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Rest of Louisiana Monroe changes

I took a look at the station on the iHeart app and it says it’s 90s to Now or something like that. Sounds like it’s a Hot AC or AC. Not a terrible format but they could have put Hip Hop or Rhythmic to pull down 100.1 IMO.
 
XCountry285 said:
They should have done CHR Pop
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CHR would have been a good format considering there’s no real CHR in Monroe except for Q93, which isn’t even a Monroe station. But as mentioned in my previous post, Urban is where the money’s at in Monroe considering 100.1 has been #1 for a long time. I believe Hip Hop, Rhythmic, or CHR would have been the best options.
 
djnoah225 said:
CHR would have been a good format considering there’s no real CHR in Monroe except for Q93, which isn’t even a Monroe station. But as mentioned in my previous post, Urban is where the money’s at in Monroe considering 100.1 has been #1 for a long time. I believe Hip Hop, Rhythmic, or CHR would have been the best options.
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There’s three universities in the market. Very, very rhythmic. You won’t find a lot of Jonas Brothers played anywhere in Monroe-Ruston-Grambling
 
djnoah225 said:
CHR would have been a good format considering there’s no real CHR in Monroe except for Q93, which isn’t even a Monroe station. But as mentioned in my previous post, Urban is where the money’s at in Monroe considering 100.1 has been #1 for a long time. I believe Hip Hop, Rhythmic, or CHR would have been the best options.
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CHR really hasn’t clicked in that market for well over 15 years. Even the heritage CHR, KNOE-FM, flipped to R&B around 2013 after struggling for a stretch. KNNW spent most of its time in the format sitting in the low 1s. Listeners who want CHR can get it easily through streaming, SiriusXM, or KQID. I could see Rhythmic being potentially viable but I almost wonder if there was a clause in the sale that prevented it from directly competing with any of the Holladay Broadcasting stations.
 
Interesting they chose to activate HD on a translator (99.7). Not sure I've ever heard of that being done before.

The other 3 stations appear to now be consolidated on one site to the northeast of Monroe so likely a combined antenna/HD setup.
 
stevenNOLA said:
Interesting they chose to activate HD on a translator (99.7). Not sure I've ever heard of that being done before.
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From a technical standpoint, it should be possible. I'm not sure if I've ever heard of that happening before or not either, but I know of an LPFM that ran HD and had four subchannels (the main plus three digital only streams).

RadioLand also lists KMLB's translator at 105.7 as running HD.
 
stevenNOLA said:
Interesting they chose to activate HD on a translator (99.7). Not sure I've ever heard of that being done before.

The other 3 stations appear to now be consolidated on one site to the northeast of Monroe so likely a combined antenna/HD setup.
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Correct. Total of 5 stations appear to be sharing a combined antenna at this site. KEDM / KXUL / KJMG / KRVV / KLIP
 


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