My mothers side of the family were all born in Mexico but are proud to be Americans, that is the problem many Hispanics refuse to give up their country of birth traditions and adapt to American ways this makes them targets for racist Americans claiming they are illegals or foreigners that wont adapt, My mothers siblings and all relatives have English as the first language they listen to Rock, Country and R&B and Ranchera they were farmers, and do not listen to the Spanish language stations here, is that so wrong My cousins love Metal music, when I visited Mexico last year Metal and Rock are very popular where the Puerto Ricans embrace more Rhythmic Hip Hop Rap type....
A lot of people from the Caribbean zone (including Coastal Mexico, even!) tend to favor rhythmic music going back many, many decades and more. That is because, in part, their heritage is partially Afro-Caribbean. So they like Cumbia, Salsa, Merengue, Vallenato, and other "tropical" music. The younger generations like reggaetón and related music as it is a derivative of other Caribbean music genres.
But in Latin America, generally they don't like Hip Hop and rap... now and in the past. It's lyrics and style do not speak to local cultures anywhere there any more than country music does.
Families that migrated from areas that were of varying degrees of indigenous heritage have had different musical tastes, as their ethnicity is different. Not all people with Latin American heritage come from similar culture or have the same taste. As the famous saying goes, "twenty nations separated by a common language".
Yet by the second and third generation, Hispanics in the US have adopted rap and Hip Hop recently, just as well as other kinds of music they were exposed to in school and at work going back to Motown and even the Big Bands. That's called assimilation.
As a note, English language pop, AC and some rock have been part of radio programming in all of Latin America going back 75 years or more. Predominantly, that is the choice of upper middle and upper income folks who in all likelihood went to a bilingual school and have traveled internationally. Part of the group where I did my first internship in Mexico City was with a station that played "Top 40" music, half in English and half in Spanish; the other four stations played no English music and no rock at all.
You are making the common mistake that, predominantly, non-Hispanics make about radio programming which is to think that "Spanish" is a kind of music and stations have "Spanish formats". There are dozens of possible formats in Latin America and in the US in each market programming adapts to the tastes that immigrants bring from "home" with them. But, generally (and statistically proven) by the second generation, most radio (and now streaming) listening is to some kind of music in English.
