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More changes on the way - this time CC?
- Thread starter carolinaradio
- Start date
Well, another weird part of the story. From RadioInsight.com:
"Comedy640.com: Three Talk stations owned by CC on 640: KFI Los Angeles, WHLO Akron, and WGST Atlanta. Is this related to the coming frequency shuffle in Atlanta?"
So now WGST may be involved.
"Comedy640.com: Three Talk stations owned by CC on 640: KFI Los Angeles, WHLO Akron, and WGST Atlanta. Is this related to the coming frequency shuffle in Atlanta?"
So now WGST may be involved.
WGST is not going to change anything.
If a frequency shuffle happens, I doubt anything new will come of it. Just moving formats around.
If a frequency shuffle happens, I doubt anything new will come of it. Just moving formats around.
gj567 said:
If ESPN Deportes Radio comes to Atlanta, it won't happen via Clear Channel. It may happen with another company, and it would strictly have to be on AM because there is no room on FM.
RBRadioWaves said:
If Clear Channel is serious about bringing Peach back to Atlanta, call letters they would have to use would be WPAG-FM. No one is using the calls as of now. Call letters would be meaning Peach Atlanta Georgia since the WPCH-FM call letters are still in the Macon market at Peach 96.5.
IT_Guru said:
If they go with what they call Classic Hits, who knows. AWB's (Average White Band's) "Pick Up the Pieces" could be in the rotation. It was in the rotation during the last days of Lite FM prior to flipping to Christmas music and then to present-day The Bull. If they program it the way The River is programmed, I will not be listening because the station most of us grew up with never played Led Zeppelin's "Rock & Roll" to my knowledge. That song is a combination of Classic Hits & Classic Rock. It only belongs on The River, and it would fit in well on Z93 and/or 96Rock if both stations still existed. Unfortunately, they don't. Peach 96.5, I don't call them Classic Hits. I call them a regular AC station. That's just what they have been. The only way they can be Classic Hits is if they start adding artists as hard core as Led Zeppelin. I don't see that happening, and it never will.
RBRadioWaves said:
As for the Comedy640.com domain, I think that will most likely be going to WHLO in Akron. If Comedy comes to Atlanta, it would have to strictly be on FM. It wouldn't last on AM. I'm not sure about what Clear Channel will be doing to their FM stations here in the Atlanta market, but as for WGST, I believe WGST will still be at 640 AM. That is all.
CC owns Peach in Macon. They could swap the calls back if they wanted.AMFMRadFan said:
Comedy won't be on 640 unless CC finds another place to put Rush and Beck.
Comedy would work well on a strong AM like WQXI (if Zone dies) or WGUN...except for the inevitable winter drivetime reception issues.
jabba17, I know Clear Channel owns the Peach station in Macon. If Peach were to come back to Atlanta, wouldn't the Peach station in Macon have to flip to another format in order for the WPCH-FM call letters to come back to Atlanta? Or could they keep the same Peach station in Macon and flip its calls to something creative? If they do bring the WPCH-FM calls back to Atlanta, an idea for the Macon people would be to flip Macon's Peach call letters to something like WPMG-FM. Those calls aren't being used as of now. And the call letters could mean either Peach Middle Georgia or Peach Macon Georgia. Either way, it would work. Another idea for the Macon people would be flipping Macon's calls to something like WPSG-FM. Those calls aren't being used either. Those call letters would be meaning The Peach State of Georgia. Anyway, that is all.
You would not have to change call letters just start calling your station anything that is not being used in the Arbitron market. PPM allowed Dave with out a single letter being in common with WZGC. There is no "Peach" or Lite in this market so anybody could be Peach / Lite if they filed it with Arbitron.
The Macon station would have to come up with new calls if they moved WPCH to an Atlanta station, but they could still call themselves "Peach". Conversely, as secondchoice said, you could call yourself "Peach" with any old calls you want.AMFMRadFan said:
IANAL, it's probably always been more of an intellectual property/trademark issue than an Arbitron issue, even back in the diary days. Arbitron would penalize you in the ratings with partial credit if someone identified your station ambiguously (see the old Warm 99.7 vs WSB 99FM case), but the courts did hold that nobody has a right to a frequency number as part of their trademark (same case).
