I live in the philadelphia area and we only have one country station and we do just fine
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Make Star 102.5 - Nash Country 102.5
- Thread starter RadioStar23
- Start date
I deliver the 5 share easily 35 plus. I personally do not like oldies. I did not grow up in the era. I like 80 and 90s country. Real country. I learned from the best pd of all time Ken Johnson. I do not let my personal wants and needs interfere with what I know is right.
I am not talking about star as the station that would go country. Star will not do anything but continue to be a vanilla nothing burger, billing way under what it should be billing. Nobody would even cut Yrk audience in half. I realize that. However, another full power fm would generate a lot of money.
Star is not a decent biller. Not for the advantages it has. It is a terrible biller. It used to be top biller. Not anymore. There is not one ac, hot sc, soft ac, urban, even rock that is a top biller. I see the Miller Kaplan’s. I know what each station bills every month. The top billers are Ben and Yrk. By far.
They don’t shake their heads and laugh. They don’t know what they do know. I have many ways to know this info. At ETM when they announced CBS was getting involved, everyone cheered, except me. I knew what it really meant, and I left.
It's been interesting watching iHeart launch country stations in places like Boston and Chicago, going up against heritage country stations, and as you say, they haven't really made a big impact in either market. But it gives them access to audience in those markets for Bobby Bones, their iHeartCountry awards, and other national promotions. It's more strategic than anything else.
That's funny. How many MBAs do you know recommending people buy AM radio stations?
Only if they are priced below market, have tower land that can be sold, and come with an FM translator
Probably the most disturbing statistic ever posted on this forum. Persons using Radio has been cut by 2/3rds since 2000. You wonder why revenues are down?
Some people think that radio acting more like other media will stanch the bleeding. The more they've done that, the more listeners have gone to other media. The formats that focused on building relationships with listeners have survived better than jukeboxes with long commercial sets. You'd think that some of the highly-paid people at the top of the corporate ladder might have noticed that. Instead we're getting "less is more." Well, we're certainly getting less.
You need to put it in context. Network TV viewership is down 20% in just the last 5 years.
TV Long View: Five Years of Network Ratings Declines in Context | Hollywood Reporter
Please understand big radio companies do not care about what you care about rox. They care about quarterly profit. Not ratings, not listenership, not interaction. Corporate cares about profit for shareholders. That’s it.
if they did care about ratings, they would do something to improve them. Same with TV. They care about making money. That’s it. And I can’t say I blame them. I am one of them. But to me, local still matters very much. It matters to me personally. I don’t have shareholders.
I am not trying to sound pompous at all. I have learned a lot in 4 years of ownership. I will tell you that when one of these Buffalo companies are ready to unload , or at least break pieces off, I am in the position to buy them. Infact, I have literally been told by my bank to buy more stations. Not small ones, but full power FMs. However, I only want to do this in Buffalo.
I look at some of these 50000 watt fms just hanging there being a jukebox and literally want to cry. The very sad part is, they don’t want to sell. They want to drive them into the ground while holding their shareholders captive.
I literally have the gunpowder of tens of millions of dollars right now to invest in these stations. I have bent backwards and forwards talking to corporate.
They have no plans to sell, and they have no plans to improve. I feel they are waiting for another round of bankruptcy.
in the meantime, listenership continues to decline, technology continues to improve and while I am blessed to have a great metro station that is really doing well, I am ready to take the next step.
I am very prepared to hit the button for any one of these three Buffalo clusters. They know I am. I’m not shy about telling them, as nobody is getting younger.
the statistic you provided is something I already knew. listenership is down, younger and older demos. When satellite first came on the market, or atleast a few years in, I said to my employer, who you can figure out, “ don’t you think satellite will hurt radio?” He said, “ no way” people want free local radio. “. I completely disagreed that it would not be a threat.
if they did care about ratings, they would do something to improve them. Same with TV. They care about making money. That’s it. And I can’t say I blame them. I am one of them. But to me, local still matters very much. It matters to me personally. I don’t have shareholders.
I am not trying to sound pompous at all. I have learned a lot in 4 years of ownership. I will tell you that when one of these Buffalo companies are ready to unload , or at least break pieces off, I am in the position to buy them. Infact, I have literally been told by my bank to buy more stations. Not small ones, but full power FMs. However, I only want to do this in Buffalo.
I look at some of these 50000 watt fms just hanging there being a jukebox and literally want to cry. The very sad part is, they don’t want to sell. They want to drive them into the ground while holding their shareholders captive.
I literally have the gunpowder of tens of millions of dollars right now to invest in these stations. I have bent backwards and forwards talking to corporate.
They have no plans to sell, and they have no plans to improve. I feel they are waiting for another round of bankruptcy.
in the meantime, listenership continues to decline, technology continues to improve and while I am blessed to have a great metro station that is really doing well, I am ready to take the next step.
I am very prepared to hit the button for any one of these three Buffalo clusters. They know I am. I’m not shy about telling them, as nobody is getting younger.
the statistic you provided is something I already knew. listenership is down, younger and older demos. When satellite first came on the market, or atleast a few years in, I said to my employer, who you can figure out, “ don’t you think satellite will hurt radio?” He said, “ no way” people want free local radio. “. I completely disagreed that it would not be a threat.
Why would Entercom flip a station to CHR they already own 98.5 Kiss FM in the market they would be competing with themselves.
There is already some overlap bettween Star 102.5 and 98.5 Kiss fm. But i doubt any of the entercom stations are getting a format change
I was talking about Townsquare. That's what I meant by "TS's weakest performer."
That's been a problem for many years. KISS and STAR have similar playlists. Xmas music is the only major difference.
107.7 is the station that needs the format change. David Field just won't give up on the Alternative brand. When the pain becomes unbearable, they'll finally make a move...
Iheart owns both the Hot AC and CHR station in Los Angeles. Entercom owns both the Hot AC and CHR station in Milwaukee. As long as WKSE and WTSS perform well nothing will happen
The Buffalo stations are in the middle of the pack. The ratings don't move much. I don't know if the average person could tell the difference between Hot AC or CHR at this point. Neither one is likely flipping to Country (which was the premise of this thread)...
I'm sorry my mistake
And THIS is why I can't get behind country. Believe me, this is not an affront towards the people(on-air and otherwise)at WYRK.
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