come up with, it a much smaller sample than most stations do for music research.

so far, its worked out just fine for me. Are we done now? Good. Have a wonderful Labor Day.

Well, thats great if you want to stay in the small markets.

 

[wmgcbs]

I agree that I can't listen to Magic all day every day, but once in a while, it's good. Tim Tefft is good, but the night jock really shouldn't be there. At least it beats David Allen Boucher. But Magic is much better than "Stale" 102.7 or 106.7 "not lite anymore" FM. Since when is a rap song AC? I think Magic, or any AC, shouldn't touch songs on the CHR charts till they become recurrents. I would rather hear "Big Girls Don't Cry" by The Four Seasons (they used to play that) than by Fergie (makes me change the station).

I agree on all counts. The station IS better than WWFS and WLTW (musically) and is usually hesitant to add currents (although when they do, they usually play them 26 times a week for a LONG time). I certainly do miss the Magic of the '90's, but what they're giving us now isn't as horrible as some think.

 

[sp113]

I don't think Middlesex-Somerset-Union is a *small* market. It's a college station in the shadow of Market #1. It is a non-commercial station which plays almost every kind of music, so there's no need for much music research.

Well, being in the non-commercial world is a different animal. Also, you are not in a competitive environment where music reserach *has* to be done right.

BTW....What are your latest ratings?

Now can we get back on topic? I agree that I can't listen to Magic all day every day,

Well, you're not in the target demo...are you?

But Magic is much better than "Stale" 102.7

"Better" is a subjective term.

What does the audeince say?

Latest trends say they LIKE 102.7.

Since when is a rap song AC?

When the target demo likes/wants it enough.

I would rather hear "Big Girls Don't Cry" by The Four Seasons (they used to play that) than by Fergie (makes me change the station).

But they are not programming for your likes/dislikes.

Again, you are not even in the target demo.

Fergie is #3 and #8 on the R&R AC Charts.

Should they go by your opinion....someone not even in the demographic....or by R&R?

Also, opinions are wonderful, but you need facts to back them up.

 

[myke25]

:yawns:

 

[nd2023]

I don't think Middlesex-Somerset-Union is a *small* market. It's a college station in the shadow of Market #1. It is a non-commercial station which plays almost every kind of music, so there's no need for much music research.

Well, being in the non-commercial world is a different animal. Also, you are not in a competitive environment where music reserach *has* to be done right.

BTW....What are your latest ratings?

We don't know exactly since non-comms aren't rated by Arbitron, but judging by listener requests last semester, our show was pretty popular.

Now can we get back on topic? I agree that I can't listen to Magic all day every day,

Well, you're not in the target demo...are you?
No, but does it matter? I probably listen to the radio much more than people in the target demo. Anyone will find the station boring if they play the same songs every day. I know someone who is in the target demo for a similar-formatted station. She used to like listening to it, but since she had to listen to it all day every day when she works, she doesn't like the station anymore. The store has that station on because it's "family friendly"

But Magic is much better than "Stale" 102.7

"Better" is a subjective term.

What does the audeince say?

Latest trends say they LIKE 102.7.

Almost every new station rises in the ratings due to novelty. Even Jack FM brought WCBS's ratings up for a while.
And this thread is about WMGQ. You really can't compare it with the NYC FMs. Sure, this little AC in New Brunswick can be heard in Manhattan, but its signal gets bad 8 miles from the transmitter in certain directions.

Since when is a rap song AC?

When the target demo likes/wants it enough.

True, but playing rap songs may alienate longtime listeners who are also in the target demo. The AC format has a certain "sound" that rap songs do not fit into.

I would rather hear "Big Girls Don't Cry" by The Four Seasons (they used to play that) than by Fergie (makes me change the station).

But they are not programming for your likes/dislikes.

The average listener would change the station when a song they dislike comes on.


Again, you are not even in the target demo.

Fergie is #3 and #8 on the R&R AC Charts.

See, this is a song that could wait till it hits AC. It's already polluting the CHR stations, which are cutting into the demographics of the ACs because the AC stations are trying to skew younger and younger. I'm sure in the 25-54 target demo, half of the people don't like the trash that they call "hits"


Should they go by your opinion....someone not even in the demographic....or by R&R?

Maybe if they went with what worked for them for many years, it would be good for them. 106.7 Lite FM was #1 for years when they were "lite". As I said before, by trying to compete with another station by straying from the proven successful format, they risk alienating their listeners that helped keep them #1.


Also, opinions are wonderful, but you need facts to back them up.

 

[sp113]

We don't know exactly since non-comms aren't rated by Arbitron, but judging by listener requests last semester, our show was pretty popular.

Well, again, subjective opinion.

Well, you're not in the target demo...are you?

No, but does it matter?

Yes, since you are just touting an opinion with no facts to back you up....your likes/dislikes are irrelevant.

And this thread is about WMGQ. You really can't compare it with the NYC FMs.

I'm just respondingto your comments.

When the target demo likes/wants it enough.

True, but playing rap songs may alienate longtime listeners who are also in the target demo.

If it is "alienating" listeners...then the target demo doesn't like it enough.

The AC format has a certain "sound" that rap songs do not fit into.

A certain sound that is decided by the target demo. If you are playing the songs they like....then the sound comes with it.

I would rather hear "Big Girls Don't Cry" by The Four Seasons (they used to play that) than by Fergie (makes me change the station).

But they are not programming for your likes/dislikes.

The average listener would change the station when a song they dislike comes on.