If a market had a "99 Rock" at 99.7 and a "100 Rock" at 100.5, there would probably be no case since frequencies aren't trademarkable and "Rock" is a very generic term. But 99 Rock wouldn't be able to call themselves 100 Rock if 100 Rock was using the name first. But if CBS wanted to change 103.3 to "Kix 103.3", Cumulus would likely have a case.
BRENT said:
Nobody knows. Could be today, could be CHRISTMAS before we see a change. A decent number of predictions put the change at Labor Day Weekend. I'd say sooner then later, however.
They're not going to do a frequency swap without first announcing the details over the air for their listeners weeks (or days) in advance first. That would just be dumb if the goal is to lose the least amount of listeners possible in the process. The closer we get to Labor Day without on-air drops mentioning it, the less likely it is to happen on Labor Day Weekend. But at least for the meanwhile, we have something keeping us on the edge of our seats. This whole thing is like being one of the people who won a set of keys that may or may not start the brand new car and waiting to see if you'll be that lucky winner with the right key.
KDM 7000 said:
They may make breaks announcing "Something Big" at a certain time before the change, and air sweepers after the change. They will probably post on Facebook.
RBRadioWaves said:
Ahhh forgot about facebook. But I did consider the fact that they could do sweepers after the swaps then figured it wouldn't make sense because anyone tuning in during an awkward song may not stick around to hear a sweeper. Then if they check back to see if a normal song is playing and it's another weird song, they may eventually never come back. Yes, they may eventually stumble upon the new signal, but why make it take all that effort when you could just announce what will happen both before and afterwards to clarify things as much as possible?
So why does everyone insist that Wild should go CHR?
Why in the world would you essentially go almost head-to-head with Star and Q when you've already got a nice niche positioned between Q/Star and V103 and are pulling a high 3s ratings on a crappy signal?
I don't think they really need to change the music. They will probably increase ratings into the 4s after the frequency change. The only thing they really need to change is get a good local morning show. They could easily be in the 5s if they did that.
Why in the world would you essentially go almost head-to-head with Star and Q when you've already got a nice niche positioned between Q/Star and V103 and are pulling a high 3s ratings on a crappy signal?
I don't think they really need to change the music. They will probably increase ratings into the 4s after the frequency change. The only thing they really need to change is get a good local morning show. They could easily be in the 5s if they did that.
kal30005 said:
Because it would FINALLY give Atlanta a good, consistent CHR and on a full-power signal (96.1, 94.9, etc.)
electroboy73 said:
Ahh, I see.
So instead of sticking with a unique niche format that is generating solid ratings, Wild should try to sound more like 2 primary stations they are competing against, thus effectively cannibalizing the ratings of all 3 ... isn't this the strategy that has made the current state of radio so bad?!?!
Well...in that case, WiLD should stay just like it is then. It's more pop/CHR than most Rhythmic stations....(but, that's okay). Because Atlanta is STILL missing a full-blown, no holds barred, CHR/Top 40 radio station. Even if WiLD stays Rhythmic, Atlanta still doesn't have a this type of CHR station....(i.e., WHTZ/New York, WNOK/Columbia, KMXV/Kansas City, WIHT/Washington, KHFI/Austin)....all these stations do well. What's worse is that here in Atlanta....and as of about 3 months ago, Q100 is AGAIN leaning more towards Hot-AC! So, yeah with WiLD (hopefully) moving to a bigger signal...AND (hopefully) keeping more of a CHR sound w/Rhythmic lean will definitely help, at least.
Anyone have the revenue figures for Atlanta radio stations - individual and cluster?
If my memory is correct...(a big IF) ClearChannel was doing rather well in terms of revenue and outperformed the Arbitron numbers.
If my memory is correct...(a big IF) ClearChannel was doing rather well in terms of revenue and outperformed the Arbitron numbers.
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