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March Ratings...a few surprises...

I don't think people are mad at you, they may express a different opinion. We are just saying that certain formats, through research and so on, are popular among the majority of people despite the absence of others. You can't please all of the people all of the time, but they want what will best
make them money. If that means rock, sports talk, or whatever, then that's the way it is. If you live in certain markets you may find a huge amount of stations playing country, black gospel, classic rock, R&B, and so on because it works.

Traditionally Boston has been said to be a weak market for country but WKLB proved them wrong.
But note that (except maybe with some rimshot signals like WOKQ) there is only one station. It does
very well. Maybe the type of format you'd like could also do well--one station with it, attracting
a good amount of listeners, but so far they haven't tried it, or maybe in the past it just didn't
work (smooth jazz, for example) so they shy away from it. Who knows, something like that may
get a following someday, but for now we have to put up with what they give us. Things can
change. I gave the example of the "active rock" station up in Burlington VT, WIER, which now
has adult contemporary. Reason? A Montreal station nearby changed their music mix, and
Burlington's WEZF switched to a hot AC format to capitalize on it. This led WIER to dump
the rock and pick up the former WEZF format. It's what they think is best for business.
Thus Burlington/Plattsburgh's active rock fans wind up with "Mix 102" instead.

Not everyone will be pleased. Even then, you can still find perhaps what you'd like via things
like HD radio or satellite radio, or webstreaming. (For example there's a free app for your
computer called Screamer Radio where you can pick all kinds of music or talk, etc., and find
things to your liking. I noticed for example one station called Aloha Joe Radio with Hawaiian
music and gave a bit of it to a friend whom I figured would like it. Not enough demand for
it on the regular radio dial here, but you can find it if you try.)

---
(From WIER entry on Wikipedia:
"WIER switched to adult contemporary as "Mix 102.3" on March 30, 2012, filling the format hole left by WEZF after that station had flipped from adult contemporary to hot adult contemporary a few weeks earlier. The AC format appeals to be more adult top 40 leaning... but the station does play fewer 1980s hits, much like its hot AC rival WEZF.")
 
No problem at all. Sometimes it takes awhile for the station owners to act.

--WXKS 1200 with conservative talk doesn't do too well in the ratings but they do help sell
ads for Clear Channel's sponsors. For the longest time there were rumors that CC was going to
do conservative talk on 1200 but it took a long time for the tower move/power increase to
happen. Finally in 2010 they did make the move (long rumored) after trying the likes of Air
America and "Rumba". Now they seemed settled on it, though we wondered when they
would finally do it

--WEEI to FM--I've mentioned it before, they could have put it on 93.7 or 97.7 or whatever
but since those stations did well in ratings and billing they held off. When Sports Hub debuted
in the summer of '09, they could have moved to FM then but maybe they figured Sports
Hub wouldn't be a challenge and they were doing good with "Mike". Finally two years later
they did make the move. Because they needed to, as Sports Hub was killing them in the
ratings. Now they can say they're on equal footing. "Took 'em long enough!" They had a dilemma:
should we kill off the Mike format to save sports talk? Finally they realized they HAD to.

What I'm saying is change may come to your dial but sometimes it takes time, and sometimes
(as above) when one station changes, another can step in and "fill the format hole". Imagine
if WODS had changed to "Jack"--instead 93.7 changed to Mike. If they hadn't perhaps
93.7 could have gone to oldies, or simulcast WEEI, or whatever. It's like a chess board--one
station makes a move, and another may react. Maybe some day the format you like will
show up, but this is big business and they have to play it safe--but eventually they may
"take a big chance".

btw ever been through the sight and sound section of a place like Walmart? You may notice
they don't sell AM-FM Walkmen (or at least the one I was in yesterday didn't). Yes there
are mp3 players with FM radios for sale, but I didn't see an AM-FM Walkman. We know about
AM declining. I think WEEI finally realized:

--younger audiences are preferring FM
--it can help signal problems
--some people have radios that DON'T EVEN HAVE AM. That is, they may only
have an mp3 player, and the radio only gets FM. Gee, it's pretty tough to attract some
listeners when they can't even HEAR you. :)

Thus, for that and many other reasons, the move to FM. Not that we didn't urge them
to do so earlier. :)
 
raccoonradio said:
Somehow they can afford to pay Rush $50 million +. Hannity also gets a huge salary.
Click to expand...

Because both are on lots of non-CC stations and both shows are highly rated (consistent #1 or #2) on almost all their stations. Boston is one of the few major-market exceptions to that. The numbers more than justify what CC (or more precisely, Premier, their syndication company) is paying them.
 
LAUROJRM said:
I don't mean to say bad things, I just put my point accross , and everyone always pick on me and get very mad at me
Pick on someone else!!
Click to expand...
I agree. You seem to get picked on quite often. This doesn't seem to happen to anyone else. There are frequent disagreements between posters, but you seem to elicite a mob mentality. Why do you think this happens?
 
ArtSpooner said:
LAUROJRM said:
I don't mean to say bad things, I just put my point accross , and everyone always pick on me and get very mad at me
Pick on someone else!!
Click to expand...
I agree. You seem to get picked on quite often. This doesn't seem to happen to anyone else. There are frequent disagreements between posters, but you seem to elicite a mob mentality. Why do you think this happens?
Click to expand...

I can't speak for anyone else, but I can say that I don't want it to come across as if I'm picking on you. When you say what a station "should" do or that a station "will go down," I state why I believe you're wrong. I don't believe you're correct, but that doesn't mean I'm picking on you.
 
@ArtSpooner, maybe because, yeah, I do mention the same topic a lot. But still. The good thing, I'm still alive, and at the end of the day when everyone goes to listen to their wanted radio stations, hope willing it will still be on the air and everyone will be happy.


As for the music beds on the Talk/Sports Talk Stations, I also don't like it much as well, especially if the music is too loud over the radio host. You would NOT like John Batchlor show because they do that a lot, and they do it for a good minute, but most times it's (Soundscapes Soft) music.
The perfect example as I was saying, I'll give you two examples (Money Talks with Bob Brinker-After a commercial break, they have their own Bed Music that plays for a quick second, and back into the show) It's their theme music. Another example I met was "ESPN Radio" after their 3 minutes "SportsCenter Updates" they go into a "ESPN Radio" Instramental Theme music for a quick second. That's what I ment about "Bed Music" If they used more Upbeat Bed Music like that during their update/and after their update, it would be more capturing.
But it depends what the listenner like. If they don't want to air listenners, at least they can be more interactive by reading more Texts
 
LAUROJRM said:
@ArtSpooner, maybe because, yeah, I do mention the same topic a lot. But still. The good thing, I'm still alive,
Click to expand...
That's absolutely right. You're still alive and that's a good thing. Actually you're right about two things. How about that? Before long, you'll be the most popular guy on the internet and they won't dare pick on you.
 
Regarding Magic. A/C radio isn't even close to what it used to be. The 40 year old woman of today (right in the middle of the 25-54 demo) now likes Katy Perry instead of Celine Dion...Train instead of Fleetwood Mac. To stay with a certain demo you need to keep up with the changes in that demo. Most tradional "soft rock" A/C stations have now uptempo'd their sound. It just what they need to do to keep in their demo and not age.
 
raccoonradio said:
Traditionally Boston has been said to be a weak market for country but WKLB proved them wrong.
Click to expand...

Actually the case could be made that country music, and its presentation by broadcasters, changed more than the market did.

It's no coincidence that when WCLB and WBCS debuted, one of the legendary Top 40 programmers in the country was actively involved in the former.
 
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