Right, so they have to be concerned with what the "average listener" likes....and not what *you* like, since you are not in the target.

Fergie is #3 and #8 on the R&R AC Charts.

See, this is a song that could wait till it hits AC.

"Until it hits AC"? It's already "hit" ac...I quoted the R&R AC charts.

Should they go by your opinion....someone not even in the demographic....or by R&R?

Maybe if they went with what worked for them for many years,

If AC stations staid with the same plan their average audience age would grow by 10 years every 10 years.

AC stations don't want to grow old with their listeners...or else this years 25-54 demos turn into 26-55 next year, and 27-56 next year, etc.

 

[myke25]

:getting sleepy: maybe it's Magic 98.3 or this never ending thread.....

 

[NJ VET]

Tim Tefft has left the building...

From today's Tom Taylor report below...

"Faces on the radio:Greater Media cuts a PD position in New Jersey. Tim Tefft at “Magic 98.3” WMGQ in New Brunswick left 78 Veronica Avenue on Wednesday, with Jeff Rafter from the Jersey shore’s WJRZ now overseeing both FMs, and hopefully owning a car that gets good mileage."

 

[wmgcbs]

Tim Tefft has left the building...

From today's Tom Taylor report below...

"Faces on the radio:Greater Media cuts a PD position in New Jersey. Tim Tefft at “Magic 98.3” WMGQ in New Brunswick left 78 Veronica Avenue on Wednesday, with Jeff Rafter from the Jersey shore’s WJRZ now overseeing both FMs, and hopefully owning a car that gets good mileage."

Wow... I never saw that coming. I'm curious to see how Rafter handles WMGQ's situation. It should be interesting to see (or hear) if any "Magic" changes are made in the near future...

 

[THOMAS1562006]

they're will be a lot of changes on magic week,debbie Mazola will now be working the 10 am to 3 p.m. shift,john lisk will be filling in the 3 p.m. to 7 p.m. shift until they hire someone else to fill in the 3 p.m. shift,john lisk lost his spot on the 7 p.m. to midnight shift, jan oats who used to be on from 10 am to 3 p.m. will now work from 7 p.m. to 12 midnight,and all of these changes will take effect on this tuesday.

 

[myke25]

omg man, you're killing me. can you next time go to magic's website and copy and paste their names? wow. my eyes started welling up with blood this time. i can't bear to read your posts anymore....
please, please, please i beg of you... re-read whatever you're typing before you even think of clicking that POST button. Thank you!

and it's DEBBIE MAZELLA thanks... mazola's a cooking oil. unless oil can grow a set of lips and a voice, i don't see a bottle behind a mic.

john lisk? jan oats? LOL

i kinda like oats better than ochs, but we'll have to ask her what she thinks.

 

[Pronto]

Jan Ochs is a professional and is the voice of Central Jersey, if not the voice of all AC in the area. Sure, Google adult contemporary in the NYC listening area, and you can hear a clip of Jan Ochs. Not quite. Maybe in the future, but I'm glad she's been retained. If she was to go, I would like to see her go higher, and she, most likely, could go to the top of her field. She is that good. She's smooth and polished. I don't think Jan is choosing the music. I'm sure her hands are tied. WMGQ is blowing their talent. The problem is with the playlist. They do play the songs mentioned previously in this thread, and they play them over and over and over again every day every week every month every year. When you go into a store or bank in Central Jersey, WMGQ is usually on... but is anyone listening? It's just background noise. Tim Teft, you should've known about changeups! Pick a different song sometimes, then take it out of the playlist rotation. Play a "B" side of a single or something other than the hit off a CD. Play it a couple of times a week, but take it off the playlist before you make the nuance a nuisance. Nuance is unique; nuisance is ugly. Yes, play the hits, but inbetween get creative. Will you be touching the realm of free-form college radio? OK, then at least add some different songs. Maybe yes, change to country since it's not heard in the area. But whatever you do, don't repeat the songs as much. My iPod could probably hold more songs than the playlist songs on WMGQ.

 

[Justaradiogirl]

In response to:--------------------------------------------------------------------------------
Quote from: myke25 on August 07, 2007, 01:42:04 pm
staci dee sounds about right... i think she was on last night. a person snoring, chewing with their mouth full or dogs barking would be far more listenable than staci reading our central jersey forecast.


In all fairness to her, I think she could work if she just toned down the "cutesiness" of her voice. She's always trying to sing a lullaby whenever she speaks. If she picks up her energy and tries not to sound ridiculously happy all the time, she would be better. Regardless, I'd rather hear Staci than Valerie Lyn. I've learned to leave Magic off past 7:00 and on weekends. It's just better that way...

To be quite honest Valerie Lynn has a morning show now...so I guess she is doing something right...right? ??? I know this post is old.....but im out of the loop......

 

[KnuteRockme]

Jeff Rafter,

Let's go fella. Loosen it up a bit.

Stale, liner card AC went by the wayside ages ago.

Don't know about the rest of your shifts, but Jan Ochs can handle a lot more than the old same formatics with ease. Challenge her. She's good enough to be afternoon drive; always has been.

And localize, please.

Sure, the corporate suits want the news on AM. They see it as the only thing to offer, aside from talk.

But that has always meant Magic takes a backseat with stale, headline type "news" a few times a day. Get it on regularly. The station could prosper as a personality driven AC with a solid news touch. Go for it!

 

[nd2023]

They used to do hourly news updates a few years ago. It wouldn't be hard considering WCTC is in the same building as Magic